Braze, Inc.
BrazeReviews from AWS customer
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
1,646 reviews
from
External reviews are not included in the AWS star rating for the product.
Braze: User-Friendly Segmentation That Sparks Creativity
What do you like best about the product?
I like that Braze is very user-friendly and makes it easy to get creative with segmentation.
What do you dislike about the product?
There isn’t anything that stands out that I don’t like about it currently
What problems is the product solving and how is that benefiting you?
It’s solving a lot of targeting issues. I work in the revenue CRM team and if we want our audience to convert the segmentation needs to be as relative as possible.
AI-Driven Excellence with Braze
What do you like best about the product?
I appreciate the AI tools in Braze and how they integrate well into our existing workflows, making it easy to build on what we're already doing. The setup was good, and it effectively does everything our in-house system did, but better.
What do you dislike about the product?
The UI is powerful but it's hard to plan things for our marketing team to utilize because we want to do really complex things. We also need better AI agents and cleaner ways to insert Liquid or connected content calls to eliminate typos or human error.
What problems is the product solving and how is that benefiting you?
Braze does everything our system did but better, with AI tools that integrate into our workflows seamlessly.
Innovative and User-Friendly, But Client-Side Heavy
What do you like best about the product?
I use Braze for all the user communications, audiences, and journeys. I find that it does everything we do already but better. I really appreciate the innovations and ease of use that Braze offers. The AI capabilities and user journeys are particularly impressive, as the journeys help us work with specific user cohorts like newly joined or returning members.
What do you dislike about the product?
I’d say heavy reliance on client side implementation for our use cases
What problems is the product solving and how is that benefiting you?
I use Braze for user comms, audiences, and journeys. It does everything we do already but better. Journeys help us work with specific user cohorts like newly joined or returning members.
Easy-to-Use, Straightforward Interface for Understanding Braze Data Funnels
What do you like best about the product?
Ease of use, straight forward interface. Easy to understand technical blockers impacting braze data funnels externally.
What do you dislike about the product?
Constant small minor updates which seem to impact all the dashboards. Especially heatmaps.
What problems is the product solving and how is that benefiting you?
Customer engagement and helping with retention.
AI-Driven CRM Excellence with Braze
What do you like best about the product?
I really like the AI feature in Braze as it's easy to problem solve. I use Braze for targeting customers at specific life cycle stages with evergreen content that nurtures and prevents churn. Integrating other things with Braze has been easy.
What do you dislike about the product?
I wish Braze had better link management in templates and the option to duplicate a campaign into a template for ease.
What problems is the product solving and how is that benefiting you?
I use Braze for targeting customers at specific life cycle stages and nurturing them to prevent churn. The AI feature makes it easy to problem solve.
Speedy, Simple UI That Leveled Up Our CRM Game
What do you like best about the product?
The UI makes it speedy and simple to use and train new users
The features have meant we have levelled up
Our CRM game
The features have meant we have levelled up
Our CRM game
What do you dislike about the product?
Canvas is hard to navigate when there’s complexity. A simpler view would be great
An easier way to export campaign info and data usage would be good too
An easier way to export campaign info and data usage would be good too
What problems is the product solving and how is that benefiting you?
Solving our ability to personalise at scale
Dynamic CRM Capabilities with Room for Improvement
What do you like best about the product?
I like the way Braze allows me to set up a canvas that stays live and automatically updates the segment or sends based on triggers for campaigns like welcome and birthday. I also appreciate the dynamic content updates in emails, and the ability to input unique UTMs for different segments and update the prize amount. The catalogs, although sometimes slow to update, are useful in these processes. Additionally, the initial setup with Braze was smooth with the help of CACI.
What do you dislike about the product?
Catalog sometimes takes a long time to update (hours).
What problems is the product solving and how is that benefiting you?
I use Braze for CRM, mainly email and push notifications in performance marketing. It helps with effective targeting, re-engagement, and life cycle messaging. I also dynamically update email content and unique UTMs for segments, enhancing our campaign processes.
Easy to Use, with Help Articles That Solve Issues Fast
What do you like best about the product?
The system is very easy to use, self explanatory in most cases. And the help desk articles when you do get stuck almost always unlock me straight away!
What do you dislike about the product?
I think we should be able to see 30 days history of custom attributes and event details on a profile (I know customer.io do this). It would help me understand what historical state profiles have been in previously.
What problems is the product solving and how is that benefiting you?
Helping us to deliver more personalised journeys to our members
A Game-Changer for Automated Campaigns and CRM Efficiency
What do you like best about the product?
I love how Braze has made sending personalized automated campaigns so much easier than before. The interface is very easy to use, and we can build emails using drag-and-drop features and catalogs, which has been a game changer for us in CRM. Our previous manual process for building emails was taking up to 20 hours a week, but now with catalogs, we can do it in just 2 hours, achieving a 90% reduction in time spent.
What do you dislike about the product?
The reporting could be better. I would like to be able to create Power BI style reports for stakeholders. The initial setup had challenges.
What problems is the product solving and how is that benefiting you?
I use Braze to send personalized automated campaigns easily. The drag and drop interface for building emails with catalogs reduced our email creation time from 20 to 2 hours, which is a game changer for our CRM.
User-Friendly CRM with Fast Email Building
What do you like best about the product?
I find Braze really easy to use. Its user-friendly design is definitely a plus for me. I particularly enjoy the drag and drop editor, as it allows me to build emails super fast.
What do you dislike about the product?
I find the AI in Braze lacking. It needs to be faster and output better solutions. The initial setup of Braze is not simple.
What problems is the product solving and how is that benefiting you?
With Braze, I can efficiently manage email, Content Cards, and Push notifications. The drag and drop editor makes it incredibly user-friendly, allowing me to build emails super fast.
showing 121 - 130