Iterable
IterableReviews from AWS customer
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A Customer-Centric Innovator in the CRM Space
What do you like best about the product?
I really appreciate Iterable’s continuous drive for innovation and its commitment to staying ahead of industry trends and customer needs. One standout example is their upcoming AI Agent, launching this fall. It’s designed to revolutionize CRM management by automating key tasks and providing real-time insights, analytics, and predictions. The scale and ambition behind this initiative are impressive — it’s not just another AI feature, but a true assistant for CRM professionals.
What I also love is Iterable’s genuine focus on customer feedback. During the Marketing Masters syncs, they actively listen to our ideas and pain points and actually follow through on them. Their openness to co-create new solutions with users like us is a major differentiator. It’s clear that they’re building with — not just for — their customers, and that makes a huge difference in the day-to-day experience of using the platform.
What I also love is Iterable’s genuine focus on customer feedback. During the Marketing Masters syncs, they actively listen to our ideas and pain points and actually follow through on them. Their openness to co-create new solutions with users like us is a major differentiator. It’s clear that they’re building with — not just for — their customers, and that makes a huge difference in the day-to-day experience of using the platform.
What do you dislike about the product?
First off, I have to give kudos to Iterable for implementing the ability to save specific design blocks within the editor — this has been a game-changer in my daily workflow. It’s a perfect example of Iterable listening to customer feedback and turning it into real, tangible improvements. Thank you for making that happen!
In terms of future enhancements, one area that comes to mind is the Brand Affinity Insights. It would be incredibly valuable to filter trends by key markets (e.g., US vs. DE vs. UK) and to trace which specific campaigns have influenced shifts in affinity — such as increases in loyal vs. negative users. From what I’ve heard, some of this functionality might be included in the upcoming AI Agent Nova, which makes me even more excited for its launch this fall.
In terms of future enhancements, one area that comes to mind is the Brand Affinity Insights. It would be incredibly valuable to filter trends by key markets (e.g., US vs. DE vs. UK) and to trace which specific campaigns have influenced shifts in affinity — such as increases in loyal vs. negative users. From what I’ve heard, some of this functionality might be included in the upcoming AI Agent Nova, which makes me even more excited for its launch this fall.
What problems is the product solving and how is that benefiting you?
Iterable's data feed capability helped solve one of our most time-consuming work, namely work with multiple languages and across multiple markets, using one single template that fits all. It's also highly capable in terms of using simple html and basic coding for allowing different visuals/different discounts/different prices to be shown to the right customer, which again, is extremely helpful when doing global marketing.
Also, Iterable's journeys are very easy to build, often very intuitive, and have complex capabilities --> which help automating more of the manual efforts and save a lot of time for a CRM manager.
Also, Iterable's journeys are very easy to build, often very intuitive, and have complex capabilities --> which help automating more of the manual efforts and save a lot of time for a CRM manager.
Iterable has been a game changer!
What do you like best about the product?
Iterable has made our customer journeys more efficient and requires less manual work from our small team. The onboarding process was quick and the team was helpful throughout not only implementation but also as we continue to use the product - available really anytime we have even the smallest question. Being able to personalize the customer journey and experience has improved our customers' overall experience with our product.
What do you dislike about the product?
Initially learning the ins and out and how to set-up journeys and campaigns can feel intimidating. Highly recommend attending the training provided.
What problems is the product solving and how is that benefiting you?
Iterable helps us talk to the right customers at the right time. The journeys have also improved our overall product experience as well as played a role in retention and conversion.
Great onboarding, lots of features
What do you like best about the product?
I've used several different ESPs and CRMs and so far Iterable is at the top of the list. The Iterable academy makes it easy to learn the platform step by step.
What do you dislike about the product?
I wish there were more native integrations available
What problems is the product solving and how is that benefiting you?
We are able to send more data directly to Iterable than to our previous platform - making it much easier to segment users and send them personalized messaging.
Easy to use
What do you like best about the product?
Display and up to date features. Customer support. Easy of use.
What do you dislike about the product?
The schedule buttom is right next to the send now buttom. Experiments appear active even before the send date
What problems is the product solving and how is that benefiting you?
Manually emailing
Class-leading configurability and channel management
What do you like best about the product?
As a long-time Iterable customer, I'm impressed at how much the team has evolved their product offering over the years to offer user split experimentation, easy integrations with other leading martech platforms, and more.
What do you dislike about the product?
Limited customer support options -- only a set number of internal users are able to contact the support team
What problems is the product solving and how is that benefiting you?
Drives deep user engagement across multiple owned channels
Iterable is good but not great in getting popular innovative tools onboard.
What do you like best about the product?
Customer support and our customer service manager.
What do you dislike about the product?
Integration with other tools makes it less user-friendly. It's unnecessarily complicated as compared to other tools in the market and lack basic features like folders for lists which makes things messy.
What problems is the product solving and how is that benefiting you?
-Automating a series of emails to target the right segment of audiences.
Been working with Iterable for 5 years, fun to watch it evolve and improve
What do you like best about the product?
Iterable's UI is very easy to navigate across template building, journey building and foldering. We've also enjoyed the support we've gotten since we got upgraded to a Strategic customer success manager.
What do you dislike about the product?
We struggle to implement complex experiments without a pretty heavy operational lift, so would love to see some updates to their native experimentation feature. Reporting is rather limited.
What problems is the product solving and how is that benefiting you?
Iterable's multichannel approach makes it easy to manage all our channels in one spot. We implement email, direct mail (through webhooks), push, SMS and in-app through Iterable.
Iterable is extremely user-friendly
What do you like best about the product?
I like that Iterable is extremely easy to understand - even without a demo, the platform itself is pretty self-explanatroy. Additionally, they take your needs/recommendations into consideration when deploying new features and tools and the reps do a great job of answering any questions you have an keeping you updated on upcoming changes!
What do you dislike about the product?
I think the reporting tools could be more robust.
What problems is the product solving and how is that benefiting you?
Iterable allows us to send out automated emails in journeys using drag-and-drop tools, increasing efficiency and eliminating the need of HTML/CSS knowledge to craft and send emails.
Iterable in a nutshell
What do you like best about the product?
Our entire team has learned how to use it in a matter of months, making it a great collaborative tool.
What do you dislike about the product?
Reporting options are very limited and make it difficult to get valuable insights or track functionality.
What problems is the product solving and how is that benefiting you?
Iterbale has solved many of our efficiency issues as we head towards automation for email marketing.
Powerful tool, easy to use, however has pain points for our B2B2C marketing needs.
What do you like best about the product?
Powerful multi-channel marketing with fast response times even at scale (have used platforms like Salesforce Marketing Cloud where automations would break once was in the multi-millions of users level), fairly easy learning curve
What do you dislike about the product?
My organization does B2B2C marketing and the flat data structure has been a detriment for client level customizations that are critical for our business needs
What problems is the product solving and how is that benefiting you?
Marketing at scale for B2B2C consumer marketing campaigns; direct revenue generation
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