Braze, Inc.
BrazeReviews from AWS customer
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Braze is bringing innovation into healthcare
What do you like best about the product?
Braze is a head of the game in releasing new features, addressing customers' feedback and adopting AI capabilities. The real-time, in-app features are a differentiator in our company's ability to reach our members.
What do you dislike about the product?
Not much to dislike. I'd like to have more admin like abilities, like being able to delete nested attributes and also be able to see sub-properties for events in the user profile but those are tiny things.
What problems is the product solving and how is that benefiting you?
I love how easy it is to integrate with our platform via API calls, webhooks and connected content, because we operate in a regulated space and cannot expose PHI/PII to Braze.
An unbelievable migration
What do you like best about the product?
The implementation was so quick, probably the fastest and most well delivered out of any I've been involved in (3 so far). The simplicity and user-friendly design make it easy for most people to get started, as the setup process is very intuitive and helps speed up onboarding.
What do you dislike about the product?
Link alias from Taxi exports does not populate adding an extra step in email deployment
What problems is the product solving and how is that benefiting you?
Connecting with more customers through the channels where they are most likely to respond, and at the times when they are most engaged.
easy to use
What do you like best about the product?
it's simple to use, easier interface and ux
What do you dislike about the product?
reporting system isn't quite there yet and better with currents back to the original database.
What problems is the product solving and how is that benefiting you?
To move away from single channel to multichannel
A great tool for email marketers of all stages
What do you like best about the product?
The ability to do more things than you realize with their wehbooks and easy setup of APIs
What do you dislike about the product?
Need more ways to filter on segments, esp for events. Would also like a way to better identify multiple customers with the same email address making multiple profiles like as fraud situations
What problems is the product solving and how is that benefiting you?
Better segmentation
Great Tool. Great Support. Great Team.
What do you like best about the product?
This tool is extremely easy to use, and the communication with the team is always open and transparent. New features are released regularly, and updates are clearly communicated to clients. In my experience, it’s the best tool for user testing, learning from your audience, and engaging with your user base.
What do you dislike about the product?
At the moment, I can't think of anything negative to mention.
What problems is the product solving and how is that benefiting you?
Braze simplifies data collection and makes it straightforward to turn insights into actionable steps. Its integration process is user-friendly, offering plenty of opportunities to leverage its features.
Marketing Messaging Platform for All Size Companies
What do you like best about the product?
It's incredibly flexible, so many personalization options, technically very nimble. It can be used simply for standard email, sms, push notifications for smaller companies looking to get more insights into their guest but can easily scale for incredibly large and complex use cases. As a growing company we're able to move all our marketing messaging to Braze and add additional app functionality to ensure our guest are getting the right messages at the right time. This also helps us gather more data on their engagement, what messaging resonates, and how our campaigns are contributing to our overall business KPIs. Implementation was easy compared to other intergrated systems but our team used a Braze suggested consulting team that helped immensely!
What do you dislike about the product?
Because of they have so many function that allow for personalization and customizing messages, it can be a bit overwhelming. It takes dedicated time to sit down and experiment with all the possibilities. It's not a steep learning curve but it's a long path.
What problems is the product solving and how is that benefiting you?
We lacked a deep level or personalization when using our loyalty platform as our messaging platform. We now have better visibility into engagement across all channels and campaign performance.
Product Operations Manager
What do you like best about the product?
Robust functionality, its easy to use and fairly intuitive. The help content and resources.
What do you dislike about the product?
Search. Certain features are called intelligent and I don't know what that means. Begs more questions than answers
What problems is the product solving and how is that benefiting you?
Transactional messaging and performance reporting of campaigns/canvas. All in one platform with a strong support systems from vendor partners.
Braze :)
What do you like best about the product?
Braze is complex but also is relatively easy to get to speed quickly.
What do you dislike about the product?
The search function doesn't work as well as I'd like, it doesn't find what I would expect.
What problems is the product solving and how is that benefiting you?
Braze enables us to reach out users based on very specific events and attributes, which helps us to target for very specific use cases.
Making marketing automation easy
What do you like best about the product?
The UI within Braze is very intuative. Many journeys that a marketer can dream up are easy to create.
What do you dislike about the product?
It would be helpful if customers could be in more than one journey/canvas at a time.
What problems is the product solving and how is that benefiting you?
Braze has helped us to incorporate AI into our customer marketing.
Solid SaaS for LCM
What do you like best about the product?
Canvas drag and drop. Lots of capabilities
What do you dislike about the product?
The search function is rough. Hard to find things sometimes
What problems is the product solving and how is that benefiting you?
Transactional comms
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