Iterable
IterableReviews from AWS customer
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Usable APIs, But Digioh Frustrations Hinder Recommendation
What do you like best about the product?
I find Iterable's APIs to be easy to use, which is a significant positive aspect for me as it facilitates seamless integration and interaction with different systems. This ease of use reflects a thoughtful design and user-friendly approach, making technical operations more manageable. Additionally, during the initial setup of Iterable, the process was acceptable and the onboarding experience was fine, indicating a well-organized and efficient approach to getting users started with the platform. This aspect helps in harmonizing setup across various systems within a group, showing Iterable's capability to accommodate diverse configurations and streamline operations.
What do you dislike about the product?
I am frustrated with the integration of Digioh as a third-party tool with Iterable, which causes immense frustration due to its complexity and lack of transparency. The fact that it's a massive file to load and the instructions around it being not intuitive or 'you just have to do it this way' does not fit the profile of an acceptable enterprise solution. This inconsistency in ease of use compared to Iterable’s technology represents a significant downside. Furthermore, the unexpected requirement to use Digioh halfway through the onboarding process was not acceptable, and this reliance on a third-party tool makes it impossible for me to recommend Iterable confidently.
What problems is the product solving and how is that benefiting you?
I use Iterable as our main ESP for emailing customers, appreciating its easy-to-use APIs.
Great Features with a Steep Learning Curve
What do you like best about the product?
I really appreciate that I can manage in-app, journey, email, and push notifications all in one place with Iterable. This feature significantly streamlines my workflow and allows for more efficient campaign management. Furthermore, the organic layout of the software stands out as a particularly beneficial feature. It makes navigating the platform and sourcing data a straightforward and seamless experience.
What do you dislike about the product?
I am having a really hard time understanding some of the specific nuances about how to use certain features in Iterable, even for simple tools like segmentation. The simple requests cannot be solved by Iterable support and often get reported for bugs. There is a lot of learning expected and almost daily support required for producing and reproducing the basics. It's often a nuanced detail that wouldn't be known through training. Simplifying how to use tools like journey building, segmentation, fields, and events would be helpful. During implementation, people really need structured, hands-on recommendations for what to do and not to do, and some time for experts to review accounts. Right now, we are spending a lot of time and money undoing mistakes that happened last year during implementation.
What problems is the product solving and how is that benefiting you?
I use Iterable to manage and monitor marketing campaigns efficiently, integrating email, push notifications, and more in one place, with an easy-to-navigate layout.
User-Friendly and Efficient, But Support Lacking
What do you like best about the product?
I love that Iterable is user-friendly and easy to navigate. The sections are clearly labeled and accessible, which makes it an easy platform to learn without needing prior experience. The initial setup was very easy, making the whole process quite smooth. Additionally, it helps me send out email campaigns fast and effectively.
What do you dislike about the product?
Technical support is difficult to reach and their support isn't well versed in the platform
What problems is the product solving and how is that benefiting you?
I use Iterable for email marketing and automation, sending out campaigns fast and effectively.
Intuitive, Versatile, and Powerful Platform
What do you like best about the product?
I find it quite intuitive, versatile and powerful. Getting in touch with customer support is easy and people are always very helpful. We are aware that the capabilities of the tool are very big and the integration can be expanded, and we'd love to receive guidance in that respect. People who work with the software everyday find it easy to implement new logics and workarounds. We use it everyday across teams.
What do you dislike about the product?
I feel that accessing information and understanding the platform's capabilities could be made more straightforward. There seem to be simpler ways this could be achieved. Maybe some smart tips with AI or accessible case studies.
What problems is the product solving and how is that benefiting you?
Iterable is making it easy for us to create, analyze, iterate and optimize campaigns that have worked in the past.
User-Friendly Platform with Powerful Email Journeys
What do you like best about the product?
I love Iterable for its ability to combine multiple email campaigns into one seamless journey, which greatly enhances our B2B email nurture strategies. The platform is notably more user-friendly compared to other marketing automation tools I’ve encountered, allowing my team to operate it efficiently with minimal need for assistance from other departments. This usability advantage is a significant factor in our shift from using Marketo, as Iterable offers a simpler, more intuitive experience that doesn’t require heavy involvement from an Ops team.
What do you dislike about the product?
I encounter bugs at times, which disrupt the use of the platform. Additionally, some aspects of it are not very intuitive, requiring more effort to learn or use efficiently.
What problems is the product solving and how is that benefiting you?
I use Iterable for B2B email nurtures, benefiting from visual segmentation and flow. It's user-friendly compared to other platforms, enabling my team to use it quickly without much assistance.
Intuitive Interface and Powerful Segmentation Make This a Standout Tool
What do you like best about the product?
The segmentation tool is super helpful. Much easier than some other tools I've use.
I also love the interface. Well laid out, easy to find stuff.
I also love the interface. Well laid out, easy to find stuff.
What do you dislike about the product?
I dislike that I can't delete or edit user and event fields. (I know, you hear this a lot)
I really wish I had folders for lists. I hear this is coming soon.
