Braze, Inc.
BrazeReviews from AWS customer
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
1,644 reviews
from
External reviews are not included in the AWS star rating for the product.
Great Cross-Platform Customer Data Use, but the Language Feels Too Complex
What do you like best about the product?
The utilisation of customer data across multiple platforms
What do you dislike about the product?
Complex names used for terms in platform
What problems is the product solving and how is that benefiting you?
Integrating our ticket platform into our crm platform so we have seemless list selection
Simplifies Campaigns with User-Friendly Design
What do you like best about the product?
I really like the simplistic nature of Braze and the way it looks. It's very user-friendly and has a cool vibe. We used to have a different supplier that was very basic, but Braze feels good and works well. We love it. The onboarding process was amazing and really well handled. Being part of it was cool, and Braze did everything they needed to during the transition. The stats are easy to access, and our customers appreciate the heat maps, which let them see what's working well in their campaigns. This helps us better advise them on what works well and what doesn't. Also, we use the templates in Braze, which allows us more creative flair and makes creating campaigns a lot easier compared to previously using Dreamweaver. Everything sitting in one place makes it much easier for us to target our audience more relevantly.
What do you dislike about the product?
Having the ability to export the stats would be amazing, because right now, you have to go into each campaign and click into it to get the specific report stats. We found this quite difficult at first.
What problems is the product solving and how is that benefiting you?
Braze centralizes our data, making it easier to target our audience accurately. It simplifies campaign creation with drag-and-drop templates, improving creative freedom. We can easily access campaign stats, enhancing our ability to advise clients.
Braze Makes Multi-Channel Journeys Seamless and Customer-Centric
What do you like best about the product?
Braze enables us to build multi-channel communication flows that keep our end users at the centre of the journey, helping us deliver a more cohesive experience across touchpoints.
What do you dislike about the product?
Sometimes it can seem really complex - but then I go to the Braze learning or documentation...
What problems is the product solving and how is that benefiting you?
Braze is our primary CRM system, and we use it to engage with our clients’ users. It provides a seamless experience and enables us to communicate across multiple channels.
Braze’s Multichannel Personalization and New AI Features Boost Productivity
What do you like best about the product?
Braze offers a variety of channels and communication options which allows us to engage with our customers at every stage of their journey. We can also personalise our content to give that real human interaction. And with the new AI features, it's becoming a really useful tool for saving time and increasing productivity
What do you dislike about the product?
I find sometimes the reporting is difficult to get the information we need. This may be more of a need to upskill myself in accessing the data and using the query builder rather than a negative of the platform
What problems is the product solving and how is that benefiting you?
We currently only scratch the surface with Braze's capabilities and mainly use it for our promotional marketing emails. It helps us reach our subscribed audience with promotional offers that help drive engagement
Streamlined Customer Journeys with Intuitive Insights
What do you like best about the product?
Braze is a good platform for sending communications, and the user profile data is intuitive to use, making customers feel real. It makes using and executing complex customer journeys easier for our team and speeds up execution timelines. I think the canvas step features are really useful, and the intelligent tools are very useful. We use context to personalize and transform data points.
What do you dislike about the product?
I think sometimes the data visibility could be improved: things like being able to see all possible values for attributes within nested objects.
What problems is the product solving and how is that benefiting you?
Braze simplifies sending communications with user-friendly customer profiles. It eases executing complex customer journeys, speeding up timelines and enhances personalization with its context tools.
Great for Sharing Events, Though the Platform Can Feel Overwhelming
What do you like best about the product?
Sharing events and information with our users.
What do you dislike about the product?
There’s a lot going on on my platform, and it can feel a bit overwhelming at times (though I’m not sure that’s necessarily a bad thing?).
What problems is the product solving and how is that benefiting you?
It’s great for regularly sharing information and events with our users, helping them stay connected to our platform.
Boosts Loyalty with Quick Campaign Launch
What do you like best about the product?
I use Braze for loyalty, and it helps improve engagement frequency. I like the speed at which I can test and launch campaigns. The Canvas UI is easy to understand.
What do you dislike about the product?
I think the code editor could be improved. I'd like it to behave more like Visual Studio Code.
What problems is the product solving and how is that benefiting you?
I use Braze to improve engagement frequency and I like the speed of testing and launching campaigns.
Innovative Platform with Top-Notch Support
What do you like best about the product?
I like Braze for its innovation, modern interface, and great support. It makes it easier and faster for teams to try new things and innovate. It's a tool people actually like to use.
What do you dislike about the product?
Nothing
What problems is the product solving and how is that benefiting you?
I use Braze for personalization and testing in email campaigns. It has a modern interface, excellent support, and innovation, making it easier and faster for teams to try new things. We switched to Braze for a more modern stack allowing for faster iteration.
Braze Makes Real-Time Customer Engagement Easy
What do you like best about the product?
I love the ease of use of Braze and the ability to easily interact with customers via real time events
What do you dislike about the product?
I wish Braze had more user friendly data ingestion UI tools for their cloud data ingestion feature for data warehouses. I wish all the data to bring into braze could be viewed and selected from the Braze UI versus defining the data in tables within the datawarehouse first.
What problems is the product solving and how is that benefiting you?
Communicating with the customer at the right time is important.
Intuitive Journey Builder and Powerful Segmentation for Scalable Personalisation
What do you like best about the product?
Its intuitive journey builder, real-time customer data, and powerful segmentation make personalised, cross-channel campaigns easy to execute, optimise, and scale efficiently.
What do you dislike about the product?
Steep learning curve, limited reporting depth without external tools, and costs can scale quickly. Some integrations and customisations require technical support, slowing down execution for non-technical users.
What problems is the product solving and how is that benefiting you?
Unifies customer data and enables real-time personalised messaging, improving engagement, conversion rates, and overall campaign efficiency.
showing 51 - 60