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    Tantiga May K.

Great workflow platform

  • June 25, 2019
  • Review provided by G2

What do you like best about the product?
I really like that Hubspot is able to integrate with other software such as Slack, SaasOptics, and Gmail. The automated sync data between softwares are great and really helpful. I also use Hubspot to track performance and account updates which are very easy to use.
What do you dislike about the product?
The financial update is unavailable to be synced with SaasOptic so you can't automatically track payment history. So you will need to have a separate software to be able to view accounts receivable report.
What problems is the product solving and how is that benefiting you?
Hubspot has been really helpful with the workflow. Starting from news sales, you can get a notification via Slack when new sales is created on Hubspot. Also the task/ticket systems have been really useful. You can create a task and associate it to an account which will show the updated info so you can see the account history with all the details. You can task your team, choose a due date of the task, set a reminder to follow up. Once the task is done, you can see it marked as completed. This process help you find all info in one place.
Recommendations to others considering the product:
It's a very good CRM platform. You can utilize Hubspot starting from the sales process and throughout the contract lifetime.


    Roland S.

HubSpot Marketing Hub for Larger Enterprises

  • June 21, 2019
  • Review provided by G2

What do you like best about the product?
Speed and flexibility. HubSpot has enabled our entire Marketing organization (global) the ability to quickly spin up all the components needed for an effective campaign launch and get it out the door quickly.
What do you dislike about the product?
We have a variety of tools in our overall stack, and while HubSpot is very good at mobilizing data captured on its platform to be visualized outside of it, there is still room to improve. We aim to get a complete view of how Marketing is influencing sales cycles from start to finish and all the engagement points that take place in between down to the campaign and even contact level. It's not perfect, but I've noticed HubSpot has really ramped up their Customer feedback programs as I am now speaking with their Product managers on a regular basis.
What problems is the product solving and how is that benefiting you?
Our GotoMarket strategy is highly segmented (ABM model) with multiple campaigns delivering multiple messaging strategies to targeted accounts across the globe. HubSpot is the heart and lungs of this entire operation, supporting everything we are doing from the top of the funnel to start new conversations down to pre and post deal-closed activities.
Recommendations to others considering the product:
Ensure you have a Marketing operations expert ready to help you implement the tool. HubSpot is only as good as the data and processes you equip it with. This is typically unique to each organization.


    Julieta O.

From zero to hero with HubSpot MKT Enterprise

  • June 21, 2019
  • Review provided by G2

What do you like best about the product?
HubSpot is a very user friendly software for mkt automation, also is great because you are able to have everything in one place, this is a very robust tool yet easy to use.
What do you dislike about the product?
We were not able to bring HubSpot Sales as complement of MKT hub because of policies, they do not sign NDAs, just their mutal NDA and that was an obstacle for us to move on and have a more robust strategy.
What problems is the product solving and how is that benefiting you?
We are able to connect our buyer personas, through content, attract them to our site and be able to measure every mkt effort we are doing, every dollar spent in ads from social media to google. Also getting a better hand off to sales and converting those leads into customers.
Recommendations to others considering the product:
If you are a big company check everything before with your IT team regarding security and integration to certain platforms like Salesforce, also at the implementation process set clearly goal to get everything ready before going live.


    Doug R.

Marketing Hub's Professional Level Ideal For SMBs

  • June 13, 2019
  • Review provided by G2

What do you like best about the product?
Marketing Hub's Professional Level offers a wide variety of tools that allow marketers to bring their email, email automation, social media, live chat, exit overlays, and more under one platform. Tied with their CRM, SMBs can manage leads all the way through the marketing qualification and then sales process.
What do you dislike about the product?
HubSpot's pricing structure is frustratingly expensive for marketers with a lot of contacts - if you don't proactively manage your contact growth, you can get trapped into a higher billing tier and it can be expensive. Trapping customers at a higher tier has been a struggle for our clients who aren't diligent on cleaning their list every month.

Companies also need to be aware of HubSpot's strict annual contracts and the inability to cancel them early. If you're looking to use the tool, I recommend you plan the rollout with your team and get buying on user adoption to ensure you get your money's worth.
What problems is the product solving and how is that benefiting you?
Email automation is the main solution we're using HubSpot for. Their automation's rules engine allows us to automate moving contacts from campaign to campaign and a ton of flexibility in targeting contacts with unique campaigns.
Recommendations to others considering the product:
I believe the full value of HubSpot comes when you can tie Marketing Hub to their Sales CRM product. Having both the marketing team and the sales team on the same tool helps with proving ROI, revenue attribution, and tracking leads through the sales process.


