Braze, Inc.
BrazeReviews from AWS customer
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Effortless Email Marketing with Powerful AI Assistance
What do you like best about the product?
I use Braze for email marketing and it really helps with reporting. The dashboard and reports are easy to make, and it's super helpful having all the information consolidated into one place. I also find creating designs easier on Braze for email templates. The AI assistant is super handy because if I ever have a question or query, I go to the assistant and the majority of the time it helps me plan and make better decisions. Braze's capabilities work well aligned with user app behavior and better targeting, which is great for my company that has an app. The initial setup was quite easy, and any issues we faced were from our side, not a Braze issue.
What do you dislike about the product?
I’m not a huge fan of the rows when creating an email. It would be helpful to have additional columns and other decision functions such as being able to change the color of a spacer inside a row without changing the background color.
What problems is the product solving and how is that benefiting you?
Braze simplifies reporting with easy dashboards and reports, consolidates information in one place, and makes designing email templates easier.
User-Friendly Interface Empowers All Skill Levels
What do you like best about the product?
I use almost all of Braze's functionality for Global Media's email and app marketing. Braze has an incredibly user-friendly interface, which has helped us onboard a broad range of teams throughout the business to set up and send their own communications. I love how Braze makes complex user journeys easy to build, with tools like '+ Personalisation' for Liquid, Catalogs, Connected Content, and Custom Attributes/Events. Our Account Manager is incredible too; whenever we've needed new functionality, she has always made the addition of these features to our platform very smooth.
What do you dislike about the product?
Nothing that I can think of really!
What problems is the product solving and how is that benefiting you?
Braze's user-friendly interface helps us onboard various teams to manage their comms. It enables granular personalization, offering an exceptional user experience. The intuitive campaign setup is great for beginners, and its tools make complex user journeys easy to build for advanced users.
Easy-to-Use Canvases and Drag-and-Drop Journeys for Personalization and A/B Testing
What do you like best about the product?
Very easy to use, I like canvases and the drag and drop function. Easy to use data to personalise and trigger journeys. Easy to use experiment paths to set up AB tests.
What do you dislike about the product?
There are some obvious functionalities or views missing that are seemingly obvious, small things that cause daily frustrations. I submit them as product improvements but never seem to hear back on those. Eg I wish in send settings we could select different opt in settings for each channel.
Also, more than once we’ve had strange volume drops in important journeys which have gone undetected for weeks or months - I wish there was an automatic alert system in place to flag when this happens. And, our braze technical support team often doesn’t seem able to find answers on why it’s happened.
Also, more than once we’ve had strange volume drops in important journeys which have gone undetected for weeks or months - I wish there was an automatic alert system in place to flag when this happens. And, our braze technical support team often doesn’t seem able to find answers on why it’s happened.
What problems is the product solving and how is that benefiting you?
Using custom events to trigger realtime communications to our customers when they take action on our site such as viewing a destination. Increased revenue and bookings and improved customer experience.
Modern Design with Seamless Data Handling
What do you like best about the product?
I really like Braze's modern design and its ability to let me get creative. The seamless data transfer capability between CDL systems stands out and is a big plus. Using Braze helps resolve the uncertainties marketers face with non-confederated data sources by allowing us to store data in one centralized location for marketers. The initial setup was super easy, which made the transition smooth.
What do you dislike about the product?
I would say although there is documentation in abundance, it’s often quite hard to find documentation through searching. I'm not sure but easy to help find things for things like a datashare and it not come back about setting up unrelated APIs. Enhanced documentation searching.
What problems is the product solving and how is that benefiting you?
Braze resolves marketing inefficiencies, enables effective and fast-paced marketing, and seamlessly integrates non-confederated data sources, centralizing data for marketers.
Intuitive Platform with Great Customer Support
What do you like best about the product?
I find Braze incredibly intuitive and easy to set up journeys. The interface is really user-friendly, and it offers many capabilities to create as sophisticated a system as I need. I appreciate the great customer service, which is bolstered by the events, documentation, and customer success teams. It's also really easy to find documentation to help if I get stuck.
What do you dislike about the product?
Some types of reporting are somewhat limited. And some of the segmentation rules could be more flexible.
What problems is the product solving and how is that benefiting you?
Braze helps my team send personalized email blasts and automate messaging across different channels based on customer behavior. Setting up journeys is intuitive with its user-friendly interface and extensive capabilities.
Effortless Multichannel Campaign Automation
What do you like best about the product?
I like the ease of channel activation in Braze. It's so easy to activate multichannel experiences and do a multichannel journey map.
What do you dislike about the product?
The user experience when you have a long attribute name is frustrating because it cuts off. There should be a hover over option so I can see it.
What problems is the product solving and how is that benefiting you?
I use Braze for campaign selections and automations, simplifying campaign deployment and execution. It makes it easy to activate multichannel experiences and create a multichannel journey map.
Braze Makes Marketing Orchestration Easy and Enjoyable
What do you like best about the product?
I've been using Braze since the app boy days and i've purposely taken on new employment because i know the company uses Braze for their CRM.
Braze makes marketing orchestration really easy, from canvas to the drag and drop email editors, campaigns and journeys can generally enjoyable to set up.
The CSM are also really helpful, assisting with campaign set up and also informing us of new releases or features that would be good for us to use.
Braze makes marketing orchestration really easy, from canvas to the drag and drop email editors, campaigns and journeys can generally enjoyable to set up.
The CSM are also really helpful, assisting with campaign set up and also informing us of new releases or features that would be good for us to use.
What do you dislike about the product?
Some of the additional features come at a cost.
What problems is the product solving and how is that benefiting you?
We're currently going through a phase of getting more and usable data points/attributes to use for personalsation and segmentation, this will allow us to create meaningful and impactful campaigns and journey
Highly Intuitive Tool with AI Capabilities
What do you like best about the product?
I think probably the ease of use. It's just super intuitive. I don't have to rely heavily on other programs since Braze is effective on its own.
What do you dislike about the product?
Nothing of note
What problems is the product solving and how is that benefiting you?
Braze is a powerful tool that helps us manage communications, build campaigns, segment audiences, and create AI-generated content. It's super intuitive and reduces reliance on other programs.
Great Support Team with Constant New Features
What do you like best about the product?
The strong support team and the platform’s ongoing innovation, with new features being rolled out consistently.
What do you dislike about the product?
At times, the UI can feel a bit clunky, especially in the journey builder.
What problems is the product solving and how is that benefiting you?
Braze simplifies personalisation, and the AI assistant helps me streamline workflows and boost productivity.
So Easy to Use, Even for Non-Technical Users
What do you like best about the product?
How easy is to use it when you are not a technical person.
What do you dislike about the product?
I heard is not as flexible, and don't like the quality of landing pages for non technical and non designers
What problems is the product solving and how is that benefiting you?
Support lifecycle strategy, and help our business to be smart and useful when communicating to our customers
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