Braze, Inc.
BrazeReviews from AWS customer
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REST API That Lets Me Pull and Post Data Anywhere—A True Lifesaver
What do you like best about the product?
RestApi lets me pull, get, and post anything from anywhere. It’s really helped a lot whenever I need to pull data from outside sources or send data to another platform. Honestly, it’s been a lifesaver for me.
What do you dislike about the product?
I think they should also include a lead scoring system, as that would be a big help.
What problems is the product solving and how is that benefiting you?
I have been using Braze for the last 3 years, and it has been a wonderful tool for our work across the globe. I’ve used other similar platforms as well, but none of them have the kind of robust infrastructure that Braze offers. It’s easy to get started with, and it scales smoothly as your needs grow.
Powerful Integration, Complex Segmentation
What do you like best about the product?
I like Braze's integration with our app and website, which enhances its functionality for us. I appreciate the ability to send real-time communications based on customer behavior or purchases. It's a powerful engagement platform that automates triggered communications and journeys based on customer behavior.
What do you dislike about the product?
Segmentation and segment extension can be quite complex, and setting it up required solutions architects and technical members of our team to work with Braze.
What problems is the product solving and how is that benefiting you?
Braze automates triggered communications and journeys based on customer behavior, allowing real-time interactions, which is really useful.
Customizable CRM with Room for UX Improvement
What do you like best about the product?
I like the customizable features of Braze and the all-in-one solutions for CRM, from emails to IAMs and push. It helps us create seamless CRM experiences to bring users back to the platform.
What do you dislike about the product?
I think UX could be improved. Some of the settings aren't clear enough on the tool.
What problems is the product solving and how is that benefiting you?
I use Braze to communicate with users. It helps us create seamless CRM experiences, bringing users back to the platform with customizable all-in-one solutions from emails to IAMs and push notifications.
Easy, Intuitive, and Modern Platform
What do you like best about the product?
It is an easy, intuitive, and modern platform. I like this ease.
What do you dislike about the product?
I think we could have greater support when an unexpected error occurs.
What problems is the product solving and how is that benefiting you?
Automation of the rules increases our efficiency among other things
Easy, Real-Time Personalized Messaging at Scale with Braze
What do you like best about the product?
Braze makes it easy to deliver personalised, real‑time customer messaging at scale. It's intuitive Canvas journeys and strong segmentation tools help teams build smarter, more impactful CRM campaigns.
What do you dislike about the product?
Braze can feel complex for new users, especially when managing advanced data setups.
What problems is the product solving and how is that benefiting you?
Braze helps unify customer data and automate personalised journeys, reducing manual campaign work.
Efficient, Intuitive, and Smooth Onboarding Experience
What do you like best about the product?
I love how efficient Braze is for my team and I. It really helps us build canvases and campaigns a lot quicker by using templates and an easy to use UI. I find Braze very easy and smooth for initial setup for clients. I appreciate that everything, like data, SDK integrations, and reporting, is stored on one platform. I also use Canvas a lot, as it helps map out customer journeys.
What do you dislike about the product?
I need more assistance with AI agent models. It's not easy to understand and there aren't enough learning paths.
What problems is the product solving and how is that benefiting you?
I use Braze for reporting, analytics, and building test concepts. It centralizes data, SDK integrations, and reporting. It's efficient for my team, helping us build campaigns quickly with templates and an easy-to-use UI.
Efficient, Flexible, and Easy to Learn
What do you like best about the product?
Braze is a user-friendly platform that delivers the capabilities we need while remaining intuitive. It’s easy to explore new features and quickly get new team members up to speed, which supports efficiency and scalability.
What do you dislike about the product?
I think there are a few potential product updates that could help make Braze more powerful.
What problems is the product solving and how is that benefiting you?
The benefit is greater efficiency, stronger personalization, improved engagement metrics, and the ability to scale our CRM efforts.
Effortless CRM & Customer Communication Solution
What do you like best about the product?
I like Braze for its ease of use and how it supports multi-channel engagement. Its scalability is a huge plus, and it really helps our team optimize quickly. We can use it in a self-service way without needing engineering support, which keeps our communications cohesive. Automating processes with Braze is another thing I enjoy.
What do you dislike about the product?
I would like more AI decisioning and automation so that Braze can run as many functions as possible
What problems is the product solving and how is that benefiting you?
Braze helps streamline CRM, customer communication, and automating in-product events. Its ease of use and multi-channel engagement allow our team to optimize quickly, perform self-service without engineering, and keep communications cohesive.
Easy Comms Setup with Templates, Audience, and Canvas
What do you like best about the product?
easy way of setting up comms (template, audience, and canvas)
What do you dislike about the product?
syncing times with our content tool (not Braze related, internal API)
What problems is the product solving and how is that benefiting you?
sending multi language messages in one step with less effort
Powerful Segmentation, Challenging Onboarding
What do you like best about the product?
I like the segmentation element of Braze. It allows me to get really targeted with the email communication we send out, making sure the right messages get to the right people.
What do you dislike about the product?
It's quite a steep learning curve, so it's quite difficult for people who haven't used Braze before to get up to speed with how it works. There's some elements of the tool that really isn't that intuitive, making it quite difficult to get up to speed with it initially.
What problems is the product solving and how is that benefiting you?
Braze gives me a good view of our audience, allowing for targeted segmentation. This helps us ensure the right messages are sent to the right people, improving our email communication efforts.
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