Braze, Inc.
BrazeReviews from AWS customer
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Automation Made Easy with AI-Powered Support
What do you like best about the product?
There all work can be automated and there is also special AI for support
What do you dislike about the product?
Because the platform is quite complete, the price is quite expensive.
What problems is the product solving and how is that benefiting you?
Get a complete platform that can integrate all CRM Data
Great UX for Managing Multi-Channel Lifecycle Plans in One Place
What do you like best about the product?
I like the overall UX design and its ability to provide multi-channel lifecycle plans in one place.
What do you dislike about the product?
The reporting is very simple and barebones. It would be amazing if there was more visualization of the data.
What problems is the product solving and how is that benefiting you?
Braze is giving us one central place to run all of our lifecycle marketing strategies. It also houses all of our email templates and campaigns.
Powerful CRM with Robust Segmentation, Though Steep Learning Curve
What do you like best about the product?
I use Braze to work at speed without losing control, confident that the logic and segmentation behind each campaign remain reliable. Once campaigns are set up and launched, they work exactly as expected. I'm very likely to recommend Braze for CRM due to its beneficial integrated features.
What do you dislike about the product?
The UI can feel complicated for new users, creating quite a steep learning curve before feeling fully confident in using the platform effectively. The initial setup was difficult from an integration point of view and required a lot of assistance from internal tech teams. It also took a lot of time to understand how things fit together, particularly segmentation logic, customer data, and campaign setup. Clearer onboarding UI would help a lot, using tooltips to explain common actions or settings, and cleaner naming of modules and features would make it easier to use and understand when to use them. Visual cues of how things connect, such as when setting up canvases. I think more AI could be implemented when needing help, especially for things like canvas setups.
What problems is the product solving and how is that benefiting you?
Braze centralizes segmentation, localization, and customer data, simplifying high-volume campaigns across markets. It ensures reliable campaign launches, maintaining control and trust in segmentation. Initial setup was tough but crucial for understanding data integration and campaign setup.
User-Friendly Tool with Innovative AI Features
What do you like best about the product?
I like that Braze is a user-friendly tool with all the necessary features for large businesses. The constant updates and AI resources are extremely valuable, providing quick learning and efficiency gains. Additionally, the available integrations are a positive point.
What do you dislike about the product?
Creation of dashboards could be improved. I would like to have the ability to build executive and detailed views that can be shared or exported in various formats.
What problems is the product solving and how is that benefiting you?
Braze helps in campaign operation, customer segmentation, testing, content creation, insights, and results measurement. It is user-friendly, with features for large businesses, integrations, quick learning, and AI resource effectiveness.
Streamlined Email Management, Needs Better Onboarding
What do you like best about the product?
I like how easy it is to create email templates with Braze, and I find it really convenient to export data that I need to share with my team. This ease of use makes it a lot easier when I need to share the results of campaigns or when I'm making decisions. I'm able to have the information I need easily, which helps me decide on the next steps.
What do you dislike about the product?
The onboarding process could be improved.
What problems is the product solving and how is that benefiting you?
I use Braze to centralize reporting and email customers easily, making communication user-friendly. It's simple to create email templates and export necessary data for sharing with my team.
Outstanding CRM with Powerful Features
What do you like best about the product?
I like that Braze has lots of features which are really beneficial for CRM tasks like retention, upgrades, cross selling, and upselling. I find the Liquid feature and the experimentation tools particularly useful. The initial setup of Braze was very easy too.
What do you dislike about the product?
No major problems
What problems is the product solving and how is that benefiting you?
Braze helps with retention, upgrades, cross selling, and upselling.
Intuitive Platform, Seamless Campaign Execution
What do you like best about the product?
I love how the Braze platform is designed; it's such an easy-to-use interface for campaign execution. It makes it easy to target recipients with the right message at the right time. I like how intuitive it is to use, and it's very easy to know where to go even though I am new at using the tool. The initial setup was very easy.
What do you dislike about the product?
It seems like there is almost TOO many options. It would be good if there were more best practices and documentation.
What problems is the product solving and how is that benefiting you?
Braze makes it easy to target recipients with the right message at the right time, offering an intuitive interface that simplifies campaign execution.
Valuable for Campaign Analysis with Room for Dashboard Improvement
What do you like best about the product?
I really like Braze because it allows me to quickly and easily see performance data at both a macro level, like canvases and campaigns, and a more detailed point of view for individual messages. I like the audience lookup feature when troubleshooting issues specific to certain users, as it helps me find users and assess the communications they've been sent. I also find certain features in the dashboard builder helpful for tracking performance through custom dashboards, although I feel they could be better. The search functionality is a standout as well, being both easy to use and effective, which helps me quickly find canvases and campaigns even when I don't know their exact names or location. I'm a big fan of Braze overall, and it has greatly supported our product marketing efforts.
What do you dislike about the product?
Although the report builder is great for the dashboard feature, it could be much improved. The graphs and charting have never worked effectively for me. And the ability to customize seems very surface level. I'd love to personalize further and go deeper. I also wish there was a feature that we could easily create a test user (with specific profile attributes) to test comms in the live environment. Similarly, a dashboard visually showing all of the comms that a user has received would be helpful.
What problems is the product solving and how is that benefiting you?
Braze lets me see performance data easily for campaigns and individual messages. It helps find users, troubleshoot issues, and track performance with custom dashboards. The search functionality makes finding canvases and campaigns quick when I don't know their exact names.
Intuitive UI, Responsive Support
What do you like best about the product?
I like the UI/UX of the Braze experience and how straightforward the API integration documentation is. The customer service is responsive and helpful. I use the APIs the most to set up email preference managers, which enable us to create a front-end experience to allow users to customize their marketing opt-ins and preferences. The initial setup was pretty straightforward with the API documentation.
What do you dislike about the product?
None that I can think of
What problems is the product solving and how is that benefiting you?
Braze helps with marketing operations, managing email preferences, and customizing user marketing opt-ins easily.
Seamless Cross-Channel Engagement with Real-Time Personalization
What do you like best about the product?
I use Braze primarily for cross-channel customer engagement, and I really appreciate the real-time personalization it offers, which lets us reach out instantly when a customer takes specific actions like viewing a product category or abandoning a cart. The seamless cross-channel orchestration ensures customers get a consistent experience regardless of which device or channel they use. I also find the powerful AI tools very helpful in optimizing our efforts. Braze's strong integrations and good documentation with easy-to-use tools are a big plus. The initial setup was easy and smooth, making the whole process a breeze.
What do you dislike about the product?
New marketers need extensive onboarding, which can be challenging getting started. It's difficult to estimate the cost for scaling programs since Braze doesn’t have public pricing, and as the user count grows, the price varies making it hard to determine costs upfront. Organizing campaigns becomes time-consuming as users grow, especially managing a large number of canvases across multiple regions. Teams without engineering support often need additional help.
What problems is the product solving and how is that benefiting you?
I use Braze for real-time customer data interaction, cross-channel journeys, and personalized content delivery. It automates optimizations and manages complex data efficiently. The real-time personalization and cross-channel orchestration enhance engagement by ensuring relevance and conversion.
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