Braze, Inc.
BrazeReviews from AWS customer
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Intuitive Targeting with Room for Integration Improvement
What do you like best about the product?
I find Braze very intuitive, which makes sending targeted offers with higher conversion rates easier.
What do you dislike about the product?
Integrating data science models
What problems is the product solving and how is that benefiting you?
I use Braze for segmenting and sending targeted offers, which results in higher conversion. It's very intuitive, making the process smooth.
Streamlined Campaigns with Braze's Easy Drag-and-Drop Feature
What do you like best about the product?
I use Braze for creating canvases and campaigns. I like the speed of delivery it offers, which helps streamline the process since earlier, I had to go through different teams to deliver. I also appreciate the ease of building canvases with Braze due to its drag-and-drop feature.
What do you dislike about the product?
The Liquid feature in Braze gets confusing for me.
What problems is the product solving and how is that benefiting you?
I use Braze for creating canvases and campaigns, which speeds up delivery by eliminating the need to go through different teams. The ease of building canvases with drag and drop enhances my workflow.
Effortless Email Personalization with Braze's AI
What do you like best about the product?
I use Braze for sending and designing email communications. I like the new AI Agent builder and the testing aspect of using different email looks. The initial setup of Braze was very easy.
What do you dislike about the product?
Using only one AI and constraining yourself
What problems is the product solving and how is that benefiting you?
I use Braze for designing and sending email communications, and it helps with personalization.
Effortless Audience Activation with Braze
What do you like best about the product?
I appreciate being able to activate audiences easily with Braze. It's really helpful to collaborate with colleagues in email and SMS. The setup was very easy, which made getting started with Braze quite smooth. I also find the ability to create segments and power campaigns a smarter way very beneficial.
What do you dislike about the product?
no being integration and other platforms
What problems is the product solving and how is that benefiting you?
I use Braze to create segments for campaigns, integrate customer data into platforms like Google Ads, and collaborate on email and SMS. It makes audience activation easy.
Simple and Effective for Customer Journeys
What do you like best about the product?
I like Braze's simplicity, which makes it easy to use. I also appreciate the segmentation features, as they are really effective.
What do you dislike about the product?
The email builder with HTML
What problems is the product solving and how is that benefiting you?
Braze helps unlock delivery of personalized multi-step customer journeys.
Simple to Use, Fast Feedback and Results
What do you like best about the product?
I like the simplicity of braze to use and quick the feedback is to get results
What do you dislike about the product?
The AI features are great, but corporate compliance makes them impossible to use at the moment
What problems is the product solving and how is that benefiting you?
Braze supports email send for offer personalisation for customer retention
Decent CRM Tool with Room for Improvement
What do you like best about the product?
Yeah, the canvases in Braze are pretty good. I just make pretty complex canvases at the back of it that are triggered based on the data in there.
What do you dislike about the product?
Yeah. Two core things on that is one, you can't search for data. You have to know the exact email address or unique identifier. It's user ID, whereas you should be able to just look at the data rather than export it. And second thing, the date is, like, singular layered. So you can't have nested data, which would be very, very valuable.
What problems is the product solving and how is that benefiting you?
Braze allows us to send marketing emails like any other CRM platform. It's a decent tool for creating good campaigns.
Easy, Intuitive Campaign Management That Works
What do you like best about the product?
Easy to use, intuitive design and great for campaign management
What do you dislike about the product?
For the use case of our business and my role, it can feel a little manual when creating/editing campaigns
What problems is the product solving and how is that benefiting you?
A temporary solution to fulfil a business project. Wider uses within my team includes CRM management
Easy Customer Canvases and Journeys
What do you like best about the product?
Easy to create canvases and journeys for customers.
What do you dislike about the product?
Inability to switch between Canvas tabs without having to save each time.
What problems is the product solving and how is that benefiting you?
Creating automated campaigns that can be easily checked for delivery health and conversion.
Comprehensive CRM with Powerful Segmentation, Needs Improved Data Analysis
What do you like best about the product?
I use Braze as my CRM tool to efficiently manage and communicate with B2C and B2B audiences. I like the feature of multi-channel canvas for email, SMS, and WhatsApp. I appreciate the user profiles and the ability to analyze segments in detail. I can go into any user's profile and see what custom attributes and events are connected to them. Also, I can see what campaigns and events they have received and their recent engagement. With segments, I can see where they're being used and the performance of each audience.
What do you dislike about the product?
I find it very hard to analyze experiment data efficiently and effectively. With custom attributes, you can’t select strings, so there’s huge room for human and manual error. All custom attributes should be a drop down of the fields you already have.
What problems is the product solving and how is that benefiting you?
I use Braze to manage B2C and B2B communications, leveraging multi-channel options for email, SMS, and WhatsApp. I can view user profiles with custom attributes and engagement history, and analyze segment performance, which enhances my data-driven campaigns.
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