Braze, Inc.
BrazeReviews from AWS customer
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One of the most caring and best in class marketing tool
What do you like best about the product?
Braze helps us to be closer to our clients in various ways which is essential in a startup. The support team is amazing and helpful and the account managers are truly working towards the same goal as you - they want you to succeed. The various messaging channels and data that Braze provides help us build global messaging and promotional campaigns with ease.
What do you dislike about the product?
Some logic decisions and exceptions in Canvases could be improved.
What problems is the product solving and how is that benefiting you?
We are successfully communicating with every user out there with sophisticated messaging whether it's an active user, an inactive user, a not converted user or just someone browsing - Braze allows us to communicate with them efficiently and easily.
Recommendations to others considering the product:
Braze gives you all the possibilities to be vocal with your users, segment your users, see how your users react and act accordingly. You can automate all of your communications and make even the hardest automations possible with the help of your engineering team. Creating specific reports and measuring conversion events is also really easy. You always have room to improve, test and improvise. If you're running out of ideas don't worry because your account manager is there for you and gives you a lot of new tactics and ideas to further increase your efficiency.
Great cross-channel marketing platform
What do you like best about the product?
- Real-time data capabilities + Segmentation and Personalisation
- Channel variety and customisation level (email, push, in-app / web messages, content cards etc.) + integration with Google / Facebook
- Customer support & client success
- Reliability
- Integrations
- Amazing product roadmap + always coming up with new features
- Some basic AI/ML features (intelligent timing, intelligent channel selection, churn models etc.)
- Channel variety and customisation level (email, push, in-app / web messages, content cards etc.) + integration with Google / Facebook
- Customer support & client success
- Reliability
- Integrations
- Amazing product roadmap + always coming up with new features
- Some basic AI/ML features (intelligent timing, intelligent channel selection, churn models etc.)
What do you dislike about the product?
- In places, it still feels like it's optimised specifically for mobile / apps (particularly on reporting)
- Reporting UI is still not the best in class, but can't be faulted for integrations with other powerful BIs where engagement and business metrics can be put together
- Reporting UI is still not the best in class, but can't be faulted for integrations with other powerful BIs where engagement and business metrics can be put together
What problems is the product solving and how is that benefiting you?
- Unified cross-channel comms - marketing & lifecycle --> right message, to the right customer, through the right channel at the right time.
- Real-time data management
- Real-time data management
Great for sending mobile comms
What do you like best about the product?
Simplicity and capabilities to test and iterate
What do you dislike about the product?
Sometimes y don't find the functions I would like to
What problems is the product solving and how is that benefiting you?
Communicating with subs regularly
Fantastic flexible, multi-channel CRM platform
What do you like best about the product?
- All possible channels, all in one tool
- Sophisticated platform with multiple tools for multivariate testing, intelligent selection etc
- Integrations with multiple partners
- Reporting available via API and Braze Currents
- Sophisticated platform with multiple tools for multivariate testing, intelligent selection etc
- Integrations with multiple partners
- Reporting available via API and Braze Currents
What do you dislike about the product?
Limited support for customized email and in-app templates. One requires technical knowledge to be able to leverage fully the power of the platform.
As with all other platforms, need to get engineering and product support to make the most out of it (reporting, automation etc).
As with all other platforms, need to get engineering and product support to make the most out of it (reporting, automation etc).
What problems is the product solving and how is that benefiting you?
- Saved the CRM team a huge amount of time by automating recurring campaigns
- Enabled us to test multiple channels and messaging to engage our users at best
- Enabled us to test multiple channels and messaging to engage our users at best
Most intuitive CRM platform out there!
What do you like best about the product?
- Segmentation capabilities
- Intuitive reporting & messaging capabilities
- Powerful personalization technologies like liquid, connected content, etc.
- Intuitive reporting & messaging capabilities
- Powerful personalization technologies like liquid, connected content, etc.
What do you dislike about the product?
I- Currently a bit disconnected with how campaigns & canvas work together.
What problems is the product solving and how is that benefiting you?
- More integrated CRM strategy. We have been able to execute a way more robust CRM lifeycle campaigns using Braze.
Great onboarding support
What do you like best about the product?
Braze provided excellent support to Mode to get us up and running on their excellent platform, looking forward to getting all the elements on offer fully operational to delight our customers.
