Iterable
IterableReviews from AWS customer
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Great product!
What do you like best about the product?
I love how seamless it is to set up journies! The support is also top tier and always responsive
What do you dislike about the product?
I wish some functionality was a little bit better like being able to easily compare email insights and pull them up side-by-side next to one another
What problems is the product solving and how is that benefiting you?
They are helping us reach lots of customers at scale and personalize our messages to be tailored for each audience and also each personal user
Helpful tool for user management and comm builder
What do you like best about the product?
The Iterable team is constantly open to feedback and building a product based on user feedback
What do you dislike about the product?
The UX between some features is inconsistent- ex: calendar picker in journeys and list segmentation. Also the reporting insights is a weakness
What problems is the product solving and how is that benefiting you?
Personalized messages and lists based on data
Great way to connect with our community
What do you like best about the product?
It makes it easy to setup commmuncitions to customers and gain insights quickly on what works and what doesn't.
What do you dislike about the product?
I don't like when people unsubscribe from our emails
What problems is the product solving and how is that benefiting you?
Connecting with our users at the right time in their journey
Senior marketing lead
What do you like best about the product?
Communication and quick answers. Great support from PM
What do you dislike about the product?
Lack of transparency in regards to how customer loyalty is determined within the system
What problems is the product solving and how is that benefiting you?
Email marketing made easy. Helping me work faster and better
A powerful platform with an intuitive UI
What do you like best about the product?
We had a really positive onboarding experience. The Iterable team took the time to understand our company's specific needs and how we could accomplish our goals with their tools. They created extensive documentation around our use cases with clear goals.
Since we've started using the platform it's been easy to activate on our user data and introduce other members of our team to the tools. Our CSM works closely with us on new initiatives and takes our concerns seriously.
Since we've started using the platform it's been easy to activate on our user data and introduce other members of our team to the tools. Our CSM works closely with us on new initiatives and takes our concerns seriously.
What do you dislike about the product?
Iterable needs to update its NHI filtering to include activity monitoring. They are missing a native connector to LinkedIn ads that would be super helpful.
What problems is the product solving and how is that benefiting you?
It's helping us more easily activate on user data and saving a ton of time.
Seems good enough, but want more intelligence
What do you like best about the product?
It works, as. Product manager I am able to do a few ad hoc sends when I need to and our marketing team is good with it too
What do you dislike about the product?
We are the brains still behind what is sent to customers. It would be better if we could create candidate push notifactions and candidate parts of emails and have iterable choose to send those when.
I.e we have one push notification for national park week and another for perseids meteor shower. We had to choose which one to send that week. If instead we could upload these two (and thousands more like oer friendly stays, where to camp for phish concert, etc) to a "black box" and set it to send our users 1 push a week and let it optimize send time and which com to send each user to maximize bookings we believe we could see a step function change in the effectiveness of our comms.
I.e we have one push notification for national park week and another for perseids meteor shower. We had to choose which one to send that week. If instead we could upload these two (and thousands more like oer friendly stays, where to camp for phish concert, etc) to a "black box" and set it to send our users 1 push a week and let it optimize send time and which com to send each user to maximize bookings we believe we could see a step function change in the effectiveness of our comms.
What problems is the product solving and how is that benefiting you?
Lifecycle marketing
Iterable has been amazing at helping us achieve our goals
What do you like best about the product?
Iterable's documentation and Academy in conjuction with their support team have been extremely helpful. Iterable is very easy tool to use and we are able to get our journeys and campaigns set up with ease. We also hook Iterable's data with Snowflake to provide more analysis on our end.
What do you dislike about the product?
Iterable is an amazing tool but I would love to have snippets as part of the Drag+Drop template editor.
What problems is the product solving and how is that benefiting you?
Iterable provides tooling such as journeys, events, campaigns, that allow our Marketing team work and iterate with less engineering overhead.
Super Pleased!
What do you like best about the product?
I love the level of innovation put into the product.
What do you dislike about the product?
I'd love to learn more about the social media support.
What problems is the product solving and how is that benefiting you?
Building out campaigns and workflows.
Great platform, some tweaks would be great though
What do you like best about the product?
Mostly intuitive, good basic features, and nice support options
What do you dislike about the product?
Segmentation isn't the most intuitive, last session data isn't a default event, and saving/launching journeys can be a hassle if you forget to save in more than one place
What problems is the product solving and how is that benefiting you?
Multi-touch/channel campaigns
Next-gen customer data activation platform
What do you like best about the product?
Robust features that truly enable marketers to harness their data and connect with users in a personalized way at scale.
What do you dislike about the product?
So many powerful features that it can be challenging to prioritize and leverage each to their full potential
What problems is the product solving and how is that benefiting you?
Streamlining our marketing, transactional and journeys under ine platform with a seamless way to activate our data
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