Braze, Inc.
BrazeReviews from AWS customer
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Ease of Use, Seamless Onboarding, but Needs Enhanced Organization
What do you like best about the product?
I like Braze for its ease of use and advanced features, which don't require advanced technical experience if the database is properly set up. It helps users throughout the whole lifecycle, from account creation to retention to reactivation. Braze's native connectors with main industry tools are great, especially with Snowflake. It's easy to connect through API possibilities, making life simpler as CRM managers and allowing us to focus on what matters most. The onboarding team is amazing and guided us through the setup and IP warming, with most delays being on our side rather than from the Braze team.
What do you dislike about the product?
The tags system should be paired with a folder system. There should be an easier way to find segments and custom attributes from a filtering point of view. There needs to be a better way to select fields and group them under specific umbrellas.
What problems is the product solving and how is that benefiting you?
I use Braze for CRM, managing communication from account creation to reactivation. It's user-friendly with advanced features, integrates with main tools like Snowflake, and eases CRM management, allowing me to focus on key tasks.
Effortless Optimization and Personalization with Braze
What do you like best about the product?
I like that Braze is very simple to use. Anyone can pick it up and start using it, even if they aren't very technical. The Canvas feature is particularly easy to use, allowing me to build out campaigns and journeys effortlessly. It's very flexible, letting me do anything I want, and the AI opportunities are growing quickly. The AI capabilities help in scaling personalization easily and guide me through the system. The integration of data points, such as customer and booking data, is also a big plus, allowing personalized and hyper-personalized engagements with customers. Additionally, Braze's constant innovation, multiple channels, and ease of use for CRM teams make it a great tool.
What do you dislike about the product?
I think maybe a better integration with external data. The cloud data ingestion is good, but if it could be extended to allow selections to be made within Canvas and Canvas filters, like using the data that sits in Snowflake, that would be very helpful.
What problems is the product solving and how is that benefiting you?
Using Braze lets us trigger personalized messages at the right time based on customer events. It integrates various data points for better engagement and allows one-to-one hyper-personalization, enhancing our CRM capabilities.
Braze - Driving personalised, real-time customer engagement
What do you like best about the product?
Simple to use and full of amazing capabilities
What do you dislike about the product?
I honestly don’t have anything negative to say about my experience with Braze.
What problems is the product solving and how is that benefiting you?
Braze helped solve the issue of fragmented, impersonal customer engagement across channels by making our outreach feel more consistent and connected.
Intuitive Design, Simplifies Communication Effortlessly
What do you like best about the product?
I use Braze for emails, app communications, and staying in touch with our community, and it really makes it easy for us to communicate with our members. I like the ease of use, the slick design, and the straightforward setup of campaigns. It's enjoyable to use the tool, which makes the work more enjoyable.
What do you dislike about the product?
The translations feature could be simpler.
What problems is the product solving and how is that benefiting you?
I use Braze for email and app communications, keeping in touch with our community. It makes it easy for us to communicate with our members.
Easy to Use with Unmatched Functionality
What do you like best about the product?
Easy to use and functionality for the platform is next to none.
What do you dislike about the product?
Could be better in terms of how similar competitors operate
What problems is the product solving and how is that benefiting you?
Identifying customers and needs as well as user needs
Comprehensive Campaign Management with Braze
What do you like best about the product?
I like that the user interface of Braze is really easy to learn and helps me become really good at using it. It uses simple language and places features in the right spots, which is great. I also appreciate how it allows me to layer different features and capabilities to build sophisticated and slightly complicated customer journeys. The way it displays a customer journey along with breaking down the segmentation and filters nicely is done well and is unified. I feel that Braze really understands the user journey from end to end.
What do you dislike about the product?
I think they can expand what they do really well. The push story UI feature, for example, is not great as the fields currently overlap and it's quite ugly when you lots of liquid code making it difficult to look at. Also, the Intelligent timing is constrained by the full 2 days window, which isn't ideal. Overall, there are little features that feel kind of neglected; as if they're built once and then the focus moves to the next feature. There's legacy stuff, like intelligent channels, that they could build on more, but the focus seems to be on AI at the moment. Revisiting and refining features from one or two years ago could really make Braze better.
What problems is the product solving and how is that benefiting you?
Braze helps us send marketing campaigns via emails, apps, and push notifications while offering capabilities that other platforms like Salesforce didn't, providing cost savings by consolidating all channels into one.
Responsive Platform with Great UI, Integrations, and Helpful Onboarding
What do you like best about the product?
I like the user interface, range of integrations and availability of data that can be exported from the platform. The system is responsive and the onboarding/account management team has been very helpful.
What do you dislike about the product?
It's overall a strong product. One specific issue I have is with the search functionality of segments. I often struggle to find the segments I need even if I enter the exact name of the segment I'm looking for.
What problems is the product solving and how is that benefiting you?
It allows us to communicate with our customers across multiple channels from one Canvas.
Comprehensive Communication with Ease, But Needs UI Tweaks
What do you like best about the product?
I used all the features of Braze to efficiently send out App Pushes, In-App messages, email, SMS, and WhatsApp. I love having all our comms, results, and overviews in one place. I really like the Canvas Builders and its simplicity, which allows us to have an entire journey in one place. It makes it easy for us to check results, make updates, and make adjustments.
What do you dislike about the product?
I would like more ability to change layout. Have different channels to be colored so I can tell difference between SMS, App and Email.
What problems is the product solving and how is that benefiting you?
I use Braze to centralize our communications, results, and overview in one place. Canvas Builders make it simple to have an entire journey in one spot, easy to check results, make updates, and adjustments.
the platform for the current and future marketer
What do you like best about the product?
Very intuitive and easy to use. Low code and good features and good development
What do you dislike about the product?
Better alerting for canvas set ups. Mission critical campaigns are run via canvas and the alerting is not quite fit for purpose
What problems is the product solving and how is that benefiting you?
Highly automated journeys, Omni channel experiences, testing velocity
Intuitive UI, Fast Campaign Deployment
What do you like best about the product?
I like the simplicity of Braze's UI and how intuitive it is to use. It really speeds up the process of creating canvases and getting campaigns live.
What do you dislike about the product?
Workaround for downstream measurement can be challenging when building complex multi-stage journeys.
What problems is the product solving and how is that benefiting you?
Braze helps me by speeding up the process of creating canvases and getting campaigns live, thanks to its simple and intuitive UI.
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