Braze, Inc.
BrazeReviews from AWS customer
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Engage without overcomplicate
What do you like best about the product?
What I like the most about Braze is their user-friendly interface. You have access to a lot of features without complicating the process unnecessarily, everything is well described and organised. The availability of multiple channels and ways to personalise makes engagement easier. And the use of central templates can optimise the building process significantly. My favorite feature is connected content all kinds of information can be displayed in your messages with a fairly quick implementation. Also, the customer success managers are very helpful when you have new use cases.
What do you dislike about the product?
I wish I could access the database via Braze to troubleshoot.
What problems is the product solving and how is that benefiting you?
Braze makes simple to build complex personalised journeys for multi market companies. Features like Catalogs, Connected content and Liquid personalisation have been a game changer in our campaigns.
The Next Gen of Marketing Automation
What do you like best about the product?
Availability of channels, number of partners, canvases and available logic
What do you dislike about the product?
Upselling, features that are considered add-ons that should be included
What problems is the product solving and how is that benefiting you?
It solves the problems of communicating across multiple channels easily and the concept of a unified user profile is helpful. This benefits us because now users will receive communications even if they don't have push enabled for example.
Great tool for building meaningful customer connections
What do you like best about the product?
Braze makes it easy to build personalized messaging campaigns without needing to write a ton of code. The interface is clean and once you get the hang of it, setting up journeys across email, push, and in-app is super smooth. I also really appreciate how well it integrates with our data sources—it helps us move fast and stay relevant with our users.
What do you dislike about the product?
There’s definitely a bit of a learning curve at first, especially if you’re not used to working with tools like this. Some of the more advanced features took me a while to fully understand.
What problems is the product solving and how is that benefiting you?
Braze helps us engage users at the right time with the right message, which has had a big impact on retention and conversion. It’s taken a lot of the guesswork out of our communication strategy and made it easier to test and iterate. Being able to centralize messaging across email, push, and in-app has streamlined our workflow significantly.
User Friendly
What do you like best about the product?
Braze is very user friendly and easy to navigate
What do you dislike about the product?
Havent come into any roadblocks yet that makes me dislike the product
What problems is the product solving and how is that benefiting you?
Allowing us to send personalised comms
Great tool to use.
What do you like best about the product?
Easy to use and great customer service. It was also very easy to integrate with our system as well. And also online community is very strong.
What do you dislike about the product?
Reporting specially for canvases, conversion figure is not accurate if you add up all the individual messages.
What problems is the product solving and how is that benefiting you?
We manage to solve our push notification and IAM personalization with braze.
Braze is transforming our customer engagement and driving positive results
What do you like best about the product?
Braze is easy to use and very intuitive, once you familiarise yourself with the learning modules and terminology and start using the platform - it's very easy to pick up the tool.
The customer support is quick and the team works to add new features promptly to help us.
Braze allows lots of room for creativity through the drag and drop editor.
Braze allows us to connect with customers in moments that matter and has changed the way we engage with our audiences.
The customer support is quick and the team works to add new features promptly to help us.
Braze allows lots of room for creativity through the drag and drop editor.
Braze allows us to connect with customers in moments that matter and has changed the way we engage with our audiences.
What do you dislike about the product?
Reporting can be quite manual.
Canvas campaigns can be limited, compared to what we expected. For example not being able to edit campaigns without re launching, not being able to target IAMs etc.
Canvas campaigns can be limited, compared to what we expected. For example not being able to edit campaigns without re launching, not being able to target IAMs etc.
What problems is the product solving and how is that benefiting you?
Reaching customers through owned channels
Personalising messaging
Talking to customers at important moments throughout the lifecycle journey
Reaching customers in new formats
Personalising messaging
Talking to customers at important moments throughout the lifecycle journey
Reaching customers in new formats
Powerful Customer Engagement with an Intuitive UI
What do you like best about the product?
Intuitive visual journey builder
Advanced segmentation and personalization
Real-time analytics for campaign optimization
Strong multi-channel engagement tools
Advanced segmentation and personalization
Real-time analytics for campaign optimization
Strong multi-channel engagement tools
What do you dislike about the product?
Initial setup can be complex
Support response times could be faster
Support response times could be faster
What problems is the product solving and how is that benefiting you?
The push notification and email capabilities are top-notch, with deep segmentation features that enable highly targeted messaging. We've seen significant improvements in engagement and retention since implementing Braze. The real-time analytics also provide valuable insights, helping us refine our strategies for maximum impact.
Interactive
What do you like best about the product?
The interface is very interactive and facilitates navigation through the tool.
What do you dislike about the product?
Some screens have excessive information, which can cause some confusion.
What problems is the product solving and how is that benefiting you?
Braze has facilitated the communication of information to delivery drivers.
Highly capable tool, but requires effort from tech team implementing.
What do you like best about the product?
The ability to integrate app analytics, with a robust campaing creation/management platform, including wide personalization capabilities and detailed performance measurements.
What do you dislike about the product?
Today the problem I face is the underutilization of the platform on the tech side of things, the lack of custom events severly handicaps my ability to create truly impactful campaigns that I know are possible via Braze.
What problems is the product solving and how is that benefiting you?
On my end the thing it helps with the most is seeing the true impact of campaigns on a business-level. This part was previously obscured.
Custom software
What do you like best about the product?
I like the customization of the media in which communications can be made.
What do you dislike about the product?
As a programmer, like with other platforms, a disadvantage is the complexity of integrating JavaScript for emails.
What problems is the product solving and how is that benefiting you?
The implementation represents a challenge for users regarding the execution of workflows; it is important to understand in depth in order to implement.
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