Iterable
IterableReviews from AWS customer
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Sr. Marketing Operations Manager
What do you like best about the product?
I like that Iterable works with me to build tools that will help my business
What do you dislike about the product?
I wish the segmentation tool was easier to use (I would love it to look more like that filter tool in Journeys)
What problems is the product solving and how is that benefiting you?
Iterable is helping us automate our emails and build personalized journeys for our customers
Iterable Platform iterable is vip trtreatment
What do you like best about the product?
Iterable is a very user friendly platform and makes it easy to build out journeys and make changes and updates to current journeys.
What do you dislike about the product?
There are certain limitations when building out journeys such as not being able to use dynamic event data inside of exit rules, and there is room for improvement with certain parts of the product.
What problems is the product solving and how is that benefiting you?
The cataloguing feature has been very helpful to our company in being able to use localization and match users to events near them, which was a very intensive manual practice in our previous platform.
Lead Performance Marketing Manager
What do you like best about the product?
Iterable has incredible support, they help you tackle any new challenge or goal. I love how they have embraced AI and continue to make their proudct more efficent and help my team save time.
What do you dislike about the product?
The reporting could be a little more robust, it is good enough for a quick check but we also use Mixpanel to dive deeper in.
What problems is the product solving and how is that benefiting you?
We are able to easily personalize our communications and journey with our data which is key to converting our users and providing a unique experience. We are an international company so we use iterables locale feature to send our emails across 7 different launguage as well.
The best team and platform
What do you like best about the product?
The team members at Iterable are of the highest caliber. They are experts in their field and gave us the support we needed.
What do you dislike about the product?
The platform is super powerful and can do a lot. But only if you're setting it up correctly. If you set up your data correctly the sky is the limit.
What problems is the product solving and how is that benefiting you?
Iterable helps us solve for cross-channel optimization we were currently lacking with individual channels not speaking to one another.
Great experience with Iterable!
What do you like best about the product?
The team has been amazing with helping get up to speed. The product is useful and great for marketers.
What do you dislike about the product?
It's overwhelming at first because it's so much.
What problems is the product solving and how is that benefiting you?
Helping us making sound automations is key to scaling our team. We've increased our volume despite having limited resources.
Excellent experience with Iterable
What do you like best about the product?
Iterable is a godsend for our startup's lean marketing team. It's intuitive, chock full of self-service resources like Iterable Academy, and the Customer Success team is incredible at on-boarding and following up diligently. Integrating Iterable was a cornerstone of our quarterly goals and it's already proven its ROI.
What do you dislike about the product?
Not much. It's a good value compared to competitors.
What problems is the product solving and how is that benefiting you?
Our product had never done personalized segmentation in our email marketing before, so Iterable was instrumental in setting that up.
Excellent support as we build our tech stack and capability
What do you like best about the product?
Intuitive platform and the support we receive from the overall business whether product, customer success or finance!
What do you dislike about the product?
We have a few challenges that are being addressed, and that is what we like about the company and its people...
What problems is the product solving and how is that benefiting you?
Iterable enables us to connect more directly and relevantly with our various audiences across our multiple business lines, which is hard to do in sports when sentiment is so changeable, the benefit is seen in being able to be responsive and learn as we go
Comprehensive notifications platform
What do you like best about the product?
Scalable solution for user engagement and notifications, simple to set up and use from a technical perspective. We have a great relationship with our account representatives so it's a breeze if or when our team encounters any issues or has questions about best using the platform.
What do you dislike about the product?
It can be difficult to accurately predict email volumes and subscriber volumes, which directly impacts our contract and pricing, but our account representatives are very helpful during the process.
What problems is the product solving and how is that benefiting you?
Notifications platform at scale for transactional notifications as well as marketing outreach.
Amazing platform to streamline your marketing strategy
What do you like best about the product?
I love the chat support we have access to, where I can ask a question on any topic and know I will get the help I need. The platform is very user-friendly and allows you to leverage multiple channels to reach your audience.
What do you dislike about the product?
I wish there were more functions for using SMS and monitoring reporting, replies, etc.
What problems is the product solving and how is that benefiting you?
Send time optimization, journeys that are easy to set up, assistance with deliverability, enhancements to campaign set up and template set up
Lifecycle platform built by lifecycle marketers
What do you like best about the product?
Iterable allows for a more sophisticated data structure and lets us deeply personalize our campaigns across multiple channels. Their AI features are getting better and enriching the customer journey through personalization. Iterable is far and away the best email marketing tool I've used.
What do you dislike about the product?
The feature release schedule can be a little slow. It also requires extensive engineering support to get full usage out of the more robust features, but that's probably unavoidable. The native reporting capabilities are underwhelming and not intuitive. Also, if you're looking for a one-stop-shop email tool, Iterable only excels at 1:many email campaigns. For 1:1 email campaigns, as in sales enablement, you'll need a different tool.
What problems is the product solving and how is that benefiting you?
We need to communicate with our customers and nurture prospects throughout their journey. Iterable allows us to segment by any metric we use to deliver the right experience to the right contact.
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