Braze, Inc.
BrazeReviews from AWS customer
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Braze is the best!
What do you like best about the product?
Braze is an excellent tool for creating multi-channel user journeys for any stage in the user lifecycle. Additionally it's user friendly, has excellent documentation and isn't difficult to learn like other CRM software. Braze is something my team uses daily
What do you dislike about the product?
Segmentation in Braze is not as powerful as I'd like. This means you need to bring in additional toolings like segment or amplitude.
What problems is the product solving and how is that benefiting you?
Braze is helping us to solve retention and activation problems - this benefits our team because the better our comms are the more engaged our users and the more they want come back.
Allrounder - Tool for Email- & Automation Marketing
What do you like best about the product?
Braze is intuitive and easy to navigate, and its user-friendly design makes working with it especially smooth. It offers a solid range of tools that can be integrated without much hassle, making it a dependable choice. Another great aspect is that users can actively contribute feedback and be involved in improving the platform. Overall, it’s a well-rounded solution—if your product or marketing team is looking for an efficient way to design and manage customer communication, Braze is definitely worth considering.
What do you dislike about the product?
There aren’t many major improvements to suggest—overall, I’d rate Braze very highly—but there are a few smaller areas that could be enhanced. For instance, unlike some other tools, Braze doesn’t automatically save changes to campaigns or canvases. This can lead to extra work if you forget to save manually, especially since the platform logs you out after a few hours, which can result in losing unsaved progress.
Another limitation is that once a campaign is launched, not all elements can be adjusted—even if it hasn’t actually been sent yet. It would also be helpful to have more flexibility in canvas scheduling. Currently, the maximum delay between steps is limited to 31 days, but in some cases, longer intervals are needed.
Lastly, Braze is quite expensive, which can make it difficult for smaller startups to afford and the pricing should be easier to view and adjust.
Another limitation is that once a campaign is launched, not all elements can be adjusted—even if it hasn’t actually been sent yet. It would also be helpful to have more flexibility in canvas scheduling. Currently, the maximum delay between steps is limited to 31 days, but in some cases, longer intervals are needed.
Lastly, Braze is quite expensive, which can make it difficult for smaller startups to afford and the pricing should be easier to view and adjust.
What problems is the product solving and how is that benefiting you?
I don't know if they are working on the things I would like to have changed, but I put in some requests and waiting for them to implement them. Good that they always come up to you when they released a new tool.
intuitive and easy to use
What do you like best about the product?
Freedom to create truly omni channel marketing
What do you dislike about the product?
The support for smaller businesses has always felt like an after thought
What problems is the product solving and how is that benefiting you?
Always improving the features
Great CRM, but with some issues with integrations
What do you like best about the product?
What I enjoy the most is the organized and immediate layout of both the campaigns/messages and the data and reports. Customer support is fast and, in the event of a failure, alerts are imminent.
What do you dislike about the product?
There is not as much variety in the integrations they have with partners as other CRMs have (for example, Hubspot). I would like to have cheaper survey and gamification tools with better accessibility. Also, I need to be able to have a platform within data reporting and not only campaign performance
What problems is the product solving and how is that benefiting you?
Have a platform for creating user life-cycles and communications in mobile applications, as well as having a campaign reporting system that monitors user conversions.
A great tool which is easy to use
What do you like best about the product?
It's really intuitive, easy to use, has alot of good features (especially canvas), and you get alot of support being onboarded onto Braze
What do you dislike about the product?
There are some limitations where you might end up needing a plug in to get the exact capability you want or need
What problems is the product solving and how is that benefiting you?
Being able to execute multichannel, non linear, really targeted customer journeys with ease
Braze is a great company that really cares about its customers
What do you like best about the product?
Great improvements have been made on the product side in the past years, now it's a user friendly tool that makes the work of crm teams easier and more enjoyable
What do you dislike about the product?
As all other tools, to exploit its full potential some tech effort is needed along the way to develop some features and improve some integrations. For teams that have limited support from tech this could be limiting.
What problems is the product solving and how is that benefiting you?
It's easier to build complex journeys thanks to the new canvas flow and the tag system. This allowed us to have more program live that co-exist without overlapping
Braze has quality customer success and a solid technical support team.
What do you like best about the product?
Our account manager is always quick to reply and expand upon examples of ways other companies have taken advantage of their tools. Content cards for example.
What do you dislike about the product?
The lack of customisation allowed within drag and drop blocks is a bit frustrating. A lot of our team had to learn the basics of HTML because of this.
What problems is the product solving and how is that benefiting you?
Real time event based comms!
The best omnichannel platform
What do you like best about the product?
Great variety of channels to reach out to your customers.
What do you dislike about the product?
Haven't found any problems. Customer support is always there if you have any potential issues.
What problems is the product solving and how is that benefiting you?
Braze canvas is the best tool to optimize your mix channel with personalization, allowing to deliver tailor-made messages at the best moment through the most engaged users channel.
best engagement platform
What do you like best about the product?
Powerful and easy to use. perfect for crosschannel approach: email. push in-app messages
What do you dislike about the product?
email editor is poor, and is hard to deal when your users has a +30days natural product usage frequency.
To be able to calculate the uplift in revenue per campaign.,
To be able to calculate the uplift in revenue per campaign.,
What problems is the product solving and how is that benefiting you?
lifecycle realtime marketing
Exploring mutlichannel CRM with Braze
What do you like best about the product?
It is an easy to use platform that allows for a whole range of personalization or not if you are not ready for it. Next to that their customer service is super helpfull, but most of the time I don't need it because their documentation points me in the right direction.
And as advertised the real-time communication works like a charm! You can easy A/B test on all your emails, push messages and more. And Braze allows for full export of all your data for custom analysis.
And as advertised the real-time communication works like a charm! You can easy A/B test on all your emails, push messages and more. And Braze allows for full export of all your data for custom analysis.
What do you dislike about the product?
We mainly use the drag-and-drop editors and they don't allow for the same personalization as when you have an HTML email/element. Furthermore, working with Liquid in Braze can be a bit of trail-and-error as it doesn't give detailed messages.
What problems is the product solving and how is that benefiting you?
How to improve our communication to our customers. Braze allows for such easy A/B testing compared to our previous tool that we improved our message effectiveness by a lot.
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