Iterable
IterableReviews from AWS customer
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Helps Us Execute Our Multichannel Marketing Strategy
What do you like best about the product?
Iterable is an intuitive platform that is easy to learn, they constantly ask for feedback, they are receptive when users have issues, and are regularly rolling out new features. Their capabilities help us successfully execute our multichannel marketing strategy
What do you dislike about the product?
There are certain features that I would like to use that are only available through third party paid integrations. Would love more native features to enhance our efforts
What problems is the product solving and how is that benefiting you?
Iterable allows us to send personalized information and sort users based on the day that they signed up which is extremely helpful for our individual use cases.
Nice experience so far.
What do you like best about the product?
Regarding Iterable's interface, I appreciate the updated layout for setting up and creating campaigns. I also like the option to create a template first and add it to a campaign or create it directly from the campaign editor.
Our campaigns have also benefited from the ease of using handlebars and custom links to bring information.
Customer support has been fast and accurate when we have had trouble.
Our campaigns have also benefited from the ease of using handlebars and custom links to bring information.
Customer support has been fast and accurate when we have had trouble.
What do you dislike about the product?
Despite the platform's user-friendliness, it might take newcomers some time to get used to all the advanced features. Perhaps more comprehensive onboarding resources would alleviate this issue.
While the analytics provided are insightful and helpful, I would appreciate a better customizable dashboard. It would be great to have lists/segments performance, content performance, custom events performance, campaign comparisons, etc.
I know it is a matter of the current plan we have, but I'd love it if we had more sits for support tickets request.
While the analytics provided are insightful and helpful, I would appreciate a better customizable dashboard. It would be great to have lists/segments performance, content performance, custom events performance, campaign comparisons, etc.
I know it is a matter of the current plan we have, but I'd love it if we had more sits for support tickets request.
What problems is the product solving and how is that benefiting you?
For now, the marketing side of our email strategy is supported by Iterable. It has been helpful in running both successful automated and blast campaigns. Also, we have run several AB tests in order to improve engagement rates.
Currently, we are in the process to implement more Iterable features such as catalogs, push notifications, and in-app messages; we are so excited!
Currently, we are in the process to implement more Iterable features such as catalogs, push notifications, and in-app messages; we are so excited!
Iterable empowers our business with flexible & innovative automation solutions.
What do you like best about the product?
The flexibility and capabilities of the platform make it so as long as you have the data, you can do almost anything. Email, SMS, in-app, the capabilities are endless, and with the additions to the AI suite, the platform is getting more and more innovative.
What do you dislike about the product?
The platform does require quite a lot of prework with development to bring in enough data to make usable, and requires consistent monitoring to ensure data continues to flow into the platform correctly.
What problems is the product solving and how is that benefiting you?
Iterable allows us to target both our prospective and existing customers with targeted, personalised marketing across multiple channels. It allows us to continue to plan and innovate for the future.
A powerful platform
What do you like best about the product?
Iterable has everything - the ability for personalization, automate, segment, and the analytics and reporting features are easy to navigate.
What do you dislike about the product?
There definitely has been a learning curve and I still feel like I'm learning every day. There are also some limitations to email building for just regular marketers without HTML background. Some limitations on Journeys but otherwise a great platform.
What problems is the product solving and how is that benefiting you?
Sending marketing emails and sms, automation for certain flows, segmenting users to market to them better
If you can dream it, you can build it
What do you like best about the product?
Highly customizeable. If you have the engineers and the tech, you can build whatever you want within Iterable. We pass through user properties, custom events and event properties that are highly individualized to our business. This allows us to build sophisticated segments and journeys unique to us. There is a lot of capability within the campaign builder, from experiments & dynamic content, to scheduling and organization. Snippets and variables are an amazing tool to make you more efficient and deliver individualized content.
What do you dislike about the product?
With a lot of freedom, also come a lot of things that can break. Whether it's on our end, or a bug on the Iterable side, we do often have troubleshooting. Also don't love the way journeys are setup for more innovative SMS strategies.
What problems is the product solving and how is that benefiting you?
Iterable allows us to automate our winning strategies for each segment. We deliver highly individualized campaigns based on the actions, behaviors and characteristics of each user.
Powerful platform with thoughtful capability
What do you like best about the product?
The powerful ability to ingest a vast amount of data into the platform to segment users for the purpose of complex automation tasks. Insightful information on campaign performance, and intuitive email template building capabilities for anyone at any knowledge level.
What do you dislike about the product?
The only downside could be some of the technical knowledge required to onboard if you're working with complex user data, or complex requirements for user subscriptions
What problems is the product solving and how is that benefiting you?
Iterable allows us to build full automation journeys to effectively reach our prosepcts and customers — nurture sequences, cart abandonment, cross-sell/up-sell, voice of customer.
Email Production Associate
What do you like best about the product?
User friendly, for the most part, and fantastic customer service - shoutout to Michael Ramirez who has been amazing/has gone above and beyond.
What do you dislike about the product?
Certain feature issues (like email clipping, jump-to links not working with email clipping). Although I believe the user experience is relatively good, I've heard from people that have used other platforms that it could be better.
The drag + drop editor creates extremely heavy emails in terms of email weight.
The drag + drop editor creates extremely heavy emails in terms of email weight.
What problems is the product solving and how is that benefiting you?
Building email is really simple with the drag + drop editor, however, it creates a very heavy email in terms of email weight, which limits us in terms of the quality of email we want to produce.
Love Iterable as an ESP
What do you like best about the product?
I enjoy the ease of reviewing each campaign from the Messaging page and then having the ability to double-click to understand more data about a specific campaign. I also appreciate the heatmap as we are able to see which types of content in the email resonated most with our users.
What do you dislike about the product?
The confusing jargon that we need to use to create segmentations can be improved. For example, "is on or after" is a very confusing term. I think this needs to be rethought to make it easier for users. I need to utilize a diagram that one of your technical CSM uses for me to make sure I am targeting the appropriate group.
What problems is the product solving and how is that benefiting you?
We are looking to target dozens of different creator segments with different types of messaging. Iterable is able to help us reach the audiences we need with the ease of a pretty straightforward platform.
Technology and support are lacking
What do you like best about the product?
The drag and drop email builder is easy to use.
What do you dislike about the product?
Frequent slowness/outages/UI bugs. Automated journeys lack sophisticated features. Data limitations. OOTB functionality is very basic. Hard to get ahold of our rep, gives the run around, goes out of office and doesn't leave backup contacts for support.
What problems is the product solving and how is that benefiting you?
N/A
Intuitive user interface, solid customer service
What do you like best about the product?
Overall iterable has served us well at Hipcamp. Previously I've used Braze, Mailchimp and Hubspot and Iterable was very easy to pick up. Additionally Mike our account manager has been awesome! Very responsive and helpful.
What do you dislike about the product?
As a marketer I wish I was more autonomous with things like setting up custom events. It'd also be great to have machine learning pick the best comms to send to users and when, though sounds like y'all are moving in that direction after hearing from your SVP, Product. Also creatively, there are often blockers with fonts, dark mode etc-- so better optimizing creative for the users domain would be helpful.
What problems is the product solving and how is that benefiting you?
It's an extension of the product for things like trip communications, cancellations, modifications etc.
Introduces our new users to the product, inspires them to book, and brings them back again. Drives substantial growth!
Introduces our new users to the product, inspires them to book, and brings them back again. Drives substantial growth!
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