Braze, Inc.
BrazeReviews from AWS customer
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Braze is extremely easy to use and implement!
What do you like best about the product?
I love the reporting and how they have a fantastic UI that makes it easy to manage emails and reachouts
What do you dislike about the product?
They have limited B2B funtionality, but They have fantastic B2B partners!
What problems is the product solving and how is that benefiting you?
They are solving our Marketing Automation to ensure that our emails are going out on a timely manner to the correct people.
A-braze-ing
What do you like best about the product?
I love that it is customer engagement centric throughout the app
What do you dislike about the product?
Tech heavy, if you don't have great data or tech people as a marketer you might be a little lost
What problems is the product solving and how is that benefiting you?
Communication with multiple audiences- makes it simple to communicate with many different audiences
First time at Forge was AMAZING!
What do you like best about the product?
Love how flexible the platform is and how intuitive it is to use from both a technical and non-technical marketer space
What do you dislike about the product?
That there isn't frequency capping in place for in-app messaging
What problems is the product solving and how is that benefiting you?
Solving to bring a persolizated experience to wendys cuystomers.
Wendys Loves Braze!
What do you like best about the product?
It's a tool that allows marketers to get their hands dirty and build impactful customer experiences.
What do you dislike about the product?
There are a few things that feel like they should be out of the box but aren't available just yet that enterprise competitors have been doing for a while.
What problems is the product solving and how is that benefiting you?
It is allowing us to cut down on build time significantly when compared to our previous tools.
good and innovative tool to get close to the consumers
What do you like best about the product?
the innovation to create new useful tools
What do you dislike about the product?
duplicate users and the attribution between campagins/canvas
What problems is the product solving and how is that benefiting you?
personalization to connect better with our customers
Braze is the best platform for our business
What do you like best about the product?
The ability to easily create multi-channel campaigns and journeys in one tool. The teams are top notch and are always there to help.
What do you dislike about the product?
The cost for data usage limits us from importing all of our data.
What problems is the product solving and how is that benefiting you?
Ability to create multi-channel campaigns all in one tool that then provides insights and analytics for future optimization.
Canvas Flows are such an easy and visual way to segments and personalize to your audience list
What do you like best about the product?
Braze onboarding has been extremely helpful getting us onboarded, from technical to admin to campaign builds. The platform is user friendly and segments and canvas flows are incredibly visual and easy to use. Probably my favorite tools.
What do you dislike about the product?
So far, nothing bad to report, everything has been great.
What problems is the product solving and how is that benefiting you?
Before Braze, our ESP did not allow for much personalization. Audience lists were stored as CSV with no unique identifiers. Journeys were clunky at best, and lots of options that are basic in Braze were not even available (such as sending times per timezone, or user preferences). We can now build complex journeys and do multitudes of tests on various journey components without endless headaches or challenges.
Lifecycle Marketing Strategist
What do you like best about the product?
It's ability to personalize journeys through canvas..
What do you dislike about the product?
Adoption is a longer proccess, it can be a little overwhelming to learn the platform.
What problems is the product solving and how is that benefiting you?
We're able to send real time messages to our audience based on their past behavior.
Great product -- future of marketing
What do you like best about the product?
Great customer support -- we have the best CSM!! Easy to use platform that unlocks the power of data.
What do you dislike about the product?
A few features require additional spend.
What problems is the product solving and how is that benefiting you?
Engaging with our external and internal stakeholders.
Easy campaign planning and execution
What do you like best about the product?
Robust capabilities, simple to use, supportive teams and community.
What do you dislike about the product?
Data ingestion/consumption can get expensive.
What problems is the product solving and how is that benefiting you?
Audience segmentation. Braze is helping us communicate with audiences more intentionally.
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