Iterable
IterableReviews from AWS customer
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Good tool for email, sms, and push, but man do you pay for it.
What do you like best about the product?
The tool does everything I would like it to. It's intuitive. Customer service is generally responsive. The training tools are very useful.
What do you dislike about the product?
There is a pretty steep learning curve to take full advantage of the tool. It is very expensive.
What problems is the product solving and how is that benefiting you?
It's a comprehensive marketing and communication platform. If they integrated social media comms I wound't need anything else (not that they should, just saying...)
Amazing product and even better customer support team
What do you like best about the product?
Iterable's platform is so user friendly and easy to implement. They have a lot of flexibility with integrations so that their customers can easily scale their send volume. Their platform integrates well with modern architecture and allows uniqueness and custom coding where needed. They also have great customer support and truly listen to their customer's needs to implement features that benefit them.
What do you dislike about the product?
They have room to continue to innovate to scale and support more technical customers that want even more flexibility.
What problems is the product solving and how is that benefiting you?
Iterable is making it easier than ever to reach customers in all communication channels. They make experimentation and channel optimization simple and seamless. We're able to confidently target and scale digital communications through their partnership and support.
user-friendly tool that gets the job done
What do you like best about the product?
Iterable was one of the easiest automation platform tools to learn fresh. It has a pretty clean interface and most of the standard things I want to do with marketing automatino can be done natively, though sometimes take a bit of finagling or a message to Support. Iterable is staffed with a helpful support team who can be reached at all hours via Chat, and if you get set up with the right dedicated account rep they can really help move you in the right direction to meet your business needs.
What do you dislike about the product?
Iterable has some opportunity to improve their reporting capabilities. This is a common concern across every Iterable user I have ever met, so it's suprising they have not built this function out more. The foldering structure in some sections of Iterable (webhooks, snippets) has not been well-planned and this creates a messy environment to work in and search in. It can also be challening for a non-dev to get the documentation for what tools and platforms can be integrated w/ Iterable or how to set up APIs/webhooks to build more of the ops flows. I'd love to see more user-friendly developer docs!
What problems is the product solving and how is that benefiting you?
Our team automates hundreds of campaigns a week for email, direct mail via webhooks, and push/SMS. Iterable allows us to do this at all stages of the funnel, and we are able to iterate on existing flows to make things better.
Many benefits, lots to learn
What do you like best about the product?
Our team likes that the service is user friendly and many people in the team can build campaigns even without HTML knowledge. Makes the team-work quicker and the email team is left with time to implement harder innovations into the campaigns.
I like how quickly customer support replies, and they actually email you to see if the issue persists. But sometimes there is not a solid solution that can be given to an issue.
I like how quickly customer support replies, and they actually email you to see if the issue persists. But sometimes there is not a solid solution that can be given to an issue.
What do you dislike about the product?
The device previews sometimes give out wrong previews and we spend time fixing some bugs that are not actully there. Also when requesting to see a different (language) version in previews, it gives out EN as a pre-set, and sometimes it takes extra time.
We also had an issue with restoring some versions and then the whole campaign being buggy.
We also had an issue with restoring some versions and then the whole campaign being buggy.
What problems is the product solving and how is that benefiting you?
Automations really help, as many emails are triggered by customers interactions. I think the connection between our website and the platform are very well done.
A great platform with lot of possibilities
What do you like best about the product?
The ability to ask help from customer support and they are always willing to help out.
You can create very complex logics that can be used to select specific informations to seleceted users.
Easy to create campaigns, flows and logic.
You can create very complex logics that can be used to select specific informations to seleceted users.
Easy to create campaigns, flows and logic.
What do you dislike about the product?
Sometimes there are techincal problems but they get resolved fairly fast.
What problems is the product solving and how is that benefiting you?
Iterable helps with advanced automation and keeping up with newest email features.
Much more than on
What do you like best about the product?
We have been working with Iterable for almost 2 years now, we use the platform every day. Things we appreciate:
- a platform that has such a wide spectrum of technology that we can personalize and generate the best service/content for our customers to keep them engaged throughout their lifecycle
- a great way of creating and managing automations
- a bunch of different integrations, a great functionality of API
- Good CSMs
- communication to customers even if something is down- speed how quickly they solve technical issues (they don't happen often)
- a platform that has such a wide spectrum of technology that we can personalize and generate the best service/content for our customers to keep them engaged throughout their lifecycle
- a great way of creating and managing automations
- a bunch of different integrations, a great functionality of API
- Good CSMs
- communication to customers even if something is down- speed how quickly they solve technical issues (they don't happen often)
What do you dislike about the product?
Sometimes lacking some data and reporting could be improved.
What problems is the product solving and how is that benefiting you?
Keeping our customers engaged, onboarding them and helping them to generate better results.
Intuitive Design Meets Advanced Functionality
What do you like best about the product?
Intuitive to use, especially as someone who is new to CRM. There are many learning materials available with hands-on examples to make you familiar with the UI
What do you dislike about the product?
Missing data analysis features with multiple dimensions to breakdown.
What problems is the product solving and how is that benefiting you?
Retaining users & convincing new users to become a premium user
Iterable Review 2023
What do you like best about the product?
Intuitive platform UI
Easy to navigate
Easy to build workflows and templates
Extremely helpful customer support
Easy to navigate
Easy to build workflows and templates
Extremely helpful customer support
What do you dislike about the product?
Some elements can be difficult to find within the site
Not always the clearest reporting metrics
Not always the clearest reporting metrics
What problems is the product solving and how is that benefiting you?
Mass customer communication and segementation for our clients
Easy-to-use & powerful ESP
What do you like best about the product?
I've been in email marketing for 12 years and Iterable is one of the most marketing-friendly ESPs I've used while still boasting a ton of capabilities to create dynamic campaigns. We have a somewhat complicated infrastructure, but Iterable's implementation team guided us wonderfully through the process - making sure every one of our use cases was met and accommodated for. As the primary user of the product, I can build blast campaigns & complex journeys easily and their journey capabilities have opened up multiple customer touchpoints for us.
What do you dislike about the product?
Uploading images/having an image library isn't *as* straightforward as some other ESPs I've used; however, I do know that they are working on improving this feature and it is in beta, so I'm excited to see what that looks like.
What problems is the product solving and how is that benefiting you?
With Iterable, we're able to more easily and efficiently get customers the right messages for them at the right time. Additionally, we send custom behavioral events directly into Iterable, and we're able to use those to create dynamic journeys pretty seamlessly.
Excellent attention, good tool
What do you like best about the product?
It is easy to create a journey, also is very easy to create the data feeds that helps a lot when creating a email template.
What do you dislike about the product?
The way of creating a template in html still feels odd. I use tables to create a template and sometimes when I send me a proof of the email is not the same as it is show to me in the iterable page. Most days I use a browser and changes the html and then import it.
What problems is the product solving and how is that benefiting you?
We are sending multiple emails, so it helps us creating a sending those emails to our clients
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