Braze, Inc.
BrazeReviews from AWS customer
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Efficient Platform but it has it's quirks.
What do you like best about the product?
I like the speed of processing large data quantities (1million+)
I like the campaign design section and the way it is laid out in steps. I like that you can quickly view dashboards.
I like the campaign design section and the way it is laid out in steps. I like that you can quickly view dashboards.
What do you dislike about the product?
Not sure why you have to calculate exact statistics every time you process data - it just adds another unnecessary step to the process.
There should be a function for quick data queries without needing to create a segment group every time.
There should be a function for quick data queries without needing to create a segment group every time.
What problems is the product solving and how is that benefiting you?
The canvasses are laid out effectively and the interface for building canvasses is good to work with. The campaign set up process is easy to follow and good to work with too. It is helping us have a better overview on the performance of our customer flows.
Braze is a great platform - easy to use enabling the use of different features across our business!
What do you like best about the product?
With the addition of landing pages, we’re now able to deploy pages quickly, which is particularly valuable for large-scale business projects that only need to be live for a shorter period of time. It allows for our engineering team to still focus on other business initiatives and we no longer need to rely on them to set these up due to the functionality of the page building in braze. There are also enhanced AI functionalities that help reduce the time from idea to execution, making it easier to move quickly and efficiently.
The analytics are strong for gaining quick insights into how different campaigns are performing without having to delve too deep, and report building is now more intuitive, reducing the amount of manual time required.
The analytics are strong for gaining quick insights into how different campaigns are performing without having to delve too deep, and report building is now more intuitive, reducing the amount of manual time required.
What do you dislike about the product?
Sometimes it's difficult to understand what we are missing from an engineering/development point of view to launch things in Braze efficiently. The features are there and we seem to have what we need however, there's no flags and detailed information on everything that is needed for each step without having to give it a go and find out the problems later down the line
What problems is the product solving and how is that benefiting you?
Braze is allowing us to automate our communications with our customers at all stages of the customer lifecycle with ease and it allows us to keep to test and trial new avenues we haven't explored yet to reach customers in different areas with personalised content
Build complex campaigns with simple UI
What do you like best about the product?
Being functionally robust while remaining easy to use and intuitive
What do you dislike about the product?
Speed of loading can sometimes make users less efficient
What problems is the product solving and how is that benefiting you?
Braze is helping my organization create complex and personalized campaigns and helps us test various hypothesis we have about our customers
I like it and use it everyday
What do you like best about the product?
Canvas and customer events, personalization and segmentation features. type of campaigns
What do you dislike about the product?
absence of insights adn dashboards to see how customers perform
What problems is the product solving and how is that benefiting you?
sending a lot of campaigns using canvas for them, copy paste campaigns and template. I can be more productive
Enabling Us to Do Everything We Need
What do you like best about the product?
I am a longtime Braze user, and whether it is at my current company, or my past companies, Braze is always my platform of choice when considering platforms to send emails and additional messaging to our users. I love how multichannel compoments are all brought together with Canvas Flow, and how simple it is to send a single-channel message in the Braze Campaigns tab. Although I know much more about Braze than when I started using it 5 years ago, I also can confidently say it is a user-friendly platform that you can onboard into on the easier side (if you take advantage of Braze's LAB - Learning at Braze - trainings).
What do you dislike about the product?
So far, I've enjoyed everything about working with Braze. It's a platform that I highly recommned to all of my colleagues in the CRM space who are thinking about transitioning toa different platform.
What problems is the product solving and how is that benefiting you?
Braze consistently rolls out new features that meet the ever-growing and changing needs of my team and our customers. For instance, a recent way Braze is solving problems is that they are continuing to iterate towards more AI integrations, which allow our team to test things like testing AI-generated copy and A/B testing this against copy created in-house.
Outstanding Onboarding and Support
What do you like best about the product?
The onboarding process of this platform deserves a standing ovation. It was a breeze to get started, thanks to the step-by-step guides and interactive tutorials. The clear and concise instructions helped me set up my first campaign easily. I also got an additional validation from the Success Team to make sure everything is set up correctly. The platform's thoughtful approach to onboarding made the learning curve virtually non-existent. A key differentiator of this platform is its comprehensive collection of learning resources and trainings. Whether it's video tutorials, written guides, or webinars, there's a wealth of information at your fingertips. These resources not only helped me master the basics but also discover advanced strategies for effective push notification campaigns. It's an ongoing learning experience that empowers users to continually improve their messaging.
What do you dislike about the product?
There is not much coming to my head about the plaform itself although I didn't like the initial part of Sales process where Data Points weren't explained in clear way and calculated based on the proposed campaigns. It was fixed only by the dedicated Account Executive after signing the contract.
What problems is the product solving and how is that benefiting you?
Braze is solving the multifaceted challenges of push notification marketing. It helps me to reach diverse user segments, boost engagement, streamline onboarding, facilitate ad hoc messaging, and also prevent churn. Braze's sophisticated targeting and segmentation capabilities have allowed me to tailor messages to specific user groups, ensuring that each user receives relevant and engaging content. This approach has boosted our reach and ensured that no user is left out of our communication efforts. Its robust features, such as personalized messaging and A/B testing, have enabled me to craft messages that resonate with users. It has allowed me to keep our audience informed and engaged with timely updates, promotions, and announcements.
I'm able to send out communications to our community with confidence
What do you like best about the product?
The ability to take different segments of our community through carefully crafted journeys in the canvas feature
What do you dislike about the product?
There are so many features that it can be a bit overwhelming at first
What problems is the product solving and how is that benefiting you?
segmentation
Great for App brands
What do you like best about the product?
It's a great martech tool for communicating with users if you have a brand App.
What do you dislike about the product?
The fact that you need to know a substantial amount of HTML and SQL. It's not your usual drag n drop campaign management tool.
What problems is the product solving and how is that benefiting you?
Mobile Marketing is works well with Braze.
I'm using Braze for over 2 years and it's a really powerfull and user friendly app.
What do you like best about the product?
Ease of use
All in one approach
amount of templates and comms channels
All in one approach
amount of templates and comms channels
What do you dislike about the product?
Analytics is sometimes missing
integration can be challenging, and also adding new custom events and attributes
integration can be challenging, and also adding new custom events and attributes
What problems is the product solving and how is that benefiting you?
Thier automation ability and level of complexity allows us to deliver personelized and multi channel comms in a fast way.
in addition, thier in-app capabilites and modularity is really good
in addition, thier in-app capabilites and modularity is really good
Great features, but there could be better support and help with implementation
What do you like best about the product?
Having a weekly touchbase call with our customer success manager and the features within Braze.
What do you dislike about the product?
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers should be able to answer questions about the features and platforms that are supporting brands. I wish Braze was more open to have a technical support rep for each account or more willing to set up calls with a brand and Braze technical support.
What problems is the product solving and how is that benefiting you?
I don't really know if Braze is solving anything for us. We had push notifications and were using another vendor previously, but we just wanted to consolidate vendors as an enterprise.
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