Iterable
IterableReviews from AWS customer
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Great Tool for Email Marketing
What do you like best about the product?
The platform is easy to navigate, making it simple to create new journeys. It also offers many great features that make working with it enjoyable every day.
What do you dislike about the product?
I've noticed that the quality of customer support has declined somewhat as time has passed.
What problems is the product solving and how is that benefiting you?
Iterable is primarily utilized as a platform for marketing automation and managing commercial campaigns. Features such as Send Time Optimization (STO) and Quiet Hours have proven to be especially important in these efforts.
Effortless Customer Engagement with Powerful Personalization
What do you like best about the product?
Iterable makes customer engagement simple and powerful. I love how easy it is to create personalized journeys across email, SMS, and mobile, and the platform’s intuitive design means we can launch campaigns quickly without sacrificing sophistication.
What do you dislike about the product?
While I appreciate how many channels and automation possibilities Iterable offers, the reporting interface could be more intuitive and robust: we found ourselves exporting data just to get the dashboards we needed. Also, for new users, there is a bit of a steep learning curve before you can confidently build complex journeys.
What problems is the product solving and how is that benefiting you?
Our team used to spend a lot of time managing multiple tools for email, SMS, and push notifications. Iterable consolidated all those functions into one platform. Now, we can automate complex workflows, test messages easily, and analyze results in real time. It’s made our marketing operations more efficient and freed up time for strategy and creativity instead of manual campaign setup.
Love it!
What do you like best about the product?
Love the user interface and the ease at which the olatform can be navigated. Also the cudtomer support is great
What do you dislike about the product?
Sometimes the platform will run slow inexplicably
What problems is the product solving and how is that benefiting you?
Iterable has been helpful at automating manual tasks with our CRM
Feature-Rich with Excellent Support, Needs Better Broken Link Alerts
What do you like best about the product?
So many features, great support team! I didn't realize all the extra marketing tools it has until our rep shared with us the full potential. Looking forward to using more of the features
What do you dislike about the product?
Wish it would give me a warning when CTA links are broken
What problems is the product solving and how is that benefiting you?
Our entire email program use Iterable. Love the analytics shared for each send.
Intuitive, Flexible, and Perfect for Multi-Channel Campaigns
What do you like best about the product?
I like that Iterable makes it easy to create and automate personalized email and push campaigns. The platform is intuitive, flexible, and great for managing multi-channel customer journeys without needing heavy technical setup. It also integrates well with other tools, which helps streamline marketing workflows.
What do you dislike about the product?
I dislike that Iterable doesn’t have a true developer-first editor. It’s great for marketers, but customizing templates, managing complex logic, or working directly with code can feel limited.
What problems is the product solving and how is that benefiting you?
Iterable helps us centralize and automate all our customer communications across email, SMS, and in-app channels. It saves time by allowing us to build personalized journeys without manually managing each segment.
Iterable Empowers Our Teams with Flexibility, Scale, and Personalization
What do you like best about the product?
I really appreciate the wide range of features that help boost efficiency across various teams, including product, marketing, and data. Iterable gives our team the flexibility required for quick experimentation, the scalability to connect with audiences worldwide, and an easy-to-use interface. It also allows us to build custom journeys that we couldn't create with our previous solution.
What do you dislike about the product?
As of now there's isn't anything I dislike, we're newer to the platform. As we gather feedback we'll happily share, but in comparison to our previous solution Iterable is changing the game.
What problems is the product solving and how is that benefiting you?
As mentioned earlier, Iterable is addressing our challenges with rapid experimentation and accelerating our speed to market. Our existing process is highly manual, involving over 30 steps and taking three to four weeks just to launch basic campaigns. With Iterable, we are also able to enhance personalization and create customized user journeys that respond to individual customer actions, rather than relying on broad, mass messaging strategies. Additionally, Iterable provides our team with real-time visibility into email performance and delivers insights and metrics for each campaign within a single platform. This is a significant improvement over our current setup with Eloqua and Tableau, which lacks the level of granularity we require.
Powerful Data Segmentation, But Takes Time to Master
What do you like best about the product?
I migrated our company to iterable primarily to leverage the sophisticated data infrastructure that allowed us to deep nested data for segmentation and journey logic.
What do you dislike about the product?
Some of the platform isn’t very user friendly and the segmentation prompting requires some nuanced thinking to get used to. This is largely addressed via the ai prompting innovation.
What problems is the product solving and how is that benefiting you?
Iterable allows us to leverage out entire suite of use data to power our full funnel user journeys.
Kinship Review
What do you like best about the product?
User interface, lots of ways to do different ways to accomplish what I need, good technical customer service,
What do you dislike about the product?
Too many products, we had a good account manager and slack support then got a new one for both that are totally different and don’t meet our needs
What problems is the product solving and how is that benefiting you?
Insights and campaign journey building
Powerful Personalization, But Interface Could Be Simpler
What do you like best about the product?
Very advanced platform with lots of options for highly personalized dynamic emails
What do you dislike about the product?
Sometimes interface is more complicated and not as immediately user friendly as others
What problems is the product solving and how is that benefiting you?
Allowing us to make highly dynamic templates for both campaign and journey comms
Effortless to Use with an Intuitive Interface
What do you like best about the product?
Easy to use interface. I like how easy it it to copy over rows.
What do you dislike about the product?
Sometimes the dragging feature slows me down but it’s also the easiest way to do stuff.
What problems is the product solving and how is that benefiting you?
It’s really easy to build last minute segmented audiences which is really helpful for last minute batch and blasts.
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