Iterable
IterableReviews from AWS customer
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Easy-to-Use UI with Clear, Actionable Insights
What do you like best about the product?
The easiness of the UI and insights to read data
What do you dislike about the product?
The organization of template information and details. Also the inability to send SMS to customers that’s free to the end user
What problems is the product solving and how is that benefiting you?
Reaching our customers and sending engagement comms to increase their perceived value of the program
Streamlines Lifecycle Marketing with Ease
What do you like best about the product?
I really like Iterable's easy-to-use interface and great functionality, which makes managing journeys simple. Being able to scale lifecycle programs fast and test and iterate based on results is a big plus. I also appreciate how well-organized the initial setup was, making the transition smooth. Having used it at another company and bringing it to my new one, I can definitely say I love it.
What do you dislike about the product?
Sometimes I wish analytics were more robust or easier to access.
What problems is the product solving and how is that benefiting you?
I use Iterable to activate, onboard, engage, and retain users. It allows us to scale lifecycle programs fast, test, and iterate. The interface is easy to use, and journey management is simple, adding great functionality.
Cost-Effective, Easy-to-Use Email Solution
What do you like best about the product?
I like Iterable for its ease of use. My team switched from Salesforce to Iterable because of the cost and functionality.
What do you dislike about the product?
Additional AI functionality
What problems is the product solving and how is that benefiting you?
I use Iterable for marketing communications, replacing another platform for cost and functionality benefits.
Streamlined Marketing with Iterable's User-Friendly Interface
What do you like best about the product?
I've been an Iterable user since 2022 and I am beyond thrilled with the AI features and the ability to grow with the AI community here. The tool is great for our marketing campaigns and engaging with our audience, especially since it's a very seasonal business. The ease of creating templates within Iterable makes my job so much easier. I take full advantage of the creative library and keep organized with folders for parts of my templates that I use daily, as well as one-offs. It's so much easier to have all of our interactions with users in one platform, which gives us better data on preferences and customer engagement. The transition to Iterable has been very smooth for our life cycle marketing, and I'm quite happy with the progress.
What do you dislike about the product?
I'm still learning some parts of Iterable that we should be taking more advantage of, like handlebars. I think our company needs to focus on data hygiene, and that's something I need to work on a bit more to use the data to our advantage.
What problems is the product solving and how is that benefiting you?
Iterable enhances our email marketing and audience engagement year-round. It simplifies my job with easy template creation and organized folders. Managing all user interactions on one platform gives us better insights into customer preferences.
Iterable Made Email Marketing Easy to Learn and Grow With
What do you like best about the product?
Iterable has been so helpful to us. When I first started my role, I was very novice with email marketing and once we transitioned to iterable I learned so much and continue to every day!
What do you dislike about the product?
The only thing I’ve found challenging is that you cannot permanently delete a user profile.
What problems is the product solving and how is that benefiting you?
I think it’s helping send the most tailored information as possible to customers which is benefitting us for customer retention
Empowers Email Marketing with AI, Needs Better Customer Service
What do you like best about the product?
I use Iterable for email marketing and personalization. I like segmenting lists and how it helps us create journeys. I appreciate all the new AI capabilities we saw today—they make our email performance better because we can move faster and create a system even with a small team. The initial setup was pretty easy.
What do you dislike about the product?
Customer service.
What problems is the product solving and how is that benefiting you?
Iterable helps us by segmenting lists and creating journeys. It boosts email performance, allowing us to move faster and build a system with a small team.
Innovative and User-Friendly with Room for Integration Improvements
What do you like best about the product?
I like how Iterable provides ease of use and continued innovation. I really value the journey building for A/B testing because it allows me to test efficiently and at scale.
What do you dislike about the product?
Improvement could be made for data integration and AI capabilities to assist with execution. But announcements were made that these are being addressed.
What problems is the product solving and how is that benefiting you?
Iterable helps connect with the right person, with the right message at the right time.
Powerful, Intuitive Iterable—Great Support, Still Evolving Beyond E-commerce
What do you like best about the product?
Iterable is a powerful tool that has made significant investments in its capabilities over the last few years. It offers comprehensive, user-intuitive features that are easy to navigate and apply. One of the best parts of Iterable is the resources and the people you work with to help optimize and get the most out of those enhancements. The drag-and-drop functionality and journey optimization features have been especially helpful for our team, and the data ingestion capabilities—along with the newer features around data ingestion and usage—are extremely exciting.
What do you dislike about the product?
Iterable is a great tool but it is very much skewed towards e-commerce and mast blasts versus consistent triggers and ongoing triggered journeys. I think it is making significant investments towards changing this, but many of the features, like embedded messaging, still skew heavily that way.
What problems is the product solving and how is that benefiting you?
Iterable is helping us overcome our personalization struggles by continuing to expand its features and improve its data operations.
Iterable: Easy to Use for Startups and Enterprises
What do you like best about the product?
Iterable is great at being easy to use, you don't always need to be a technical user. Great to a start up company or large organization. Everything is so easy in one place.
What do you dislike about the product?
Current pain-points are being resolved with new features that are releasing this year.
What problems is the product solving and how is that benefiting you?
It making it easy to use, I can quickly hop into Iterable, build out a camapign and journey within minutes and deploy. I can easily dig into certain campaigns and gain beneficial insights.
A/B Testing Made Seamless
What do you like best about the product?
I love the A/B testing features in Iterable, which allow me to test and optimize our communication to peak performance. Before using Iterable, we had no way to test and optimize with visible results. It's great that this drives our testing strategy and proves value.
What do you dislike about the product?
The reporting suite could be better. We use outside tools to measure impact on many tests.
What problems is the product solving and how is that benefiting you?
Iterable optimizes cross-channel communication and provides A/B testing to improve and prove the value of our strategies. It's vital for our testing and optimization, which was lacking before.
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