Iterable
IterableReviews from AWS customer
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The Best Way for Creating Event-Triggered Emails
What do you like best about the product?
I like the event tracking that I was able to connect across my website to easily build event-triggered emails and lists. The segmentation feature is also incredibly helpful.
What do you dislike about the product?
The reporting and analytics could be cleaner. There are some reporting options that I am missing that I wish I had.
What problems is the product solving and how is that benefiting you?
My company has issues with data tracking and Iterable has helped us to better understand our customer base with the segmentation tool and event-tracking.
iterable review
What do you like best about the product?
lots of ways to send campaigns based on user data
What do you dislike about the product?
lots of dev integration work and not lots of dev support
What problems is the product solving and how is that benefiting you?
sending emails to users based on the user data and groups
Iterable Makes Dynamic Emailing Easy
What do you like best about the product?
Having used many different ESP's, no emailing platform has the fexlibility and segmentation options that Iterable does. The UI is slick and the personalization opportunities they give you are endless. For marketers that care about optimizing deliverability, Iterable is the ESP I reccomend.
What do you dislike about the product?
The setup process is extensive, but the onboarding team is extremely helpful and once you're setup it's smooth sailing. Any complaints I have had they've already improved in recent updates.
What problems is the product solving and how is that benefiting you?
Sending personalized emails from multiple domains at scale is nearly impossible with most ESP's, but with Iterable it's a piece of cake. Their team of deliverability experts have helped us navigate all sorts of roadblocks in the past. As email continues to evolve, it's nice knowing we have them in our corner.
Highly recommend!
What do you like best about the product?
Easy to use platform with an incredible support team. The implentation was very daunting but they made it an approachable and easy process.
What do you dislike about the product?
The dynamic content can be tricky for those without coding skills.
What problems is the product solving and how is that benefiting you?
Making sure you are marketing to the right person at the right time is very easy to do with Iterable's smart send time optimization and segmentation features.
Iterable product review
What do you like best about the product?
Iterable's product has improved immensely since we started using it. As a heavy user, I like the updated reporting features and changes to the overall campaigns/journeys experience.
What do you dislike about the product?
Pricing is an issue for us, particularly as a business that does not send many batch and blast emails - meaning we are paying for an immense amount of users who are essentially dormant. I think the template builder could still use some improvement and additional features.
What problems is the product solving and how is that benefiting you?
Iterable's most critcal role in our business is the ability to remarket to and upsell our customers. This is a major revenue stream for us and keeps the user moving through the purchase funnel at a very critical time.
Customizable
What do you like best about the product?
The customer support is great. There are many ESPs out there and lot of them can do similar things.
But the #1 reason why I have stayed at Iterable is because the support, the CX agents and the CSMs I have been assigned are deeply knowledgable and it's reassuring to know that I can lean on them.
Special shoutout to Jensen Huddleston
But the #1 reason why I have stayed at Iterable is because the support, the CX agents and the CSMs I have been assigned are deeply knowledgable and it's reassuring to know that I can lean on them.
Special shoutout to Jensen Huddleston
What do you dislike about the product?
A lot of aspects aren't user friendly
-When you download data from the reports dashboard, it splits each campaign's data so to get the full picture you must add all the pieces yourself. Tedious
-When you run experiments, trying to figure out the winner seems impossible. I don't necessarily need a bunch of graphs, I need to figure out which option won the test.
When your contract increases even though you downgrade custom event storage & email sends, that's pretty insane.
-When you download data from the reports dashboard, it splits each campaign's data so to get the full picture you must add all the pieces yourself. Tedious
-When you run experiments, trying to figure out the winner seems impossible. I don't necessarily need a bunch of graphs, I need to figure out which option won the test.
When your contract increases even though you downgrade custom event storage & email sends, that's pretty insane.
What problems is the product solving and how is that benefiting you?
We need a platform for automated and blast campaigns for both push and email and Iterable fits the bill.
Great experience
What do you like best about the product?
Easy user experience, great customer success manager!
What do you dislike about the product?
Segmentation is confusing & sometimes support I feel is not as knowledgeable as my customer success manager
What problems is the product solving and how is that benefiting you?
None at the moment!
User Friendly Platform with Great Support - Some small improvements would go a long way!
What do you like best about the product?
We've had fantastic support with our account manager Jensen Huddleston. The initial warming process was also very helpful.
What do you dislike about the product?
The userface in general could be better. Not allowing MD5 surpression files, segmention capabilities could be better.
What problems is the product solving and how is that benefiting you?
Working on reputation and deployment, warming
Iterable is working great for a complex B2B2C marketing org.
What do you like best about the product?
The flexibility and usability of Iterable is unmatched. We operate several projects in iterable for b2b and b2c audiences. Iterable meets all of our needs.
What do you dislike about the product?
Nothing I can think of. They are constantly upgrading the product, and issues we've had in the past were handled with new product releases.
What problems is the product solving and how is that benefiting you?
Communications with b2b prospects, a b2b community and with end-customers. We are able to manage all comms with iterable through multiple channels.
Powerful tool and wonderful product support!
What do you like best about the product?
The product support is amazing, I have nothing but great things to say about working with the team at Iterable. Beginning as novice users of the platform, they are always quick to respond to questions and provide resources to further our learning. As we've ramped up usage as an organization and carried out integrations with other partners, the Iterable team has been super helpful in making things happen and helping us find solutions to our business needs.
The UI is really easy to navigate and the drag and drop editors make setting up and deploying emails super simple.
The UI is really easy to navigate and the drag and drop editors make setting up and deploying emails super simple.
What do you dislike about the product?
I think for marketers without coding skills there is a bit of a learning curve needed to incorporate dynamic content through the use of handlebars. I have utilized other ESPs in the past that were a bit more user friendly in that regard with more prebuilt options for dynamic customization. As a one man email team, I've often found it frustrating that it's hard to action on things I know that the platform can do without a technical resource.
What problems is the product solving and how is that benefiting you?
Automating email journeys and conducting A/B tests to learn more about the content that resonates best with our audience and what strategies drive the greatest returns.
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