Braze, Inc.
BrazeReviews from AWS customer
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Powerful Customer Engagement Platform with Great Customization
What do you like best about the product?
The best part about Braze is its robust segmentation and personalization capabilities, allowing us to create highly targeted, behavior-based campaigns. The user interface is intuitive, and the real-time data streaming helps optimize campaigns quickly.
What do you dislike about the product?
The learning curve can be steep for new users, especially when dealing with advanced features like Currents or Liquid scripting. Additionally, pricing can become a concern as usage scales.
What problems is the product solving and how is that benefiting you?
Braze is solving the challenge of fragmented, one-size-fits-all customer communication by providing a unified platform for personalized, cross-channel engagement. Before Braze, it was difficult to deliver timely and relevant messaging across touchpoints without heavy technical involvement. Now, we can use real-time behavioral data to trigger targeted messages, guide users through personalized journeys, and optimize campaigns on the fly.
good tool
What do you like best about the product?
very organized and easy to navigate across teams
What do you dislike about the product?
a bit hard to learn at first, tutorials hard
What problems is the product solving and how is that benefiting you?
we need to send emails to 300k users, braze is a great tool that centralizes that
Braze is a great solution to integrate all your tech stack in one place!
What do you like best about the product?
The multiple integrations that offers make it so easy to orchestrate our communications and get valuable insight on our customers behaviours data.
What do you dislike about the product?
Support sometimes lacks to assist effectively.
What problems is the product solving and how is that benefiting you?
Our omnichannel communication is all integrated and streamlined in Braze.
Braze - Customer Engagement Platform - Review
What do you like best about the product?
Braze is a very easy to use platform when it comes to Marketing, based on actual and dynamic segmentation. The platform has many features that make it the Marketer's go to platform for launching customer engagement campaigns. Braze is very easy to use and offers a wide range of self-learning courses, as well as live courses, which help marketers gain detailed knowledge. I am very happy to recommend Braze to anyone who is looking to get their marketing to the next level.
What do you dislike about the product?
Braze certifications are very costly. If the price comes down, then many marketers would love to complete the certification. This is one thing that needs to be checked.
What problems is the product solving and how is that benefiting you?
Braze is solving the real traditional marketing problems. As a Marketer I use to rely only on specific individual platform for Email matketing, paid ads and automation but Braze is next level. Braze has very advanced features which enable Marketers to personalize their messaging and target the audience based on dynamic segmentation as opposed to the static segmentation which I use on SAP Marketing Cloud.
Decent modern tool for CDP
What do you like best about the product?
from a developer point of view it does allow for some degree of flexibility in terms of building custom solutions. its testing tools are also quite user friendly. its mobile channel is also quite feature rich compared to some other competitors
What do you dislike about the product?
i found some aspects of the dashboard ui not very useful. personally not a fan of how strict the data can(not) be viewed/manipulated.
What problems is the product solving and how is that benefiting you?
Being able to provide a full customer engagement journey across channels in real-time.
Fantastic Program
What do you like best about the product?
The multitude of options to truly be able to customize your marketing experience to your customers based on your business needs makes Braze a fantastic platform to work with!
What do you dislike about the product?
Some of the training module videos are still screen recordings of the old UI design. Nothing too drastic from the current, but there are some differences when watching the training versus working in the product.
What problems is the product solving and how is that benefiting you?
Braze helps automate our processes & the use of their canvases allows us to create personalized journeys to better suit our customers.
Amazing tool to craft the best user engagement journeys
What do you like best about the product?
Its real-time, cross-channel orchestration with behavioral segmentation enables you to trigger hyper-personalized messaging (push, email, in-app, SMS) based on live user events that drives higher retention and conversion without engineering support. This is something that empowers PMs and Marketers to have real impact on product metrics without writing a single line of code.
What do you dislike about the product?
The initial setup complexity and governance overhead, especially when multiple teams handle campaigns across several channels. Without a clear taxonomy for tags, events, and naming conventions, the workspace can become chaotic fast.
What problems is the product solving and how is that benefiting you?
Braze helps turn raw user behavior into timely, personalized nudges, maximizing conversion events, reducing churn, and boosting KPIs. I can ship more experiments, learn faster, and drive growth without waiting on dev cycles.
Intuitive, easy and a great team.
What do you like best about the product?
Super easy to use, intuitive user interface with lots of built in templates. Makes for a quick workflow across all touchpoints. Our customer support team has been awesome. The platform really frees up a lot of our workload and allows marketing to operate without much developer support.
What do you dislike about the product?
Some quirks with how canvas steps operate that aren't made super obvious. The overall reporting is lacking. Can't do YOY or MOM comparisons. That being said, the campaign and canvas level stats are great. Definitely some features I wish they had, but there's typically a work around.
What problems is the product solving and how is that benefiting you?
We started using Braze as a replacement for an internally built tool which was riddled in bugs. This has saved us so much time in development costs, saved our brand reputation from not sending in app messages that were untimely or going to the wrong people and we've managed to achieve better retention and conversion rates.
It allows us to centralise data management in one place and then sync to various places
What do you like best about the product?
Syncing audiences to platforms like google ads and meta etc,
What do you dislike about the product?
Sometimes its overcomplicated and not simplified
What problems is the product solving and how is that benefiting you?
Audience sync and remarketing
Perfect tool for your CRM campaigns
What do you like best about the product?
Ease of use is one of the key features of the tool, also monitoring the performance of your campaigns is really easy as well as setting them up.
Uploading your audiences for the CRM campaigns is really easy as well, and takes very little time to set them up
Uploading your audiences for the CRM campaigns is really easy as well, and takes very little time to set them up
What do you dislike about the product?
Sometimes metric appear in your campaigns that should not be possible, and there is no explanation as of why this happens
What problems is the product solving and how is that benefiting you?
Setting different CRM campaigns for our DTC
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