Iterable
IterableReviews from AWS customer
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So Easy to Use—Powerful Segmentation with Minimal Code
What do you like best about the product?
So easy to use. Very little code required. The segmentation tool is very use friendly to me.
What do you dislike about the product?
It feels very email marketing heavy. They are making real progress bringing in all the other channels but it sill feels very email first, and ecommerce focused. (but we are not ecommerce and it works great for us)
What problems is the product solving and how is that benefiting you?
It really makes always on journeys work really well. Lots of tools to make sure the right people enter, and progress through the journey correctly when set up, and I can walk away and it runs great from then on.
Intuitive Interface and Helpful Tech Support
What do you like best about the product?
intuitive interface, helpful tech support
What do you dislike about the product?
little confusing structure with templates and snippets
What problems is the product solving and how is that benefiting you?
endless custom options and easy journey changes and creation
Easy Setup, Intuitive Interface
What do you like best about the product?
Ease of set up and use. Interface is easy to understand.
What do you dislike about the product?
Nothing I can immediately think of - excited for the new features coming soon!
What problems is the product solving and how is that benefiting you?
Creating better comms for my users - iterable does this by offering support that is fast, and easy to understand. I love the academy!
Easy for Marketers to Learn and Build In
What do you like best about the product?
Fairly easy for marketers to learn and build within the platform
What do you dislike about the product?
Challenges collating results and reporting
What problems is the product solving and how is that benefiting you?
Iterable is helping to build triggered multichannel journey messaging
User-Friendly Email Platform, Needs More Reusable Features
What do you like best about the product?
I use Iterable for email development and sending, and I really appreciate its ease of sending and user friendliness. It allows multiple team members to use it, which is incredibly beneficial for our team collaboration. I also value the drag and drop tool, which simplifies the process significantly.
What do you dislike about the product?
I would love for it to be developed further to use reusable modules.
What problems is the product solving and how is that benefiting you?
Iterable makes sending emails easy and is user-friendly. It allows multiple team members to use it, which is really helpful.
So far, so good
What do you like best about the product?
I love the AI tools that are available to use.
What do you dislike about the product?
As I’m just starting out with Iterable, I haven’t found any thing that I dislike yet.
What problems is the product solving and how is that benefiting you?
I’m struggling to build a recommendation engine for out micro-transactions, but I’m excited for Nova and the other AI features to build that out.
Streamlined Our Email Marketing with Confidence
What do you like best about the product?
I like Iterable for its ease of use and user-friendly interface. The ability to integrate with AI is really valuable to us, as it helps in growing our company. It's easy to make visible changes, which adds to the flexibility in design. With Iterable, we can integrate onboarding, automated emails, and email marketing into one place, and it's great for expanding and growing our marketing outreach with more trust and experimentation. It consolidates the tools we used before, enabling us to scale quickly without much developer support, allowing our team to be creative on a faster timeline. Viewing data is much simpler and can be done across multiple teams, keeping everyone on the same page and helping us execute and ideate without roadblocks.
What do you dislike about the product?
I'd love to be able to delete data forms.
What problems is the product solving and how is that benefiting you?
Iterable consolidates onboarding, automated emails, and email marketing, allowing us to scale marketing efficiently. It supports creativity by reducing dev support and offers an easy-to-use interface for seamless data sharing across teams.
Easy to Use, Customer-First Innovation and New Features
What do you like best about the product?
I enjoy that it’s easy to use and the product team seems to be hyper focused on innovation and delivering new features with a customer-first mindset.
What do you dislike about the product?
A specific note I have is that an A/B test hub would be a nice to have.
What problems is the product solving and how is that benefiting you?
Iterable is making it easy to send batch campaign to customers in an efficient workflow and discover findings with stored analytics.
Easy to Navigate with Great Support, but Segmentation and Journey Bugs Need Work
What do you like best about the product?
User experience (simple to navigate) and customer service.
What do you dislike about the product?
Building segments is more complicated than it needs to be. There have also been bugs in journeys—that becomes difficult to catch until it’s already become an issue
What problems is the product solving and how is that benefiting you?
It’s helped us expand our CRM channels beyond email. We are now exploring how to optimize communications utilizing tools like channel optimization. This has not helped us so far but we’re continuing to test the feature.
Powerful Marketing Automation with User-Friendly Interface
What do you like best about the product?
I like the nice interface of Iterable, making it easy to use. The data integration is straightforward, and the APIs are solid. I appreciate the instant segmentation and results, which are crucial for marketing. The email builder is easy to use, and the support for handlebars language throughout the product allows for technical specificity. Iterable is also part email, push, in-app message, SMS engine, and part orchestration engine, which efficiently delivers messages to different channels. It's built for rapid responses, allowing marketers to quickly reach the audience or information they need. I also find the modern interface, faster results and deployments, and easier access to everything—including data segments, email building, and verifying KPIs—very beneficial. The setup is pretty straightforward, too.
What do you dislike about the product?
I need to be able to delete fields. I need to be able to change field type. I need to be able to edit field names. I need to have a proper Sandbox and promotion capability to move anything from one project to another, or to share across projects. I would love for Partners to have more access and input to the future of the tools, as well as the time to preview and train on new features prior to general availability for end users.
What problems is the product solving and how is that benefiting you?
Iterable acts as a comprehensive marketing automation platform, enabling effective message orchestration across channels and providing rapid data access without coding. It offers faster results and deployment than legacy platforms.
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