    Management Consulting

Best product on the market, and best support service I've ever experienced.

  • May 28, 2019
  • Review provided by G2

What do you like best about the product?
HubSpot in general is very good, and the marketing software is great to use. But I've found the customer service, be it our dedicated account manager or the 'Help' function to be better than anything I've encountered before. Can't praise highly enough.
What do you dislike about the product?
Some of the more technical CSS issues can be fiddly and temperamental (or at least with my limited knowledge of this sort of thing). Certain changes can have unforeseen impacts on other pages/emails and it's not always clear how to resolve them.
What problems is the product solving and how is that benefiting you?
HubSpot allows us to report end-to-end and keeps all campaign work in one place. It also integrates with other things like LinkedIn to again allow us to report on everything from with HubSpot. It's easy to use and means that dozens of people around the business can produce forms, landing pages and emails, independently.
Recommendations to others considering the product:
Do it! You will not regret it. Compared to the likes of Eloqua and Microsoft Dynamics 365 Marketing, HubSpot is far and away the best. The market leader for a reason.


    Sarah B.

Robust, easy-to-use tool

  • May 22, 2019
  • Review provided by G2

What do you like best about the product?
Everything is connected - you can view your contacts and their activity and track it across multiple campaigns. I use it for social media, blogs, email blasts, landing pages, and automation. I love the tracking, the software support, and the dynamic tools.
What do you dislike about the product?
I don't have any complaints. It's an excellent tool.
What problems is the product solving and how is that benefiting you?
The ability to create landing pages and collect information via a form helps us build our database and enhances our email marketing efforts, etc.


    Nilza P.

User friendly

  • May 21, 2019
  • Review provided by G2

What do you like best about the product?
It is a great tool for automation and organization. For beginners it is easy to use and has everything you need when you become a marketing expert or sales agent.
What do you dislike about the product?
I like to have more options about education in different languages in the university of hubspot.
What problems is the product solving and how is that benefiting you?
The automation of emails, the CRM and workflows are the best part of Hubspot. The easy way to modify landings and workflows. Save money and time
Recommendations to others considering the product:
More educational material in different lenguages


    Ashley I.

Long time user, Hubspot advocate

  • May 20, 2019
  • Review provided by G2

What do you like best about the product?
I like that I can set workflows around all of the content that I create to have a quality, guaranteed nurture system for each contact. And not only does the nurture system run without me having to press a ton of buttons, but it also has the power to make the emails extremely personal with tokens and smart content.
What do you dislike about the product?
The reporting feature feels limited and I would love more account control. Also sequences don't log tasks on an account level.
What problems is the product solving and how is that benefiting you?
I am able to automate my entire nurture system and inbound content process with the Marketing Hub.
Recommendations to others considering the product:
Hire someone who is certified in Hubspot, or willing to get certified, and loves the idea of inbound content marketing.


    Retail

Intuitive to Use

  • May 10, 2019
  • Review provided by G2

What do you like best about the product?
Hubspot makes it really easy to design campaigns and landing pages for your business. I also really love their commitment to education.
What do you dislike about the product?
To truly get the most out of hubspot it helps to use more of their programs which gets pricey very quick.
What problems is the product solving and how is that benefiting you?
Growing leads, capturing information, managing customer data and optimizing our website.


    Computer Software

My boss thinks I'm crazy productive - but it's really just HubSpot

  • April 17, 2019
  • Review provided by G2

What do you like best about the product?
I've been able to automate A LOT of my job and it helps our small team make our company look BIG. The tool is east to use and we are able to spin up new campaigns and nurture campaigns in minutes.
What do you dislike about the product?
I don't like that there is not way to make a field permanent. Ie: we use a field called "lead source" and "lead source details" for the original conversion. Thus get overriden often and I have to create workflows in order to make sure old source details don't get overriden.
What problems is the product solving and how is that benefiting you?
Nurturing large lists of leads, creating beautiful emails, tracking the effectiveness of all of our digital marketing programs.
Recommendations to others considering the product:
Utilize your account manager and support. Pay attention during on-boarding.