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It's hard to imagine life without HubSpot now!
What do you like best about the product?
Easy to create and schedule email content with an intuitive drag and drop editor.
The Marketing automation editor is fantastic and has limitless potential to automate different actions based on set triggers or parameters.
It's simple to create new custom properties for contacts and companies, which you can then use within automated sequences later on.
The landing page editor is also great, especially the functionality that lets you display different content or modules depending on contact list membership.
Form builder is easy to use and has a good feature for dependent fields. It's also great to have a progressive field feature, too.
Reporting tools are brilliant and give us great insights into how our campaigns are tracking across multiple assets and channels.
The HubSpot Academy is really well designed and is great for learning more about the tool/inbound methodology.
The Marketing automation editor is fantastic and has limitless potential to automate different actions based on set triggers or parameters.
It's simple to create new custom properties for contacts and companies, which you can then use within automated sequences later on.
The landing page editor is also great, especially the functionality that lets you display different content or modules depending on contact list membership.
Form builder is easy to use and has a good feature for dependent fields. It's also great to have a progressive field feature, too.
Reporting tools are brilliant and give us great insights into how our campaigns are tracking across multiple assets and channels.
The HubSpot Academy is really well designed and is great for learning more about the tool/inbound methodology.
What do you dislike about the product?
There was a bit of a learning curve initially and it's sometimes difficult to find specific settings/parameters. It's also been difficult at times to enforce standards when using HubSpot across a global team - every user can create/name things in different ways.
What problems is the product solving and how is that benefiting you?
We're able to automate our Marketing efforts while retaining a great level of personalisation. We're spending less time building manual reports and now have the ability to track multiple assets across a single campaign, which is proving to be a really useful tool for analysing effort vs. ROI.
Ultimately, HubSpot has helped us solve many problems that we've had with previous Marketing automation/email tools
Ultimately, HubSpot has helped us solve many problems that we've had with previous Marketing automation/email tools
Recommendations to others considering the product:
Definitely worth moving to HubSpot and it's hard to imagine life without it now. Make sure you keep to a set of common standards for implementation and data entry to avoid issues down the line.
1-Person Startup to 1000+ Employees - Where Hubspot Achieves Massive Success and Critical Failure
What do you like best about the product?
Hands down, the best thing about Hubspot is its user-friendly design, intuitive process builder (workflows), and customization of properties - seriously, this functionality is largely underestimated by managers.
A recent theme I see emerging across the CRM space is that brand-new startups want to get fully setup and running with Salesforce and Marketo. Truthfully, those platforms are expensive and for the pace of operations in the early days, Hubspot is more functional, practical, and useful. You can use this system to build your organization and scale it to $1 million dollars.
Beyond $1 million dollars, it's likely that your business's processes will require some customization and refinement. This is usually the place where Hubspot is often shelved in favour of softwares like Salesforce, Eloqua, Microsoft Dynamics, etc. As it stands, moving to these large platforms is the right move for managers but only when hitting the point of restructuring/refining processes.
However, even then Hubspot still has it's strengths.
A move I often see is that companies adopt Salesforce and use Hubspot as their Marketing Automation solution (again coming back to the initial strengths I mentioned above).
Hubspot has realized how companies are utilizing Salesforce with their platform and has made some excellent additions to their product to accommodate those finer moments where data needs to pass between the 2 systems (beyond a simple integration).
As a currently licensed Salesforce Administrator and part-time CRM consultant, I began my career with Hubspot. Watching the product and team grow over the years has been amazing to watch and experience as a user.
For business owners and entrepreneurs considering a CRM/marketing automation solution, my final recommendation is Hubspot. Move to Salesforce when the time is right.
A recent theme I see emerging across the CRM space is that brand-new startups want to get fully setup and running with Salesforce and Marketo. Truthfully, those platforms are expensive and for the pace of operations in the early days, Hubspot is more functional, practical, and useful. You can use this system to build your organization and scale it to $1 million dollars.
Beyond $1 million dollars, it's likely that your business's processes will require some customization and refinement. This is usually the place where Hubspot is often shelved in favour of softwares like Salesforce, Eloqua, Microsoft Dynamics, etc. As it stands, moving to these large platforms is the right move for managers but only when hitting the point of restructuring/refining processes.
However, even then Hubspot still has it's strengths.
A move I often see is that companies adopt Salesforce and use Hubspot as their Marketing Automation solution (again coming back to the initial strengths I mentioned above).
