Iterable
IterableReviews from AWS customer
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Iterable Review
What do you like best about the product?
The platform is straightforward to use and has a ton of resources to expand your knowledge i.e. iterable academy and iterable rescource dictionary. Unlike any other platform I have worked with, Iterable prides itself on customer feedback, and optimizations are constantly being made from these to improve the experience on the platform.
What do you dislike about the product?
I'd love it if Iterable continues to work on features a customer can access without the support from ENG internally. There are so many new things coming out this year and when it comes to prioritizing internal optimizations, the hours it takes to implement some of these new resources is tough, especially if they are unique to the business and no impact sizing can be added.
What problems is the product solving and how is that benefiting you?
Cross-channel optimizations and communications has helped us improve our user experience. We also have had a ton of success with contact properties that are unique to Iterable such as Brand Affinity! The evolution of the platform is very exciting as new channels and AI features roll-out that I know will make a huge impact on the way we speak to our patients.
Iterable is the best!
What do you like best about the product?
I've used 5 ESPs so far in my career, and Iterable is by far the easiest to use and most robust option out there. The team is also very supportive and knowledgeable. Highly recommend!
What do you dislike about the product?
I have no bad things to say about Iterable.
What problems is the product solving and how is that benefiting you?
Iterable helps us manage E2E lifecycle automation for our customers.
Iterable is solution oriented and transparent.
What do you like best about the product?
My team reports only positive things about Iterable's functionality. I, however, can judge Iterable mainly on their ability to understand and adapt to my business needs. As a manager, I value longstanding relationships with vendors. I value relationships where both sides respect and understand each other's needs. Iterable is such a partner to me. When I explained why my business needs changed, Michelle Novak and Ray Moquet found the perfect solution for us, which made me agree to extend our relationship with Iterable beyond the end of our contract.
Furthermore, we will evaluate if Iterable could be the right partner in our other ventures. Finding the correct ESP is difficult these days. I have lost a lot of money making the wrong decisions. Iterable is the right partner, so this will not happen again.
Furthermore, we will evaluate if Iterable could be the right partner in our other ventures. Finding the correct ESP is difficult these days. I have lost a lot of money making the wrong decisions. Iterable is the right partner, so this will not happen again.
What do you dislike about the product?
To this point, there is nothing negative that I can report about Iterable.
What problems is the product solving and how is that benefiting you?
Iterable enables us to target the right customers at the right time. We can reduce our opportunity costs drastically by tailor-made messaging. Also, Iterable makes sure that our messaging reaches the client's inbox. deliverability used to be our Achilles heel but not anymore.
Good product, your team inspires loyalty
What do you like best about the product?
- I love how intuitive Iterable is. I train marketing managers on how to use it. Often they are scared to learn a new tool, but they pick it up so quickly, and can create compaigns on their own with confidence after a single session with me.
- Your account managers are amazing! They are so helpful, and I'm always learning new things from them. Shout out to Andrew Uh and Derek Baines!
- Very stable product. You innovate at a reasonable pace, making changes to the website in a logical manner such that no one gets lost when things are moved around.
- Everyone at Iterable is competent
- Your account managers are amazing! They are so helpful, and I'm always learning new things from them. Shout out to Andrew Uh and Derek Baines!
- Very stable product. You innovate at a reasonable pace, making changes to the website in a logical manner such that no one gets lost when things are moved around.
- Everyone at Iterable is competent
What do you dislike about the product?
- Sometimes it takes years for desired features to make it into Iterable. I started using Iterable in 2019, and some features I know were being requested by many customers are just now getting in. For example, rate limiting (I think you are calling it send frequency) is now in Beta, and I'm working on getting opted into that feature. While it can be annoying to wait, I've never been disappointed by a feature that Iterable released.
What problems is the product solving and how is that benefiting you?
Iterable is helping me manage dozens of user journeys across our product. We do a lot of experimentation, which our old system was not very good at. The main benefit of Iterable for me has been the speed and ease of deployment. I support over a dozen marketing managers (I'm in deployment), and I'm able to outsource more of the journey creation to them. Because they are more intimately involved, they are able to be more creative with their campaigns.
Coming from a difficult ESP, Iterable is like a breath of fresh air!
What do you like best about the product?
I like that the campaign & journey process is highly visual. We came from an ESP that was very text-heavy and labyrinth-like.
What do you dislike about the product?
I wish the campaigns and templated were connected live. For example, if I have to make a last-second change to an email template, i have to make it in the campaign and template. It would be nice if they were connected to the updates would take live.
What problems is the product solving and how is that benefiting you?
Iterable is solving our lack of representation in the mobile space. Having Iterable gives us this presence to our customers that we have never had before.
Strava Ops Manager Review
What do you like best about the product?
Iterable has a super intuitive UI -- I am about to launch a self-service tool for our non-technical marketers and feel confident that they'll be able to navigate Iterable's campaign builder and WYSIWYG tool.
What do you dislike about the product?
Iterable outages and downtime are not always proactively communicated and when something breaks with Iterable or our data pipeline, the process of triaging, understanding what's wrong, and implementing a fix can be rough.
What problems is the product solving and how is that benefiting you?
Iterable helps us manage complex automation and personalized workflows across different business needs, lifecycle states, and user preferences.
Great expectations….met
What do you like best about the product?
The support from the team, from integration to day to day to chat to ticketing and don't forget about Activate. We have never felt alone in the process or on an island with unanswered questions.
What do you dislike about the product?
Maybe just some coding that's involved but I am growing and learning with the help of their support team.
What problems is the product solving and how is that benefiting you?
Customer communication with the right timing and cadence combined with personalization and channel optimization
So easy with such little time
What do you like best about the product?
ive only been working with iterable for 3 weeks and i feel super confident and comfortable with anew platform. the foundations class was great and easy to understand
What do you dislike about the product?
i would prefer the training to have more intuitive training like click throughs and walk-throughs with practice in simulated software
What problems is the product solving and how is that benefiting you?
making life so much faster
Iterable is the best service for email marketing
What do you like best about the product?
Iterable is a really comfortable ESP with a cool interface!
In addition, the functionality is amazing. I have never seen such flexible segmentation and workflow in any ESP.
Also, I want to note the work of the support and the technical team, they provide excellent work for the entire infrastructure.
You can be sure that Iterable will be your service for years, after it you will not want to use any other.
In addition, the functionality is amazing. I have never seen such flexible segmentation and workflow in any ESP.
Also, I want to note the work of the support and the technical team, they provide excellent work for the entire infrastructure.
You can be sure that Iterable will be your service for years, after it you will not want to use any other.
What do you dislike about the product?
I don't see any reason why I can dislike it.
What problems is the product solving and how is that benefiting you?
Iterable is constantly improving, based on feedback from its customers, adding new features and functionality. For me, this is one of the best indicators of the level of customer focus. Also ease of use makes the whole workflow easier and time is money.
Intuitive marketing automation platform
What do you like best about the product?
What I liked best about Iterable was how much I could do with lifecycle marketing that removes the need to cross-collaborate with engineers, data scientists, etc., to launch campaigns.
What do you dislike about the product?
The downside in the past has been the inability to have a unique identifier outside of email. That was the case when I used Iterable in the past; however, now I found out that's been fixed! We can have a unique identifier outside of email that helps with unknown users. It's been over a year since I used Iterable, and now coming back to Iterable, it is fascinating to see this problem fixed.
What problems is the product solving and how is that benefiting you?
Having a holistic approach to a marketing automation platform is what I enjoy about Iterable and being able to message a recipient at the right moment. Fundamentally, it is essential to curate the correct type of content for our users.
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