Braze, Inc.
BrazeReviews from AWS customer
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Extremely Robust
What do you like best about the product?
Braze allows me to easily transform my concepts and ideas into robust campaigns.
What do you dislike about the product?
Audience segmentation could be improved, especially when it comes to making it easier to copy specific criteria within the segments.
What problems is the product solving and how is that benefiting you?
We use Braze to design complex, personalized journeys for our users, which has helped us boost engagement.
An extremely satisfied long-time client of Braze
What do you like best about the product?
The platform offers technical ease of use and integrates well within our MarTech ecosystem. Its intuitive user interface makes navigation straightforward, and it supports multi-channel client journey orchestration. Additionally, we benefit from ongoing support and continued growth from the business.
What do you dislike about the product?
One of the main challenges with multi-step Canvas journeys arises when clients are already partway through their journey and we need to make adjustments to the user flow. Making changes in the middle of an ongoing process can be complicated, as it may disrupt the experience for users who are already engaged. This often requires careful planning to ensure that updates are implemented smoothly without causing confusion or interruptions for those currently progressing through the journey.
What problems is the product solving and how is that benefiting you?
Having the ability to deliver robust, contextual, and personalized messaging that utilizes our data and platforms allows us to connect with our banking clients exactly where they are in their journey.
Braze is an incredible tool that helps push our business forward.
What do you like best about the product?
I like the amount of product features that it has. It is a one stop shop for all mobile messaging needs exactly what is needed for our business
What do you dislike about the product?
I would like a unauthenticated customer solution/some sort of identity resolution.
What problems is the product solving and how is that benefiting you?
Braze is solving having multiple tools to achieve a unified client experience. Having all the channels in one allows for better cross channel journies, that wouldn't exist if we have mutiple vendors for multiple channels
Very capable tool for CRM needs
What do you like best about the product?
The canvas and campaign features. I also enjoy utilizing template features, as well as AI.
What do you dislike about the product?
Can sometimes be complicated/finicky. Not everything is intuitive.
What problems is the product solving and how is that benefiting you?
Comms and retention. Braze is a great tool to help get customers in the door and keep them around.
Wonderful customer support team for a complex product
What do you like best about the product?
Integrations, SDKs, Braze documentation, the customer support team is phenomenal and always ready to jump in to help
What do you dislike about the product?
The UX/UI can be quite complex, particularly for those who are new to the platform. At the moment, we depend heavily on external consultants to help us build our understanding, but this approach isn't sustainable in the long run. It would be very helpful to have more video tutorials available for self-service, as well as an onboarding experience that guides users in different roles—such as Product, Marketing, and Engineering—through the Braze interface and its features.
What problems is the product solving and how is that benefiting you?
The In-app Messaging SDK is helping us achieve our goal of building stronger, long-term engagement with customers, especially since we depend so much on an external app like Instacart, where we don't have much control over the frontend user interface. With the in-app messaging feature, we now have greater control over when and how we communicate with our customers.
User-Friendly UI and easy to use
What do you like best about the product?
I like that Braze is fairly easy to learn and has a user-friendly UI. I really value the segmentation feature, allowing us to better understand our customers and target them properly. The drag and drop editors are great for building and QA campaigns quickly, and the analytics tool is another component I find valuable.
What do you dislike about the product?
Sometimes it is slow
What problems is the product solving and how is that benefiting you?
I use Braze to create and manage email, push, and SMS marketing campaigns, organize data, and for analytics and optimization.
Marketers friendly Customer Engagement Platform
What do you like best about the product?
Ease of use by Marketers and IT Data Teams
What do you dislike about the product?
SQL Segments Credits and how they get consumed, I wish it is more clear when we configure and process to keep track of it.
What problems is the product solving and how is that benefiting you?
Ease of use by our Business Marketers and more robust Marketing Activation plaform to increase Loyalty conversions and most importantly drive hyper personalization for customer retention.
Best in class CRM suite
What do you like best about the product?
Braze has the most intuitive interface of any CRM suite I've used in my career. The growing feature set is impressive, the support is excellent, and managing in Braze has substantially elevated our Lifecycle experiences.
What do you dislike about the product?
Braze Segmentation needs quite a bit of work. Having to use CDP tools like Segment or High touch is almost a necessity because some basic segmentation tools that should exist in Braze simply do not. I hope audience creation and segmentation improves over the next year.
What problems is the product solving and how is that benefiting you?
Braze allows us to manage all three of our consumer applications under one roof with sophisticated journey-building and personalization. Most of our instances are now built in automations and triggering canvases.
Empowers cross-channel engagement at scale
What do you like best about the product?
That we can communicate with our customers on multiple channels leveraging data on the profile and also from custom events to create personalised messages
What do you dislike about the product?
Braze reporting could be more intuitive and the SMS part of the platform isn't as advanced as some others in the market
What problems is the product solving and how is that benefiting you?
Braze became a single point of customer engagement for us across both app and web. it allows us to combine data from multiple platforms to create customized customer journeys
I wouldn't work somewhere that didn't use Braze
What do you like best about the product?
It's a very powerful tool that allows you to really leverage data to do smart and personalized messaging.
What do you dislike about the product?
No real complaints. My experience with Braze is pushing the product to the limits, so if I had to nitpick, it would be that using the product in unintended ways can of course be a challenge. :-)
What problems is the product solving and how is that benefiting you?
Braze makes our Lifecycle Marketing Messages possible. We wouldn't be able to do true Lifecycle messaging without it.
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