Hubspot has realized how companies are utilizing Salesforce with their platform and has made some excellent additions to their product to accommodate those finer moments where data needs to pass between the 2 systems (beyond a simple integration).
As a currently licensed Salesforce Administrator and part-time CRM consultant, I began my career with Hubspot. Watching the product and team grow over the years has been amazing to watch and experience as a user.
For business owners and entrepreneurs considering a CRM/marketing automation solution, my final recommendation is Hubspot. Move to Salesforce when the time is right.
What do you dislike about the product?
In short, I dislike 3 things about Hubspot: (1) the trending decrease in hands-on support, (2) the lack of custom objects within the platform, and (3) their terminology/forced fields.
What problems is the product solving and how is that benefiting you?
Revenue and cashflow! Using Hubspot with a few configurations, we can accurately track the complete performance of our sales and marketing departments, ensuring the activities we do are translating to conversion. That's hugely beneficial.
If there is no correlation between campaigns we run and final conversion, we drop or revamp the campaign. If we place a lot of resources on events that don't correlate to conversion, we discontinue those events. Whether it's a campaign focused on brand awareness or lead generation, we can see if it's working.
For sales, our team gains mass amounts of insight on the activities and experience a person is having with our organization. This allows them to craft more personalized messages, making conversations authentic.
If there is no correlation between campaigns we run and final conversion, we drop or revamp the campaign. If we place a lot of resources on events that don't correlate to conversion, we discontinue those events. Whether it's a campaign focused on brand awareness or lead generation, we can see if it's working.
For sales, our team gains mass amounts of insight on the activities and experience a person is having with our organization. This allows them to craft more personalized messages, making conversations authentic.
Recommendations to others considering the product:
From my comments made earlier in this review:
As a currently licensed Salesforce Administrator and part-time CRM consultant, I began my career with Hubspot. Watching the product and team grow over the years has been amazing to watch and experience as a user.
For business owners and entrepreneurs considering a CRM/marketing automation solution, my final recommendation is Hubspot. Move to Salesforce when the time is right.
As a currently licensed Salesforce Administrator and part-time CRM consultant, I began my career with Hubspot. Watching the product and team grow over the years has been amazing to watch and experience as a user.
For business owners and entrepreneurs considering a CRM/marketing automation solution, my final recommendation is Hubspot. Move to Salesforce when the time is right.
Most usable for all socials and data
What do you like best about the product?
Love the simplicity of capturing date from both the sales forms and marketing perspectives, easy to schedule posts for all socials for specific times for a few of our social channels. It is also really good to monitor our clients and applicants data and notes for future referencing throughout the sales dashboard. Love having the ability to look for data and applicants through email, phone number and name for quick searches. Back logging is also really good for sales.
What do you dislike about the product?
Sometimes some accounts do not connect so therefor I am unable to schedule posts for that account for a specific Social, mostly being Instagram. Another thing would be Hubspot sometimes closing down and having to log back in again every now and then. Other than that, most of the problems don't occur as much other than our instagram being a problem because we use all of our socials for audience targeting and brand engagement
What problems is the product solving and how is that benefiting you?
Capturing the different leads through different stages of the process and being able to monitor and follow up until payments are processed and even monitor the payment process as well have really helped work load
Recommendations to others considering the product:
I recommend using Hubspot as it covers all aspects needed whether its sales, socials or analytics
Hubspot - Ideal for small to medium size companies
What do you like best about the product?
The interface is extremely clear as well as the workflow section.
It is easy to both navigate and manipulate the tool.
The ability to create a huge number of reports quickly and to export them makes it extremely valuable for different Team leaders.
The personalization of properties and pipelines make it adaptable to the business needs.
The price is excellent for what the tool propose, not all the users need to have a license, making it excellent for companies starting their CRM but might not have the budget for it.
It is easy to both navigate and manipulate the tool.
The ability to create a huge number of reports quickly and to export them makes it extremely valuable for different Team leaders.
The personalization of properties and pipelines make it adaptable to the business needs.
The price is excellent for what the tool propose, not all the users need to have a license, making it excellent for companies starting their CRM but might not have the budget for it.
What do you dislike about the product?
No Child/parent relationship between properties, making it difficult to create some (very) specific metrics.
If the overall quality of the workflow tool is excellent, we could regret the lack of triggers (no formula needed can be a plus for less technical persons but it also requires more time navigating between boxes). Although The developer hub can make up for it.
