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    Casey E.

HubSpot great for all around tracking

  • October 03, 2019
  • Review provided by G2

What do you like best about the product?
The level of sophistication and in-depth tracking that is made possible. Being able to break down and segment users by page, campaign and funnel is important. Hubspot does a nice job with the customization of tracking and how in-depth they go. This is the major importance and benefit to us. Being able to have so much training and resources is another big like of HubSpot. They have some incredible training material and resources that help elevate your game even outside of HubSpot.
What do you dislike about the product?
Sometimes the platform is "too much" for smaller businesses. It at times can be overkill or too expensive for smaller operations. If you are ready HubSpot is a great platform - if you're just getting started there's probably a better solution as you are easing into things unless you have the support that is familiar with HubSpot or relies very heavily on the HS team and their training materials.
What problems is the product solving and how is that benefiting you?
We have solved tracking, lead generation segmentation with Hubspot. The big benefit it has provided us is identifying the customer journeys. Being able to break down and segment users by page, campaign and funnel is important. Hubspot does a nice job with the customization of tracking and how in-depth they go. This is the major importance and benefit to us.
Recommendations to others considering the product:
If you have several paths of conversion and using many different online channels, HubSpot is a great tool if it's in your budget and you have the capacity.


    Leisure, Travel & Tourism

All the bells and Whistles! Just Takes Some Getting Used To!

  • October 03, 2019
  • Review provided by G2

What do you like best about the product?
The scheduling of social media function is great and easy to use.
Also, workflows you can create are a very powerful tool we use when creating campaigns.
What do you dislike about the product?
Would like warnings about certain files not able to be uploaded. For example, GIFs can no longer be published by a 3rd party app/ platform onto Facebook. This caused some issues with scheduling.
What problems is the product solving and how is that benefiting you?
Being able to split support requests and enquiries through the contact form and subsequent workflows.

Saving a lot of manual office time.
Recommendations to others considering the product:
Make sure you make use of all its features. It's an incredibly powerful tool, but you need to make the most of it to justify the cost!

To not, would be like driving a Ferrari in a 5mph carpark forever and a day. No fun and a waste of money.


    Julie N.

Wonderful utility to accomplish your goals

  • October 03, 2019
  • Review provided by G2

What do you like best about the product?
HubSpot keeps track of things that we forget about. It gives us the tools to see if emails, social posts, or landing pages are working without a ton of effort on our part. It automatically sends me email when we have a new lead.
What do you dislike about the product?
I really haven't found anything that I don't dislike.
What problems is the product solving and how is that benefiting you?
It keeps track of automated emails and social post I make. I can also create landing pages for special projects we are doing across multiple platforms. We are also looking to transition from using CRM and only use HubSpot for keeping track of Sales leads.


    Silvia V.

Marketing and sales, finally hand in hand

  • October 03, 2019
  • Review provided by G2

What do you like best about the product?
In our organization, Hubspot has marked a before and after in evaluating and automating marketing actions. Additionally, with the sales and marketing modules, both areas can work more integrated in closing opportunities.
What do you dislike about the product?
Although Hubspot is a relatively intuitive tool, there is a learning curve for certain users, and it takes time to adapt to the interface as it is full of options, possibilities, etc. Perhaps for this reason, the most complex part is contact management, list creation, etc., as well as emailing, since it uses advanced code when you seek to develop functions outside of the templates.
What problems is the product solving and how is that benefiting you?
We are managing to improve the alignment between sales and marketing as well as ensuring that the company has a global and detailed view of the performance of all marketing actions.
Recommendations to others considering the product:
Start first with the Academy tutorials to familiarize yourself with the tool and the inbound methodology is essential, even expand it with in-person training at the workplace led by experienced users of the platform.


    Michael J. L.

Easy to use and Intuitive

  • October 03, 2019
  • Review provided by G2

What do you like best about the product?
Extremely easy to schedule social media posts and has good analytics on social media interaction.
What do you dislike about the product?
That many places still allow dirty data (does not format phone numbers or capitalize country names, etc. As well, simple suggestions like these seem to be ignored for a year or more even if multiple users bring it up.
What problems is the product solving and how is that benefiting you?
In general, it is a pretty standard CRM, great customer service, would recommend. The benefits for us is that it is doing its job for the most part at a much more reasonable price than Salesforce.
Recommendations to others considering the product:
Definitely consider it, but do a genuine trial of it with your data imported into it so you can see if it covers all your bases.


    Consumer Goods

Hubspot helps me create better user experiences and gives my team the recourses we need to succeed.

