Iterable
IterableReviews from AWS customer
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A lot of unique features, execution is often lacking
What do you like best about the product?
Iterable is a powerful tool for creating personalized, highly impactful messaging across email, push notifications, and SMS. Through powerful features like Data Feeds, Catalog, and Template customization with Handlebars, we are able to create campaigns that deliver unique value to each of our subscribers.
What do you dislike about the product?
Although Iterable has many great features, the execution of many of these features is often lacking. To be fair, everything works, but you will spend a lot of time reading and re-reading documentation. And if the documentation is unclear, and it often is unclear, you will also spend a lot of time with the Iterable Customer Support Team.
What problems is the product solving and how is that benefiting you?
Iterable enables us to send highly personalized and targeted emails, push notifications, and SMS campaigns. We are able to accomplish this with the Iterable platform through an integration with our CDP: Segment.
Highly customizable email tool to help grow your business!
What do you like best about the product?
Iterable is very user-friendly and customizable based on your company's unique needs. I can proactively plan email campaigns while having the flexibility to make changes quickly and in real time.
What do you dislike about the product?
I think the UX could be improved to help simplify and clean up tiles and logic within email journeys.
What problems is the product solving and how is that benefiting you?
Iterable is solving our need for email marketing to convert users into customers, share information with customers and promote our services. Using iterable, we can add logic to customize each user's experience.
Love the capabilities, need better analytics
What do you like best about the product?
Their user facing system, and journey automation as well as AI capabilities being added
What do you dislike about the product?
Analytics leaves more to be desired. It's hard to see my metrics at an over view. Would be great if more time was spend there to make it more user friendly
What problems is the product solving and how is that benefiting you?
Marketing automation and email marketing campaigns. As the person who oversees these areas of the business, I am an Iterable power user
Iterable makes personalization in your campaigns so much easier!
What do you like best about the product?
The catalog function has helped significantly with personalization in our campaigns. We've really enjoyed how easy it is to run experiments for creatives and copy. Also, excellent support from the Iterable team!
What do you dislike about the product?
Some UI functions can be improved with campaign labeling, segmentation and reporting. It would be great to have more functionality to organize lists and campaigns.
What problems is the product solving and how is that benefiting you?
- Personalization for 16+ languages can be very complicated but the catalog function has really helped with this. This helps us decrease manual hours working through languages and other personalization fields.
- Experiment function is an ease to use and the reporting is very helpful to see exactly what is doing well in your campaign. We've really enjoyed the heat map function of Iterable!
- Experiment function is an ease to use and the reporting is very helpful to see exactly what is doing well in your campaign. We've really enjoyed the heat map function of Iterable!
Iterable experience
What do you like best about the product?
Easy to use and understand! Great platform!
What do you dislike about the product?
Nothing to dislike about the Iterable platform.
What problems is the product solving and how is that benefiting you?
Understanding engagement insights
Great omnichannel tools for apps
What do you like best about the product?
Iterable has an abundance of different channels to reach your audience all in one platform. As a small team, we need to be able to use one platform that reaches our audience in a multitude of ways (push, email, in-app, popup, etc). Iterable has all those tools in one platform and there isn't a need to export data continuously to segment and reach those audiences.
What do you dislike about the product?
The only downside of Iterable is the turnover of customer service reps. THey are all always helpful, but it seems you get switched to a new rep every few months and need to refamiliarize each one with how you specifically use iterable.
What problems is the product solving and how is that benefiting you?
Iterable lets us segment our audience and find out which channel best serves which person for our messaging. Also as a small team, it's easy to work with one person.
Great tool, incredible support!
What do you like best about the product?
I have loved the flexibility of the tool itself and the functionality within workflows and campaigns. Our CSM Gigi is incredible and has been so supportive to this day (we've been using the tool for over a year now). The integration/API abilities are fantastic, we are able to send data points from across the business and third party tools to make highly intellegent workflows.
What do you dislike about the product?
While Iterable has some very helpful reporting, I think there are a few ways that this reporting could go even deeper and be a bit more clear from a high level workflow.
What problems is the product solving and how is that benefiting you?
It allows us to trigger different transactional and marketing workflows based on actions in our product and third party tools such as Stripe. We previously required a number of automations and workflows in our ticketing system which created a lot of additional work and follow up for our team. Iterable has helped streamline this.
Had a fantastic experience, with some room for improvement
What do you like best about the product?
Fantastic support, fantastic implementation process, very collaborative alongside the teams that I work with, and very responsive to our support. On top of a user-friendly platform.
What do you dislike about the product?
There's still some room to grow for Iterable, especially in regard to its analytics platform, which is fantastic nonetheless, but requires a lot of manual work to operate.
What problems is the product solving and how is that benefiting you?
At its core Iterable is a growth platform which has helped to be a central source for user information, while at the same time being a CRM system for us to send out emails, SMS, notifications, etc.
Great onboarding experience and excellent ongoing support
What do you like best about the product?
Our company transitioned from a large legacy provider of email and other messaging channel capabilities. A migration of this kind is always daunting, but it truly went about as smoothly as was promised during the Iterable sales process. Incredible implementation team support was provided every step of the way!
I also love that the ongoing platform operates smoothly, intuitively, and quickly. Continuing customer success support is top-notch, as well.
I also love that the ongoing platform operates smoothly, intuitively, and quickly. Continuing customer success support is top-notch, as well.
What do you dislike about the product?
The included drag-and-drop email builder tool has given us a few challenges, but it's unclear whether that's just part of the learning curve or an area that could in fact use improvement.
What problems is the product solving and how is that benefiting you?
Communicating with our customers in consistently relevant, personalized, and timely ways is vital to providing a positive experience with our product. Using all available customer information is key to enabling that goal, and the intelligent storage and organization of that data and rapid "what if" segmentation enabled by Iterable really unlocks all of that data for us.
Iterable is simply awesome!!!
What do you like best about the product?
1. Support staff- super knowledgeable and always available!
2. Easy setup of campaings
3. Additional features like send time optimization makes it easy to target customers at the most convenient time.
2. Easy setup of campaings
3. Additional features like send time optimization makes it easy to target customers at the most convenient time.
What do you dislike about the product?
When coding an email one needs to manually search for the code on the left panel to find the right code. A simple feature of clicking on the right panel on the particular item highlights its code on the left would make life really easy.
What problems is the product solving and how is that benefiting you?
Iterable is helping in targeting customers at each and every potential step of their journey with our company to help us convert them to reach the next milestone and finally make a sale.
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