Braze, Inc.
BrazeReviews from AWS customer
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
1,665 reviews
from
External reviews are not included in the AWS star rating for the product.
Powerful and scalable, great for all stakeholders
What do you like best about the product?
Braze is extremely quick - day-to-day processing is faster than competing platforms and makes for a painless execution work. Very flexible for nuanced use cases thanks to Liquid!
What do you dislike about the product?
Canvas editing/orchestration can be clunky at times - I wish it were more flexible such as allowing asset copy/pasting from one existing canvas to another. Also, reporting can be limited. Its event/success tracking is great but we've had to build asset performance reporting outside of the system due to less flexibility with dashboards etc.
What problems is the product solving and how is that benefiting you?
Shortens testing cycles and makes it easier to prove value than other competing systems. Handles large datasets extremely well.
Braze Review
What do you like best about the product?
Overall is a fairly user-friendly tool. The learning materials are extremely thorough and easy to follow. Braze has great tools to scale and personalize content.
What do you dislike about the product?
Some of the downsides of Braze include the reporting aspects. It is not as clear on how to report out on personalization and customized content.
What problems is the product solving and how is that benefiting you?
Braze helps reach customers at scale and is easy to implement HTML content.
Efficient, easy to track nurture software
What do you like best about the product?
The ability to nurture customers based off of CDP data and triggers, plus tracking conversion and engagment in a meaningful way with stat sig tracking
What do you dislike about the product?
I don't trust the revenue tracking yet and also think that conversions should be able to be edited post launch of a canvas
What problems is the product solving and how is that benefiting you?
Targeting our customers with messaging for products they need at the right time based on trigger and attribute data
A lifecycle marketer's best tool
What do you like best about the product?
Braze has so many tools that help make the most out of lifecycle marketing. The ability to use custom HTML for emails and in-app messages means that we can ghave unlimited creativity, and the support of connected content and liquid variables means that we can personalized to no end.
What do you dislike about the product?
Some of the interfaces on Braze can be a bit clunky -- it can become challenging to navigate canvases or templates. Also, the frequent updates -- while largely really useful -- sometimes sunset small features that I have found super useful (like saving my recent searches in templates or canvases)
What problems is the product solving and how is that benefiting you?
Automating user journeys! Having the ability to automate messages means that we are able to passively market to our users with a lot less lift on the daily.
Smooth Journey
What do you like best about the product?
Very versatile software, with smooth Journey capabilities
What do you dislike about the product?
Transaction date is not a part of Segment builder
What problems is the product solving and how is that benefiting you?
It is very simple to create user journey and personalizations for text and email by liquid
Braze review
What do you like best about the product?
different product features enhancing user engagement, UX and community
What do you dislike about the product?
that it is not a CDP and that Offerfit is an add on and not part of the package
What problems is the product solving and how is that benefiting you?
user engagement, personalization, and future proofing our retention strategy
I'm a product operations specialist who uses Brze regularly
What do you like best about the product?
Easy functionality but also deep dives into Data.
What do you dislike about the product?
Sometimes confusing. Save button not on email editing section. Also an easier way to pull user information and segmentation.
What problems is the product solving and how is that benefiting you?
Has streamlined our email management and made it easier to personalize our member experience.
Love Braze!
What do you like best about the product?
As a marketer the ability to easy build personalized messaging at scale
What do you dislike about the product?
Campaigns vs. Canvas - It's still unclear the value of one over the other
What problems is the product solving and how is that benefiting you?
Building HIPPA compliant personalized messaging to guide our members to make informed health care decisions
First few months positive
What do you like best about the product?
My team migrated easily in a few months. It is a huge program sending billions of emails. I was intimidated at first but Braze's team was very helpful in answering our questions and getting us sending. Deliverability has been better than before. Support has been great.
What do you dislike about the product?
The out-of-box setup was more intimidating than some platforms I'd used. The learning curve is higher than I am used to.
What problems is the product solving and how is that benefiting you?
We decided to create an in-house "decision engine" from a database of about 1,000 email creatives, and Braze was able to sync with this system and allow us to send efficiently to millions of users per day.
Easy to use, and great technical support when needed.
What do you like best about the product?
The canvas and user journey options are unbeatable. Braze makes it easy to meet the user where they're at with the correct personalized messaging. The technical and strategic support from the management team is super helpful and always willing to assist.
What do you dislike about the product?
The only downsides I've encountered are some delays in API triggered messaging as well as some large scale outages that have occurred within the last year or so
What problems is the product solving and how is that benefiting you?
Braze solves the problem of reaching out to potential churn users outside of the app experience. Using push and email to contact these users have allowed our app to continue to grow while meeting our retention goals.
showing 391 - 400