Braze, Inc.
BrazeReviews from AWS customer
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Braze is your 1 stop shop for best in class CRM activation!
What do you like best about the product?
Braze has it all and an incredibly robust roadmap to keep it ahead of the curve. It's user friendly and easy to train on.
What do you dislike about the product?
Complex instances, like multiple brands can be challenging to manage.
What problems is the product solving and how is that benefiting you?
Creating robust lifecycle automations and managing one time campaigns via multiple channels.
best CRM for customer engagement
What do you like best about the product?
The platform is highly intuitive and offers an excellent user experience. I love that there is always new features coming out making work so much easier.
What do you dislike about the product?
I can't think of anything off the top of my head right now.
What problems is the product solving and how is that benefiting you?
I am focused on creating customized journey maps that help users engage more effectively with our platform and brand. This approach allows us to better understand user needs and enhance their overall experience.
Intuitive UI However some Features Lacking
What do you like best about the product?
The UI is very intuitive in terms of locating and implementing features. I do not often feel lost or unsure where to go on the platform.
What do you dislike about the product?
The email builder leaves something to be desired when it comes to creating more complicated and advanced builds. I would like to see more ability to customize features such as the dark mode color selection across inboxes, the ability to nest content blocks, and the ability to switch between the drag and drop view of an email build and an editable view of the HTML (which pulls in the underlying HTML of any liquid referenced content blocks that are included). We moved to Braze as a platform in part due to the convince and speed of build that comes with the drag and drop builder, however many of the things we conceptualize and would like to implement require the usage of html, however we have run into currently unsolveable issues with things such as alignment when using HTML blocks within drag and drop builds.
What problems is the product solving and how is that benefiting you?
Braze helped to increase our production speed for our email production team through the drag and drop editor and a more streamlined user interface. It is incredibly easy to use overall, however my team does experience frustration points when the tool is unable to do what we are looking to do with it.
An Enterprise platform with great capabilities.
What do you like best about the product?
Enterprise platform with useful tools for creating action based campaigns. This UI is user friendly and intuitive most times.
What do you dislike about the product?
When using new features or launching a new experience or use case, Braze has room for improvement on technical support. It can be difficult to receive the necessary support in a timely manner after submitting a ticket.
What problems is the product solving and how is that benefiting you?
Scaling personalization, developing action based campaigns.
Recommendation
What do you like best about the product?
Extensive capabilities for multi-channel messaging
What do you dislike about the product?
Requires a steeper learning curve and deep integration of data.
What problems is the product solving and how is that benefiting you?
Helping us reach customers with timely messaging.
highly recommend
What do you like best about the product?
Easy UI and great customer support that is knowledgeable and timely with responses
What do you dislike about the product?
need to pay for an account manager - it should be offered to all clients
What problems is the product solving and how is that benefiting you?
House customer information from various partners
I am a CRM Specialist and I utilize Braze throughout my entire work day.
What do you like best about the product?
I really like how easy and user-friendly the Braze interface is. The online education Braze provides to their users make it simple for them to be able to learn how to effectively use Braze.
What do you dislike about the product?
One thing I dislike about Braze is the frequent changes to the interface.
What problems is the product solving and how is that benefiting you?
Braze helps me be able to effectively reach my audience in numerous amount of ways while being able to personalize each message to each user based on the channel they most use.
The most marketer-friendly targeting tool
What do you like best about the product?
Braze canvas is incredible for journey building and orchestration. The campaign workflow is also very easy to use - even for areas of the business that are not CRM experts.
What do you dislike about the product?
The email template builder could be more user-friendly
What problems is the product solving and how is that benefiting you?
It is the primary tool we use to execute our CRM strategy and customer journey building
Generally happy
What do you like best about the product?
Multi channel journeys, it's easy to use
What do you dislike about the product?
Some functionalities missing on email, for example, 'view email in browser' function. Data point cost (makes putting data in to Braze and therefore using their AI functionalitites hard)
What problems is the product solving and how is that benefiting you?
Multi channel journeys, matching web and emails for example
It does what it's supposed to do!
What do you like best about the product?
I trust braze to do what we tell it to do. Never in my experience with it has it behaved in any way other than what I expected. I find canvases to be flexible and have been able to replace entire other expensive products with clever use of canvases.
What do you dislike about the product?
Braze lacks flexibility with connecting to external sources. Would love for it to kick off jobs on our backend independent of canvases or users. Wish it could consume a "feed" in csv format.
What problems is the product solving and how is that benefiting you?
The biggest problem braze solves for me is automation of our promotion engine. That benefits me by deleting a tonnnnn of manual work day in and day out.
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