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Iterable

Iterable

Reviews from AWS customer

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External reviews

819 reviews
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External reviews are not included in the AWS star rating for the product.


    Mattie Y.

Iterable is Easy to Use and Powerful

  • April 02, 2025
  • Review provided by G2

What do you like best about the product?
I like the User experience and user-friendliness of Iterable and find it nice to look at generally. We also have the ability to do lots of things in different ways.
What do you dislike about the product?
I wish you could delete profile fields and rename snippets. I would also like to be able to use dynamic lists with catalogs.

I think there could be UI improvements on the Experiment section within campaigns. It is kinda hard to click and see the different versions clearly.
What problems is the product solving and how is that benefiting you?
Iterable allows us to personalize our content based on things like wherever someone is free or paid, a student, a certain type of professional, etc. We have lots of control over audiences and visibility on how journeys play out for our customers.


    Michelle Y.

good marketing automation platform

  • April 02, 2025
  • Review provided by G2

What do you like best about the product?
marketer friendly, great data points/ingestion for IT as well. also very useful to have their catalog option
What do you dislike about the product?
need more IT hands on support during integration
What problems is the product solving and how is that benefiting you?
easy tool to use for marketers who may not be able to code


    Automotive

Efficient high volume sending

  • April 02, 2025
  • Review provided by G2

What do you like best about the product?
Iterable has been one of the most useful platforms for our company. It enables us to send out millions of emails within a few minutes. Their transparency with system statuses and their proactive communication during outages or maintenance windows have built a strong sense of trust.

The user interface is simple and easy to us, and their support team is responsive and knowledgeable. Overall, Iterable has significantly improved our marketing operations and customer engagement.
What do you dislike about the product?
It would be nice to have a snippet API endpoint in order to streamline our internal processes. A proper sandbox environment would be extremely useful as well.
What problems is the product solving and how is that benefiting you?
Iterable allows us to send emails at a rate that far surpasses Marketo. Their system uptime has also allowed us to consistently reach out customers with little worry about issues.


    Health, Wellness and Fitness

Very User Friendly Platform

  • April 02, 2025
  • Review provided by G2

What do you like best about the product?
The UI make this platform very easy to use if you've never used Iterable before
What do you dislike about the product?
Sometimes journey filters are not as robust as desired
What problems is the product solving and how is that benefiting you?
Iterable makes it easy to build journeys


    Parker S.

Dynamic People, Dynamic Platform

  • April 02, 2025
  • Review provided by G2

What do you like best about the product?
Highly functional platform allows us to operate our life cycle marketing in a snap. Webhooks out make workflows easy.
What do you dislike about the product?
Insights tab in UTC. Wish it was in project timezone.
What problems is the product solving and how is that benefiting you?
Dynamic lists and custom events to manage marketing journeys with personalization.


    Kate M.

I love Iterable

  • April 02, 2025
  • Review provided by G2

What do you like best about the product?
It is so user friendly, all the features are very intuitive.
What do you dislike about the product?
Sometimes I need more engineering support than I’d expect.
What problems is the product solving and how is that benefiting you?
Marketing automation, segmented messaging, performance tracking.


    Dafne G.

Great tool

  • April 02, 2025
  • Review provided by G2

What do you like best about the product?
Easy to use overall and it has many features
What do you dislike about the product?
The new UI is not very intuitive and takes many clicks to do actions that were easier before
What problems is the product solving and how is that benefiting you?
Easy way to manage communications


    Information Technology and Services

MOPS team loves it!

  • April 02, 2025
  • Review provided by G2

What do you like best about the product?
My team shares that it's easy, fast, and that the UI is intuitive! I appreciate the segmentation capabilities!
What do you dislike about the product?
Dynamic-dynamic list naming convention is kind of weird.
What problems is the product solving and how is that benefiting you?
Experimentation


    Financial Services

Great platform with great customer support

  • April 02, 2025
  • Review provided by G2

What do you like best about the product?
The UI is easy to use and constantly being updated and improved on.
What do you dislike about the product?
Some features like removing profile fields and customization is limited.
What problems is the product solving and how is that benefiting you?
automating email workflows and personalization in emails creates a better seller experience!


    Satru R.

Sales Lead/Marketing Liason

  • April 02, 2025
  • Review provided by G2

What do you like best about the product?
Ability to track data from landing pages to my proprietary data system.
What do you dislike about the product?
Testing and segmenting isn’t very user friendly.
What problems is the product solving and how is that benefiting you?
Time and efficiency