Braze, Inc.
BrazeReviews from AWS customer
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Clean, Easy-to-Navigate Layout
What do you like best about the product?
I like the layout, it's over overly complex and is easy to navigate
What do you dislike about the product?
I need to learn and take more certifications - so currently couldn't nothing
What problems is the product solving and how is that benefiting you?
I use it to check customers marketing consents if they have sent an enquiry.
Accessible APIs, SQL, and AI That Help Scale Personalisation
What do you like best about the product?
Their data capabilities are very upfront and accessible - they provide access to things like APIs/SQL etc. for marketers that generally would only be touched by more technical people. This gives much more opportunity for us to scale personalisation and customer journeys, especially using their advanced AI features.
What do you dislike about the product?
Because all the technical features are so upfront, it can be complex to understand segments and how to set up certain journeys like abandon cart or just general logic. They also have loads of add ons which can be hard to keep track of.
What problems is the product solving and how is that benefiting you?
Braze is allowing us to connect our in-app behaviours with customer comms and base our audiences on real data in real time.
Automation, Personalisation, and Support That Deliver
What do you like best about the product?
The automation of things, support and personalisation
What do you dislike about the product?
sometimes it can be over complicated and a little hard to navagate
What problems is the product solving and how is that benefiting you?
Braze is solving the challenge of fragmented and impersonal customer communication. Many businesses struggle to coordinate messaging across multiple channels (email, push notifications, SMS, in-app), leading to inconsistent experiences and missed engagement opportunities.
By bringing data, messaging, and automation into one platform, Braze
enables real-time, personalised communication based on user behaviour and preferences. This helps ensure customers receive the right message at the right time, rather than generic or delayed campaigns.
By bringing data, messaging, and automation into one platform, Braze
enables real-time, personalised communication based on user behaviour and preferences. This helps ensure customers receive the right message at the right time, rather than generic or delayed campaigns.
Great features, easy interface and easier to segment
What do you like best about the product?
It is easy to use, the drag and drop templates are much easier to use and the interface is user friendly. I found creating segments has become a lot easier and I think the use of AI is also a game changer too.
What do you dislike about the product?
When you clean up a canvas, it still puts the steps all over the place and often if your doing a larger canvas, makes it more untidy. I also still would love it if liquid could be easier to spot errors. Rather than trying to find a needle in a haystack. An ESP provider should be easy to use, than make your campaign and life harder.
What problems is the product solving and how is that benefiting you?
User update step is a great new tool which is really useful, it has really come in handy with our current loyalty incentive campaigns
Easy to Use and Constantly Evolving
What do you like best about the product?
Braze is easy to use and constantly evolving
What do you dislike about the product?
there isnt really any downsides to braze
What problems is the product solving and how is that benefiting you?
Minimising operational tasks
Easy to Use at Scale with Powerful AI Campaign Tools
What do you like best about the product?
It’s very easy to use and puts everything right at your fingertips. It still performs well at a high scale, even when you’re working with lots of data points. I also like the AI features, such as Braze AI Agent and Decision Making Studio, and how they let you create campaigns through them. Onboarding is straightforward, and getting the practitioner exam really helps.
What do you dislike about the product?
Coming from an energy company, I sometimes find it a bit too simplistic for our very complex organization.
What problems is the product solving and how is that benefiting you?
Our previous platform constantly ran into issues and didn’t perform well at scale, whereas Braze has been much more reliable for us. On top of that, our marketers find it significantly easier to use.
Always-There Help and Support When You Need It
What do you like best about the product?
Always help and support there when you need it
What do you dislike about the product?
Other CRM platforms make dynamic content easier, no context steps needed, just a drop down - send this section of the email to X
What problems is the product solving and how is that benefiting you?
integrated platforms make it easier to deliver loyalty programs
Effortless Campaign Management with Stellar Visual Tools
What do you like best about the product?
I love creating visual complex journeys through the easy canvas tool. I can pull audiences really easily and see how each user interacts with the different steps in the journey. I find the ease of setting up complex journeys with multiple steps, A/B tests, and personalized interaction particularly impressive. Also, the initial setup of Braze was very smooth and much faster than running campaigns on our old CRM.
What do you dislike about the product?
Reporting + data integration
What problems is the product solving and how is that benefiting you?
Braze helps communicate with customers in a timely, personalized manner across multiple channels. I love creating complex journeys easily with the canvas tool and the ease of setting up A/B tests and personalized interactions.
Intuitive Tool with Time-Saving Segmentation
What do you like best about the product?
I think Braze is a very intuitive tool and very user-friendly. I love my ability to create multiple segments that I need, as well as being able to work with reusable content. It saves us time because we're able to create reusable content and leverage it going forward. I feel like Braze is always at the top of releasing new features that genuinely help people and companies' needs.
What do you dislike about the product?
I feel like Braze could have better deliverability features, as inbox monitoring tools are quite important.
What problems is the product solving and how is that benefiting you?
I use Braze for daily marketing automation, communicating with customers via email, SMS, and push notifications.
Versatile CRM Tool with Room for UI Improvement
What do you like best about the product?
I enjoy the Braze operator's capabilities and the overall amount of capabilities it offers as a channel. The multiple channels allow us to enrich traditional communications. The Braze operator is very good for debugging, without having to search forever or open way too many tickets.
What do you dislike about the product?
The Braze Canvas UI feels a bit oldschool and should resemble a workflow or Miro board more closely. The Braze operator loses context every time, which isn't always great. The data point consumption is quite extreme.
What problems is the product solving and how is that benefiting you?
I use Braze for customer journey mapping, behavioral communication, easy segmentation, personalization, and analytics. It also enriches communications across multiple channels.
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