Braze, Inc.
BrazeReviews from AWS customer
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A Daily Essential for Powerful CRM Execution
What do you like best about the product?
I use Braze daily as our core CRM platform, and it has consistently impressed me with its depth, flexibility, and ease of use. It strikes the right balance between being powerful for technical users and intuitive for marketers.
Braze’s interface is clean, logical, and highly user-friendly. The Canvas Flow Builder makes designing multi-channel journeys (email, push, in-app, SMS) incredibly intuitive. We were able to get up and running quickly thanks to clear documentation and smooth integration with tools like Segment and Snowflake. The Liquid templating engine adds depth for advanced personalization without compromising usability.
Braze offers a rich feature set — real-time segmentation, triggered messaging, personalization, and A/B testing all work seamlessly together. I particularly value the flexibility of Connected Content for pulling in dynamic external data, and Currents for real-time data streaming into our BI tools. You can really scale your CRM strategy without hitting platform limits.
Support has been responsive and helpful, and the learning resources (Braze Academy, documentation, and community) are top-tier. Whenever we’ve encountered an edge case or needed advice, we’ve had fast, knowledgeable responses.
Braze is now an indispensable part of our marketing tech stack. It's intuitive enough for daily use by marketers, yet powerful and flexible enough to support complex, data-driven campaigns. I’d highly recommend it to any team serious about modern customer engagement.
Braze’s interface is clean, logical, and highly user-friendly. The Canvas Flow Builder makes designing multi-channel journeys (email, push, in-app, SMS) incredibly intuitive. We were able to get up and running quickly thanks to clear documentation and smooth integration with tools like Segment and Snowflake. The Liquid templating engine adds depth for advanced personalization without compromising usability.
Braze offers a rich feature set — real-time segmentation, triggered messaging, personalization, and A/B testing all work seamlessly together. I particularly value the flexibility of Connected Content for pulling in dynamic external data, and Currents for real-time data streaming into our BI tools. You can really scale your CRM strategy without hitting platform limits.
Support has been responsive and helpful, and the learning resources (Braze Academy, documentation, and community) are top-tier. Whenever we’ve encountered an edge case or needed advice, we’ve had fast, knowledgeable responses.
Braze is now an indispensable part of our marketing tech stack. It's intuitive enough for daily use by marketers, yet powerful and flexible enough to support complex, data-driven campaigns. I’d highly recommend it to any team serious about modern customer engagement.
What do you dislike about the product?
Liquid personalization can be tricky to debug — it’s a powerful feature, but writing and testing complex logic sometimes requires a lot of trial and error. The AI helpers are improving the overall coding tho.
What problems is the product solving and how is that benefiting you?
Braze helps us streamline and scale our multichannel CRM strategy with ease. We can manage email, push, in-app, and SMS campaigns from one place, using a single Canvas to coordinate timing, logic, and personalization across all channels. That’s saved us a lot of time and reduced complexity.
It also integrates seamlessly with external tools like Movable Ink, which we use for real-time creative personalization, and with data platforms like Segment or Snowflake. This means we can act on live data, personalize at scale, and build campaigns that are not only timely but contextually relevant — all without relying heavily on engineering support.
Overall, Braze gives us the agility to move fast and the depth to run sophisticated, data-driven lifecycle programs that drive real results.
It also integrates seamlessly with external tools like Movable Ink, which we use for real-time creative personalization, and with data platforms like Segment or Snowflake. This means we can act on live data, personalize at scale, and build campaigns that are not only timely but contextually relevant — all without relying heavily on engineering support.
Overall, Braze gives us the agility to move fast and the depth to run sophisticated, data-driven lifecycle programs that drive real results.
Easy to Navigate & Learn
What do you like best about the product?
Has all of the information I need in an easy to access format.
What do you dislike about the product?
Can be a learning curve when updated- even when used everyday.
What problems is the product solving and how is that benefiting you?
It helps us navigate customer support situations with ease- letting us check engagement stats + others when needed.
Good for comunication
What do you like best about the product?
Easy to use and set campaigns for the users
What do you dislike about the product?
sometimes is hard to integrate with other tools
What problems is the product solving and how is that benefiting you?
Communications and promotions with the users
It is a tool to carry out campaigns
What do you like best about the product?
I think the UI/UX of the tool is easy.
What do you dislike about the product?
It is a bit difficult to integrate on the Web, at least with ours.
What problems is the product solving and how is that benefiting you?
One of the main problems that Braze presents may be related to the complexity in its initial setup or the need for technical knowledge to fully leverage its potential. Also, in some cases, there may be integration challenges with existing systems or limitations in certain specific functionalities.
This benefits me because it creates opportunities to add value through the optimization, implementation, or improvement of these tools. It also allows for standing out by offering solutions or proposals that enhance efficiency in the use of the platform, which can translate into better results for the team and the company.
This benefits me because it creates opportunities to add value through the optimization, implementation, or improvement of these tools. It also allows for standing out by offering solutions or proposals that enhance efficiency in the use of the platform, which can translate into better results for the team and the company.
An Invaluable Tool
What do you like best about the product?
I use Braze on a daily basis to monitor and document messaging and engagement records. It works well for that!
What do you dislike about the product?
The product can be overwhelming at times.
What problems is the product solving and how is that benefiting you?
Braze allows us to easily contact our customers
My honest opinion of Braze
What do you like best about the product?
I like the ease of use and how we are able to see a summary of messages sent and also get a more in depth view
What do you dislike about the product?
I do wish that we were able to view the contents of the message
What problems is the product solving and how is that benefiting you?
I appreciate the new detailed interface.
Braze is easy to use!
What do you like best about the product?
I like using Braze because it is easy to use. I don't use all the functions that it has to offer, but I'm sure that those features are just as easy and simple to navigate. I mainly use Braze for work, so I'm thankful that Braze makes doing my job easy and quick! I use it multiple times a day to look up users information and backlog emails.
What do you dislike about the product?
I don't like that it doesn't remember my log in info. but i understand that it is for security purposes
What problems is the product solving and how is that benefiting you?
Braze keeps records of emails sent out to our customers so that we can reference them when interacting with customers.
Braze is great!
What do you like best about the product?
Braze is easy to navigate and learn. I had no trouble learning its features and use it daily with work.
What do you dislike about the product?
I feel like some of the integration features could be a little easier to use.
What problems is the product solving and how is that benefiting you?
We use Braze for our customer service features with Nuuly.
Super easy to use and understand!
What do you like best about the product?
It is intuitive and easy to use. I find my self using it every day at work to verify things.
What do you dislike about the product?
I honestly love Braze, but I think it would be cool if the functionality could auto-load into our work systems so we didn't have to log into something else to get the info, that would be cool.
What problems is the product solving and how is that benefiting you?
We are able to see what communications a customer has had from our company which makes it easier to understand their POV
Braze is amazing
What do you like best about the product?
How easy it is to use. I'm not the most tech savvy, however, Braze is super easy to navigate.
What do you dislike about the product?
There's not much I dislike about Braze. Overall, I would say there is nothing I dislike.
What problems is the product solving and how is that benefiting you?
Braze helps me locate codes for customers, along with emails our customers receive.
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