Braze, Inc.
BrazeReviews from AWS customer
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A versatile engagement platform that is always improving
What do you like best about the product?
Product is constantly improving and our customer success manager is always interested in our feedback, plus letting us know about product roadmap items.
Canvas Flow is an excellent user journey orchestration tool that allows you to build user journey flows as simple or complicated as you need without requiring considerable uplift.
Canvas Flow is an excellent user journey orchestration tool that allows you to build user journey flows as simple or complicated as you need without requiring considerable uplift.
What do you dislike about the product?
The search function is still poor, requiring you to use strict naming conventions. If you don't do this, it is hard to find campaigns, especially if they have similar names. Unfortunately, this problem has existed for years with no improvement
The lack of autosave in Canvas/campaigns - sometimes, you can forget to save changes which can cause you to lose work. It would be good to have the option to have auto-save on or off when working in a canvas.
The segment builder is still missing some much-needed filters. For example, it isn't possible to calculate the unique users that have entered a reoccurring weekly canvas in a given calendar month.
The simplicity of the platform can be a curse at times. Employees with less experience in the platform tend to have a false sense of confidence when building campaigns/canvases. This can lead to errors in builds that affect entries, sends, etc. This is easily be solved by staffing appropriately and putting in solid processes, but something that new users of Braze should be mindful of.
It is cumbersome to move members between canvases. Currently, this is achieved by webhooks, but this needs to change.
The lack of autosave in Canvas/campaigns - sometimes, you can forget to save changes which can cause you to lose work. It would be good to have the option to have auto-save on or off when working in a canvas.
The segment builder is still missing some much-needed filters. For example, it isn't possible to calculate the unique users that have entered a reoccurring weekly canvas in a given calendar month.
The simplicity of the platform can be a curse at times. Employees with less experience in the platform tend to have a false sense of confidence when building campaigns/canvases. This can lead to errors in builds that affect entries, sends, etc. This is easily be solved by staffing appropriately and putting in solid processes, but something that new users of Braze should be mindful of.
It is cumbersome to move members between canvases. Currently, this is achieved by webhooks, but this needs to change.
What problems is the product solving and how is that benefiting you?
Increasing engagement - getting our app users to become more loyal during onboarding and throughout the user's lifecycle.
Better segmenting - enabling us to be more personalized in our communication to users.
Better data - using conversion events to track the success of our campaigns, whereas previously we would look at email or push engagement data.
Better segmenting - enabling us to be more personalized in our communication to users.
Better data - using conversion events to track the success of our campaigns, whereas previously we would look at email or push engagement data.
I would highly recommend Braze as an ESP.
What do you like best about the product?
Braze is intuitive. The steps to setting up and deploying an email are simple and straight forward so that I am able to focus more so on strategy as a marketer and less time (frustratingly) setting up campaigns.
What do you dislike about the product?
Push open data is overstated and misleading under campaign details because it is calculating open rate off of influenced opens (meaning they are counting an open even if someone closes out of it).
What problems is the product solving and how is that benefiting you?
Being able to setup liquid logic has helped our team considerably by helping personalize messaging based on a user's preferences.
Supportive team coupled with strong product
What do you like best about the product?
—Support when needed, the team is always there to assist in building out campaigns and canvases from ideation to implementation. The team is always accessible and responds quickly.
—Ability to build out custom attributes for even more personalization.
—Flexibility to send messaging in various forms to communicate effectively to users
—Online LAB courses are great resources and easily accessible for beginners.
—Ability to build out custom attributes for even more personalization.
—Flexibility to send messaging in various forms to communicate effectively to users
—Online LAB courses are great resources and easily accessible for beginners.
What do you dislike about the product?
I haven’t found something that I have disliked in my current scope since working on Braze and with the Braze team.
What problems is the product solving and how is that benefiting you?
I have been able to gain a better understanding of what our subscribers are interested in reading and coordinating with our internal content team to better serve our readers. I have also been able to successfully prove engagement with our newsletter and other content integrations.
Extremely useful tool with a great support team.
What do you like best about the product?
That you can personalize and launch messages/campaigns in several channels (i.e. push, in-app, email..) . You can have multiple campaigns going on at once and stay organized using available tools. As a newer user to Braze I cannot say enough about how great the team is. Very responsive and helpful! Last but not least, the help section with its tutorial videos & lessons make it so much easier for a new user to get going.
What do you dislike about the product?