  • October 03, 2019
  • Review provided by G2

What do you like best about the product?
Hubspot landing page and template builder have been the most helpful tools in creating positive user experiences. The landing pages are customizable and the template builder helps my team save time and helps lighten the workload along with giving analytics that we can learn from to keep improving.
What do you dislike about the product?
The only thing I wish hub-spot offered more in-depth programmer resources for new users to learn and keep improving their skills. For example, how to customize things in Hubble vs css.
What problems is the product solving and how is that benefiting you?
My team has successfully created a useful email client list that help us nurture our customers, and give them additional resources to continue to grow with our company. Our workload has lightened significantly and the analytics that are given help us learn what works best for our market and keep helping us improve.
Recommendations to others considering the product:
Hubspot is a very in-depth useful tool. It might take some work up front to get it going, but once you start using it. It helps you be more productive, learn what your customers want, and helps you grow your business.


    Ali H.

Easy Peasy, Lemon Squeezy. Hubspot's got the fix for nearly everything.

  • October 03, 2019
  • Review provided by G2

What do you like best about the product?
Hubspot is constantly listening to user feedback and improving their systems to work better for real people. I love the social planning and automation tools! We've been able to automate many aspects of our business which has been great.
What do you dislike about the product?
There are features I'd love to see within HS like the ability to post videos to social and easier coding for landing pages. I'm glad that our account rep is always asking what we'd like to do next so he can either point us in the direction of a tool we may have missed, or submit our feedback to the team for consideration of new features.
What problems is the product solving and how is that benefiting you?
We're able to post to social when our audience is most active despite work and personal schedules. We're able to automate the buyer's journey to meet customers where they're at with the most relevant content.
Recommendations to others considering the product:
We don't use Hubspot to log sales (i.e. leads, deals, etc.) so I would recommend making sure HS is compliant and compatible with your current needs before signing up! From a marketing perspective, it's a great way to work smarter for your business.


    Security and Investigations

Hubspot is the most SIMPLE & Advantageous marketing tool!

  • October 03, 2019
  • Review provided by G2

What do you like best about the product?
The ease of scheduling social media content, e-blasts, the design tool is my favorite part so I can create my own drag & drop emails. The import contacts tool is essential to saving time on manually entering hundreds of contacts. SEO Optimization is very simple for beginners and is great for understanding how to implement better keywords on company websites. The cloning tool is very useful when setting reminder emails after an e-blast.
The bulk delete is very useful, as well as the option to create a list of bounced or unsubscribed contacts to be deleted.
What do you dislike about the product?
When editing a set of posts scheduled for social media I have to edit them individually even though they have the same content. I wish Hubspot showed each social media platform impressions, reach, engagement, etc. They do show a lot but not all of the statistics are shown and it makes it harder for reports to be made for upper management to see all of the success numbers.
I see room for improvement with the email creation tool, as the dimensions of pictures for each email service provider can vary drastically. I found myself having to do more research on what size was allowed and through trial and error discovered that a pixel size of 600 was the maximum size that most email service providers received well.
The bulk uploading can also be improved because it denies working files very often.
What problems is the product solving and how is that benefiting you?
Lack of time to individually post content on all social media platforms,and plan to e-blast multiple announcements.
Recommendations to others considering the product:
Try out all the features!


    Marketing and Advertising

HubSpot is a great platform with fully integrated tools that make it easy.

  • October 03, 2019
  • Review provided by G2

What do you like best about the product?
It's really great to have email, social, URLs, files, all in one spot. I also really like the courses.
What do you dislike about the product?
With any social media tool, there are issues with compatibility. I would love for them to incorporate a way to post videos to Instagram, though and tag accounts like we can with Facebook and the others. There are a lot of positive things to consider, like the convenience of having my tracking URLs in the same spot as my social media tools. One thing I would love to see HubSpot do is create a landing page builder that doesn't have to be code, but that can be drag and drop like the email builder.
What problems is the product solving and how is that benefiting you?
We are always trying to find new ways to utilize HubSpot's tools. but it's really great to have the courses on HubSpot. When I first started this job, only one person in the office was HubSpot certified and now we have several (someone from each time like a developer, etc.) and it's really good. I love the courses because it teaches about the tools but more concepts about marketing as well. It's a great feature.
Recommendations to others considering the product:
HubSpot is a great tool but it's important to know there are any gaps in a full-service platform.


    Gaurav G.

Perfect Platform For Marketing

  • October 03, 2019
  • Review provided by G2

What do you like best about the product?
We have been using this for automation, lead assignment & nurturing our lead and its the best tool available.
What do you dislike about the product?
There isnt anything. We loved this platform.
What problems is the product solving and how is that benefiting you?
Lead Management
Lead Assignment
Workflow
Process management
Sales Tracking