I wish user profiles had a "history" feature, where you can see when fields were added / changed. (similar to how you can view a contact record history in HubSpot)
I really wish I had folders for lists. I hear this is coming soon.
I wish user profiles had a "history" feature, where you can see when fields were added / changed. (similar to how you can view a contact record history in HubSpot)
What problems is the product solving and how is that benefiting you?
Embedded messages help us display stuff in our apps without having to get our eng teams involved each time.
Segmentation tools are super helpful, previously we were using SQL heavy products for this
Segmentation tools are super helpful, previously we were using SQL heavy products for this
Wide Range of Features for Efficient Audience Targeting
What do you like best about the product?
It offers a wider range of built-in features that can help you reach your target audience as efficiently as possible.
What do you dislike about the product?
While using Iterable, I have encountered a few challenges. For example, it does not allow you to delete fields once they have been created. Additionally, event-related data is not stored in a structured format, which can be limiting.
What problems is the product solving and how is that benefiting you?
The Iterable Data Feed solution proved to be very useful for us, allowing us to fetch data on demand whenever we needed to populate an email template. This approach means we don't have to store the data directly in Iterable.
User-Friendly Interface and Excellent Support
What do you like best about the product?
Iterable stands out among competitors for their:
- Simple UI
- User friendly interface
- Great customer support
- Constantly improving features
- Ask frequently for user feedback
- Love love love the experimentation tab where you can see all your experiments and results
- Brand affinity score: amazing way to check users who are engaged with your brand
- Simple UI
- User friendly interface
- Great customer support
- Constantly improving features
- Ask frequently for user feedback
- Love love love the experimentation tab where you can see all your experiments and results
- Brand affinity score: amazing way to check users who are engaged with your brand
What do you dislike about the product?
- There could be more features added to enhance testing and channels, they are working on it and it's nothing really crucial to using it as a Customer Engagement Platform
- The analytics dashboard is not stellar, but still has a lot of useful information, I trust them to improve their product
- Embedded messages and their use in journeys could be improved
- The analytics dashboard is not stellar, but still has a lot of useful information, I trust them to improve their product
- Embedded messages and their use in journeys could be improved
What problems is the product solving and how is that benefiting you?
- Enablement of wider marketing team
Previously we relied on 1-2 people in the email marketing team to create, review and send emails, along with audience creation. It drove them to burn out because it was an immense load to carry. We decided to invest in a software/platform that enables team members to own their comms. As of today, we are almost a year into using Iterable, and most colleagues in different departments have used it to build their emails along with our audience building tool Hightouch. They still are not experts and make mistakes, but slowly and surely they will be able to send their own comms faster and better. The straightforward UI and UX was the main reason we decided to go for Iterable.
Previously we relied on 1-2 people in the email marketing team to create, review and send emails, along with audience creation. It drove them to burn out because it was an immense load to carry. We decided to invest in a software/platform that enables team members to own their comms. As of today, we are almost a year into using Iterable, and most colleagues in different departments have used it to build their emails along with our audience building tool Hightouch. They still are not experts and make mistakes, but slowly and surely they will be able to send their own comms faster and better. The straightforward UI and UX was the main reason we decided to go for Iterable.
Great CRM Tool!
What do you like best about the product?
I love how Iterable combines a clean, intuitive interface with powerful automation and personalization tools, making it easy to build complex user journeys, test new ideas quickly, and deliver highly relevant messages across multiple channels.
What do you dislike about the product?
Reporting can feel limited and sometimes requires manual work or outside tools to get deeper insights, especially when comparing performance across multiple campaigns or channels.
What problems is the product solving and how is that benefiting you?
Iterable solves the challenge of sending timely, personalized communication at scale by centralizing user data, automating complex lifecycle journeys, and enabling cross-channel messaging—all of which helps us deliver more relevant experiences, increase engagement, and save a significant amount of manual work.
Intuitive Platform with Strong Segmentation, Needs Better Conversion Tracking
What do you like best about the product?
I really appreciate how intuitive Iterable is, making it easy to navigate and use, especially the visual journey builder, which allows me to design complex workflows with ease. The platform's segmentation tools are also a standout, enabling us to deliver highly personalized messages without needing developers. Additionally, I find the integrations seamless and the personalization features robust, which together create a comprehensive, connected experience that is easy to manage. The clear analytics provided by Iterable also give me confidence in assessing the effectiveness of our marketing efforts. Furthermore, the ability to centralize various communication channels like in-app, push, emails, and SMS into one flow is a major advantage, simplifying the management of customer interactions and journeys.
What do you dislike about the product?
I find that the conversion tracking in Iterable could be significantly improved. Currently, it does not work as reliably or accurately as needed, which affects our ability to trust the campaign performance data. This lack of reliability makes optimizations difficult. We would greatly benefit from more reliable tracking, clearer documentation, and stronger attribution options.
What problems is the product solving and how is that benefiting you?
I use Iterable to centralize and automate email marketing workflows, managing complex customer journeys and sending personalized messages at scale. It simplifies audience segmentation and integrates multiple communication channels in one place, enhancing our marketing efficiency.
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