I wish it was easier to search for campaigns, delete campaigns (not just archive) and have more reporting options (especially in exporting to other programs like excel)
What problems is the product solving and how is that benefiting you?
It's so much easier to run multiple campaigns at once and in multiple channels. It has also become easier to try various targeting (A/B testing) thanks to the tools.
Braze is Wonderful
What do you like best about the product?
Braze is incredibly versatile and has some of the most dedicated representatives I've ever worked with. They are always willing to help you figure out issues, and connect you with engineers when you need more advanced questions answered.
Moreover, their system is built in such a versatile away that it allows marketers to do virtually whatever they want.
Moreover, their system is built in such a versatile away that it allows marketers to do virtually whatever they want.
What do you dislike about the product?
I wish that the Braze segmentation loaded a bit faster—sometimes it's easier to download a list than it is to preview it.
What problems is the product solving and how is that benefiting you?
Braze is solving so many problems for us that it is hard to pinpoint exactly one thing that is invaluable. Our marketing team would not be able to function without Braze—there would be no product markets without Braze.
Recommendations to others considering the product:
Speak to sales representatives—they are super knowledgable and very helpful.
Braze for Me!
What do you like best about the product?
The continuity of the user journey and how I'm able to connect with a wide variety of clients.
What do you dislike about the product?
Sometimes confusing and tough to figure out
What problems is the product solving and how is that benefiting you?
Getting users to deposit in creative ways.
Friendly and easily accessible service
What do you like best about the product?
Our CSM and client support team.........
What do you dislike about the product?
Reporting can sometimes be iffy.........
What problems is the product solving and how is that benefiting you?
We are able to personalize our emails using custom attributes and other custom fields. The team works closely with us to improve our email and app functionality. They work closely with our other partners to ensure a seamless UX.
Recommendations to others considering the product:
Make sure they have all functionalities you're looking for!
Braze Review
What do you like best about the product?
Braze is incredibly easy and efficient to navigate.
What do you dislike about the product?
I have not experienced anything I dislike about braze at this moment.
What problems is the product solving and how is that benefiting you?
Braze has made it easier to meet the consumer where they are.
Intuitive interface and great support from the team
What do you like best about the product?
- Interface is easy to navigate
- Segments are easy to build/download
- Canvases are easy to set up
- Helpful tool to find information and tailor messages towards our customers with the integration of data from our internal systems
- Segments are easy to build/download
- Canvases are easy to set up
- Helpful tool to find information and tailor messages towards our customers with the integration of data from our internal systems
What do you dislike about the product?
- Have had a few bugs where emails did not deploy correctly/on time
What problems is the product solving and how is that benefiting you?
- Segmentation - more reliable than some of our internal systems
- Reporting - easy to pull reporting and data from our campaigns
- Calendar - great tool for looking at email strategy holistically
- Canvases - minimal glitching for triggered emails as compared to our old system
- Reporting - easy to pull reporting and data from our campaigns
- Calendar - great tool for looking at email strategy holistically
- Canvases - minimal glitching for triggered emails as compared to our old system
Push, Email, In-app, Personalization, Geolocation all in one platform
What do you like best about the product?
The canvas feature allow for a very seamless set up for user journeys and the interface is user friendly. I love that we can intertwine push, in-app and email all within a canvas. This allows us to message our users in the channels they find most valuable.
The support team at Braze has been incredible helpful and useful. The success managers are not only a great source for strategy, but they also have valuable technical skills to help push projects along. This has made getting higher level projects completed much easier when we haven't needed to constantly consult with technical engineers for answers.
Braze is constantly evolving and always wiling to add us to beta testing so we can utilize and understand new tools before available to everyone.
The support team at Braze has been incredible helpful and useful. The success managers are not only a great source for strategy, but they also have valuable technical skills to help push projects along. This has made getting higher level projects completed much easier when we haven't needed to constantly consult with technical engineers for answers.
Braze is constantly evolving and always wiling to add us to beta testing so we can utilize and understand new tools before available to everyone.
What do you dislike about the product?
I wish there was a more comprehensive dashboard that could assess metrics in a little more depth. I would also love to see an analysis on potential passive churn.
What problems is the product solving and how is that benefiting you?
With canvas, it's much easier for us to visualize journey's and assess which messaging could be overlapping within a user flow. Being able to send a subsequent push after a user takes certain actions within a different channel, like email, has been valuable and enhanced the user experience.
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