What do you dislike about the product?
I disliked nothing from a Braze perspective. The toolset is fantastic, our implementation could have been better
What problems is the product solving and how is that benefiting you?
Replacing our rather useless existing CRM solution as we move into the next stage of the Mode plan.
Recommendations to others considering the product:
Make sure your internal team or SI is up to the job.
Braze is a professional and an amazing platform
What do you like best about the product?
Braze is a fantastic platform for personalization and segmentation. It's pretty easy to create unique messages using user's data, events, and information to offer a personalized journey.
What do you dislike about the product?
Braze doesn't offer dimension or fact tables. This kind of data storage could improve how we use data to create personalized messages for our users.
What problems is the product solving and how is that benefiting you?
- Segmentations
- Multichannel comunication
- Personalized User's Journey
- Data-Driven Decisions
- Multichannel comunication
- Personalized User's Journey
- Data-Driven Decisions
Superior multi-channel orchestration platform for engaging customers at scale
What do you like best about the product?
It is by far one of the most sophisticated and comprehensive platforms for orchestrating multiple customer engagement channels at scale. Build over an easy orchestration and A/B testing framework, it is a must-have for any organisation with multiple customer touchpoints and CRM channels.
What do you dislike about the product?
There is a definite scalability issue to leverage out-of-the-box solutions on email & in-app templates. These cannot be fully customized without product and engineering support.
What problems is the product solving and how is that benefiting you?
Since customer journeys are not linear, we use Braze as our customer engagement platform to engage customers across channels, such as email, in-app, push & content cards.
Most of our campaigns are testing something - either a subject line, best time to send etc, which enables us to drive a continuous uplift across all our lifecycle programs.
Most of our campaigns are testing something - either a subject line, best time to send etc, which enables us to drive a continuous uplift across all our lifecycle programs.
Recommendations to others considering the product:
It is critical to get early buy-in from engineering and product teams in order to drive the scalability and adoption of Braze.
A robust marketing communication tool
What do you like best about the product?
AI, customizable features, and reporting dashboard
What do you dislike about the product?
Email is lacking in functionality compared to other tools, but it is catching up over time
What problems is the product solving and how is that benefiting you?
Having communication sent from all one platform, both marketing and transactional. A huge benefit is frequency capping so that users are not over-communicated with.
Great Service for Marketing Communication & Reaching our users!
What do you like best about the product?
Braze is a very easy service to integrate with. Also, it's not hard at all to train persons from different company areas (Marketing, BI, etc).
One thing that we value is the evolution on the service documentation and UI. Since we started to use it, their portal really evolved and the documentation got so much better. It's now way easier to find something on their docs.
Also, Braze is always up to date with each platform updates, they are great communicating when a SDK has to be updated in order to be align with new platform constraints (iOS / Android).
Braze's doc are also userfriendly, our engineers don't have issues to understand the changes and to update the SDKs
One thing that we value is the evolution on the service documentation and UI. Since we started to use it, their portal really evolved and the documentation got so much better. It's now way easier to find something on their docs.
Also, Braze is always up to date with each platform updates, they are great communicating when a SDK has to be updated in order to be align with new platform constraints (iOS / Android).
Braze's doc are also userfriendly, our engineers don't have issues to understand the changes and to update the SDKs
What do you dislike about the product?
It was very hard, in the beginning, to integrate with the In App notification feature. The documentation was not helpful and, after a while, we were able to figure out, with the help of Braze's team, that it behaves differently on Google Play Android devices vs Amazon Android devices.
Also, it was hard to find some help from Braze's support in the begin, but this got better after a while. They really improved their support area.
Also, it was hard to find some help from Braze's support in the begin, but this got better after a while. They really improved their support area.
What problems is the product solving and how is that benefiting you?
It made our life easier to create marketing campaigns that we can use to target users on Mobile Devices, E-mail campaigns, our web apps, etc.
The other problem we were able to solve was training Marketing and Data guys into multiple different tools. With Braze's very intuitive UI, we can easily train them and get rid of many other Marketing tools.
The other problem we were able to solve was training Marketing and Data guys into multiple different tools. With Braze's very intuitive UI, we can easily train them and get rid of many other Marketing tools.
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