Iterable
IterableReviews from AWS customer
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Intuitive and Effective for Mass Campaigns
What do you like best about the product?
I like Iterable's easy UI, which makes it simple to use and follow. Setting up Iterable was easy for my team.
What do you dislike about the product?
Better frequency capping management
What problems is the product solving and how is that benefiting you?
I use Iterable to send personalized campaigns to millions of customers.
Easy to Use, Feature-Rich, and Backed by Great Customer Support
What do you like best about the product?
Ease of use, features, customer support.
What do you dislike about the product?
Many features that are included in other ESP’s are premium features
What problems is the product solving and how is that benefiting you?
Rollout of AI tools to help email creation for faster scalable email deployment
Effective Email Management with Quick Setup
What do you like best about the product?
I really appreciate that Iterable allows us to send a high volume of emails efficiently. It also lets us rapidly experiment with sending emails at the right time for users, which used to require complex bespoke systems. The setup helped us quickly test different features, making our workflow more streamlined. I also like that Iterable can integrate with our custom software through webhooks for data retrieval and metrics reporting.
What do you dislike about the product?
There have been certain limitations, like only one email getting sent per eighteen hours for journeys, but we have been able to work with our Iterable support team to find ways around limitations like this.
What problems is the product solving and how is that benefiting you?
Iterable allows us to rapidly experiment with email timing without building complex bespoke systems, optimizing our time and efficiency.
All-in-One Email, SMS & Push with AI That Speeds Up Journey Building
What do you like best about the product?
That I’m able to manage email, sms and push all in one platform. It makes reaching the customer on the right channel a lot easier as opposed to relaying on plugins or software like zapier. The Ai features also help speed up the work like building journeys which is really important when working on a lean team
What do you dislike about the product?
Setting up API connections or custom events can be a little finicky and one action might break another, make sure you’re testing it all. Having a strong software engineer on your team is helpful
What problems is the product solving and how is that benefiting you?
Iterable helps us reach the right customers with targeted messages, prevents over-communication, and personalizes customer experiences through effective segmentation and campaign optimization.
User-Friendly with Responsive Support
What do you like best about the product?
I find Iterable helps with building campaigns and making journeys quicker. I like that it's very easy to get a hold of CMS agents and that the code is easy to use. The different colors and HTML code are great because they help me find things, locate specific issues, and update the code easily. I appreciate having a CMS on hand where I can chat with them through Slack and get a hold of them quickly. The initial setup of Iterable was very easy!
What do you dislike about the product?
Updates will be pushed through with the UI interface and won’t let us know so sometimes it’s hard when we will go back into the platform and it looks completely different or operates differently and have been updated about it.
What problems is the product solving and how is that benefiting you?
Iterable helps build campaigns and speed up marketing journeys. I find the HTML code and color use helpful in locating issues. Easy access to CMS agents through Slack enhances support.
Excellent Project Customization and Strong Data Housing
What do you like best about the product?
Customization per project & data housing capabilities
What do you dislike about the product?
Unable to edit lists unless uploading a new CSV, dev heavy in certain areas
What problems is the product solving and how is that benefiting you?
CRM solution; merging our email & SMS audience lists & creating positive & cohesive customer journeys
Effortless Marketing Automation, A Perfect Fit
What do you like best about the product?
I like reporting for specific launch dates and target KPI features in Iterable, which help us market more efficiently and create new channels for marketing enhancements. I find the platform's reporting, specific targeting, and simple journey builds valuable, as well as the SMS channel coverage. Additionally, the initial setup of Iterable was pretty easy, and it was well worth the transition. Everything is good so far; I have no complaints.
What do you dislike about the product?
N/A
What problems is the product solving and how is that benefiting you?
Iterable helps with reporting, specific targeting, and simple journey builds. It covers SMS channel needs and allows us to market more efficiently and create new channels for marketing enhancements.
Effortless Mass Email Personalization with Easy UI
What do you like best about the product?
I use Iterable for sending email campaigns and appreciate its ability for mass personalization, which really helps me tailor messages. The UI is quick and easy to use, making navigation really easy, which I find beneficial.
What do you dislike about the product?
To delete user profile fields, being able to tidy the schema and delete fields.
What problems is the product solving and how is that benefiting you?
I use Iterable for sending email campaigns and it solves mass personalization challenges.
Effortless Customization and Stellar Support
What do you like best about the product?
I use the journey builder to create custom journeys for users based on specific actions and events. I like the easy customer interface, which makes everything straightforward. The customer service team is wonderful, always providing excellent support. Iterable's ability to scale quickly was a key factor for my team switching from Salesforce. Also, the initial setup of Iterable was easy.
What do you dislike about the product?
Some feature requests take forever to get in the queue
What problems is the product solving and how is that benefiting you?
I use Iterable's journey builder to create custom user journeys based on actions and events, offering an easy customer interface. It allows us to scale quickly after switching from Salesforce.
Senior Channel Manager
What do you like best about the product?
The journey builder and being able to be flexible and use our own data
What do you dislike about the product?
The data. I wish I was able to troubleshoot my campaigns more easily
What problems is the product solving and how is that benefiting you?
Being able to consolidate all our different channels into a singular view
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