Braze, Inc.
BrazeReviews from AWS customer
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Market leading ESP
What do you like best about the product?
Liquid logic integration allows for almost infinite flexibility, creativity, personalisation and logic chains.
What do you dislike about the product?
Support team can be frustrating to work with at times. They often don't investigate fully or take a long time to respond to you.
What problems is the product solving and how is that benefiting you?
Braze bridges the gap between Martech and CRM. It allows highly bespoke targeting and personalisation to be executed by the CRM function without the reliance on data and martech teams. It benefits me by being able to offer my clients more for their money and reducing their reliance on, often highly busy and backlogged, tech/dev teams.
Easy-to-use engagement tool
What do you like best about the product?
I really like the user experience and interface
What do you dislike about the product?
Loading times for campaigns and positioning of some filters in dropdown menu
What problems is the product solving and how is that benefiting you?
Relevant messages for the relevant target group
Great product
What do you like best about the product?
Centralized marketing automation stack that does real time communication and experiences very well.
What do you dislike about the product?
Annual cost is quite high and nearing the cost of the big players now.
What problems is the product solving and how is that benefiting you?
Allows us to target guests across multiple channels in real time.
A solid option for enterprise-level marketing automation
What do you like best about the product?
Braze is a sold option for marketers looking for a customizable marketing automation platform to slot into the rest of their tech stack. The canvas build is handy, as is the ability to run tests and tag campaigns. It has a healthy ecosystem with other technical solutions. Overall it serves its purpose and has relatively few outages.
What do you dislike about the product?
A few things I'd change: search functionality is tiresome (no fuzzy matching and no smart search algorithms); not being able to copy canvas steps from one canvas to another; and the updated user interface for the all-up canvas view is so incredibly unhelpful (especially compared to the previous view which you can no longer utilize). If you use communication engagement metrics as your primary conversion metric, then the reporting might work fine for you. Using custom events as your primary conversion metric unfortunately also means not being able to trust/use Braze's built-in reporting tools, which is too bad. Lastly, I've had severe and repeated issues with a Braze/Branch integration, and neither company has been willing to take responsibility or actually fix it--so if you are going to go with Braze, I recommend NOT going with Branch.io as your deep link and link tracking platform.
What problems is the product solving and how is that benefiting you?
Braze helps us market to our entire known market.
Powerful tool for user retention and engagement
What do you like best about the product?
Ease to create complex customer journeys, ability to create an MVP of potential productized features, our customer success manager, Lillian
What do you dislike about the product?
Technical issues that impact our company only are not prioritized
What problems is the product solving and how is that benefiting you?
All of our CRM needs
4 years in and hope it remains my CRM tool for my whole career!
What do you like best about the product?
Always releasing features that evolve with the ever changing customer engagement lanscape.
What do you dislike about the product?
It can have it's quirks from time to time, meaning that you will need to spend some time esclating and documenting.
What problems is the product solving and how is that benefiting you?
Braze is helping us reach our customers at the right time, right channel, and right way. They continue to be our all-encompassing tool to create messaging we can trust.
Marketing Operations Manager
What do you like best about the product?
I enjoy the User Interface and Currents.
What do you dislike about the product?
I really dont have anything I dislike about Braze at the current moment.
What problems is the product solving and how is that benefiting you?
Understanding how users interact with our emails and which email treatments/variations.
Clean & User friendly
What do you like best about the product?
I like the flowchart aspect of canvas. Being able to have a visual aid of how the user goes through our messaging is very nice.
What do you dislike about the product?
In my environment, it's more the lack of data we can receive & input (but that is more of a specific legal use-case)
What problems is the product solving and how is that benefiting you?
They are constantly building up their platform and creating more integrations to really engage our customers in interesting ways (such as rich push, push story, and custom action button).
Braze 2023
What do you like best about the product?
Great software company helping businesses to grow. Espececially Braze Forge; we all get inspired to reach our customers in the best and efficient way.
What do you dislike about the product?
Nothing really; just trying to get ways to comuunicate with Salesforce platform.
What problems is the product solving and how is that benefiting you?
We have great segmentation for our customer's taste base so we can deliver them right movie or series titles.
Phenomenal Service - Can't Recommend More!
What do you like best about the product?
Braze allows us to reach millions of our subscribers efficently and reliably. Anytime we have questions, we're answered quickly and our rep is outstanding.
What do you dislike about the product?
Nothing really comes to mind, I've had nothing but great experiences with Braze during my time using it.
What problems is the product solving and how is that benefiting you?
Braze allows us to reach many different audiences with specific marketing that drives results.
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