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Braze, Inc.

Braze

Reviews from AWS customer

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External reviews

1,665 reviews
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External reviews are not included in the AWS star rating for the product.


    Computer Software

A powerful platform with the right integrations

  • September 29, 2025
  • Review provided by G2

What do you like best about the product?
Braze allows us to do the majority of our messaging to users with a reasonably user-friendly interface. It supports a broad range of integrations with our data warehouse and other tools.
What do you dislike about the product?
Analytics and reporting can be limiting if your use case doesn't support integrating with the SDK.
What problems is the product solving and how is that benefiting you?
Braze allows us to segment our users and message them at certain points in their lifecycle, enabling us to increase activation, conversion, and retention.


    Computer Software

Review on Braze

  • September 29, 2025
  • Review provided by G2

What do you like best about the product?
UI is easy to navigate and user friendly
Don't need to have knowledge in coding to create campaigns
Enjoy the canvas vs. campaigns option
Customer support has been nice
What do you dislike about the product?
The dashboards aren't the most convenient or easy to use. It's very limited on the type of dashboards you can create and you constantly have to refresh it. You also have to reach out to support to get customer data which causes delay in troubleshooting issues.
What problems is the product solving and how is that benefiting you?
Ability to reach users at the right time using a set of triggers and personalizing content to specific profiles


    Davin C.

Braze Review

  • September 29, 2025
  • Review provided by G2

What do you like best about the product?
The segment builder and Canvas tool is good
What do you dislike about the product?
I think the business model, specifically around data point consumption discourages integrating data that has yet to be proven as relevant. It would also be nice if csv's could be rolled back
What problems is the product solving and how is that benefiting you?
It's helping with enabling non-engineers to create segments and test/control groups


    Beth S.

Braze is now a strong player for B2B businesses

  • September 29, 2025
  • Review provided by G2

What do you like best about the product?
Braze is staying up to date with the latest technology advances and keeping my team ahead in marketing. We love their personalization and new AI features.
What do you dislike about the product?
Small features can be missed such as not having folders. We also find testing emails can be tricky.
What problems is the product solving and how is that benefiting you?
We are now able to send millions of email to our customer list. We can segment, tag, create and personalize our emails to get better click through rates. We are also seeing a continual increase in revenue generation.


    Regan B.

Product Marketing Manager

  • September 29, 2025
  • Review provided by G2

What do you like best about the product?
Very intuitive without technical experience. When I do run into a technical question, the Braze customer success team has held my hand every step of the way and empowered our team.
What do you dislike about the product?
Scrolling is difficult in canvas and I would like to archive stopped campaigns in the "message prioritization" feature.
What problems is the product solving and how is that benefiting you?
Persistent inbox using content cards so that push messages don't dissappear into the void if a user wants to reference the message later.


    Dacio A.

Braze is dynamic, intuitive and easy to use.

  • September 29, 2025
  • Review provided by G2

What do you like best about the product?
The integrations are always up to date, new partners and codes make Braze new everyday. I like to know it is always updated
What do you dislike about the product?
The segment builder is something I dislike
What problems is the product solving and how is that benefiting you?
Triggered campaigns, SMS verification codes and acquisition. I see our numbers are increasing and Braze is showing results.


    ryan t.

a great customer relationship tool, with some complexity

  • September 29, 2025
  • Review provided by G2

What do you like best about the product?
braze is easy to use and understand on the users side, and you are able to do lots of customization
What do you dislike about the product?
braze can be tough to understand the data points, and using things like events for liquid personalization
What problems is the product solving and how is that benefiting you?
using personalization to get to 1 - 1 communications with customers


    Hammy H.

Amazing Product

  • September 29, 2025
  • Review provided by G2

What do you like best about the product?
Plethora of options to get data in and out of Braze , including CDI, Snowflake share, APIs. Well documented
What do you dislike about the product?
Data management tools. Easier visibility into what attributes and events are not getting used and easier way to manage/delete.
What problems is the product solving and how is that benefiting you?
Being able to send the right communication to the right person at the right time


    Restaurants

Braze Review

  • September 29, 2025
  • Review provided by G2

What do you like best about the product?
Great tool to set up multi-channel campaigns
What do you dislike about the product?
There are some workarounds that make it more difficult to use - sometimes not straightforward
What problems is the product solving and how is that benefiting you?
Personalization and delivering the right message to the right audience at the right time


    rachel c.

Forge on Braze, Forge on

  • September 29, 2025
  • Review provided by G2

What do you like best about the product?
LOve the vision and roadmap capabilities
What do you dislike about the product?
sometimes the pricing model makes it difficult to get buy in on additional features
What problems is the product solving and how is that benefiting you?
integrations, tech solutions and strategy