The tool is regularly updated, it leads to a improvement but it does take sometimes a bit of time before ideas are actually being implemented.
If the overall quality of the workflow tool is excellent, we could regret the lack of triggers (no formula needed can be a plus for less technical persons but it also requires more time navigating between boxes). Although The developer hub can make up for it.
The tool is regularly updated, it leads to a improvement but it does take sometimes a bit of time before ideas are actually being implemented.
What problems is the product solving and how is that benefiting you?
An overall analysis of our clients/prospects that was difficult to perform without the tool.
Create marketing reports on our email campaigns.
Targeting our communication to the right person much quicker than before.
Create marketing reports on our email campaigns.
Targeting our communication to the right person much quicker than before.
Recommendations to others considering the product:
Evaluate carefully the implementation and integration of the email sent by your team. Try to emphasize training and correct use of the tool. Hubspot is very easy to use, but be careful about security issues and information sharing across users.
They make ads and social scheduling a breeze!
What do you like best about the product?
I love how convenient LinkedIn ads is through HubSpot. It's clean and reduces complexity and works together with LinkedIn like a charm!
What do you dislike about the product?
I wish that you could schedule more than one photo within a post. Whenever I want to do that, I have to schedule outside of HubSpot.
What problems is the product solving and how is that benefiting you?
We are streamlining ads and social media more than ever. We are able to post way more often and grow and track our engagement like never before. I love the analytics we can gather through HubSpot.
Recommendations to others considering the product:
From a basic marketing standpoint, I think HubSpot is absolutely amazing for your company. Everything seems seamless and it boosted productivity and analytics tracking for us.
Easy and effective
What do you like best about the product?
Scheduling social media is really simple and it saves time by allowing you to clone posts.
What do you dislike about the product?
It would be great if Facebook inbox messages could be responded to via Hubspot.
What problems is the product solving and how is that benefiting you?
I really like the tasks you can set yourself and other teams, they are really helpful and an easy way to stay on track with leads. The way you can assign them to colleagues and keep it all in HubSpot rather than needing to email them separately is great because it means you can all see exactly where each customer is up to in their journey.
Recommendations to others considering the product:
Go for it! It's made our working processing so much better.
A brilliant tool, that has centralise a large number of our business systems
What do you like best about the product?
HubSpot has replaced at least 4 previous systems, and has become integral in for the sales, marketing and management teams. It's helping to make our team much more focussed on planning for the year ahead, reducing the stress of planning and implementing across many different platforms as we did in the past.
What do you dislike about the product?
It feels that there are so many limitations placed on the system to encourage users to further upgrade our package. It is also sometime difficult to train new users on the system with many changes always being made.
What problems is the product solving and how is that benefiting you?
- Closed loop reporting on marketing and sales activities
- Providing a single centralised system for sales and marketing to communicate with clients
- Focussing our marketing efforts in driven campaigns. Previously marketing activities felt disjointed
- Providing a single centralised system for sales and marketing to communicate with clients
- Focussing our marketing efforts in driven campaigns. Previously marketing activities felt disjointed
I have been using HubSpot for over 3.5 years and know the tool inside out
What do you like best about the product?
Being able to nurture leads and see the full journey of them and how marketing have helped to influence them. The automation is great and has become so much more powerful recently. The interface is clean and easy to use, and there's been much improvement in the CMS side recently too.
What do you dislike about the product?
It is still quite basic and not flexible on the CRM side compared to tools like Salesforce, i.e. there's no difference in record type, no where to really store a contact that isn't a lead (for example if they are an influencer)
What problems is the product solving and how is that benefiting you?
HubSpot solves marketing problems whereby we need different content for different countries via Smart content. It's made it easy to pass leads into Salesforce and into our partner community once they satisfy certain triggers. It's made it easy to report on performance (marketing or sales) and segment data
Recommendations to others considering the product:
Experiment and take full advantage of their extensive Knowledge Base, Community and their support team.
An amazing all-in-one tool for marketing automation
What do you like best about the product?
This software allows me to manage most aspects of our digital marketing elements in one place including automated emails, landing pages, campaign tracking, social media publishing and reporting, and lead management. As an inbound marketer, the workflow tool makes my life significantly easier. HubSpot is easy to learn and they include a great training library that we have utilized quite a bit. The chatbot tool has given us an extra layer of lead qualification and customer support options.
Another big positive is their support team. They are always quick to answer and provide multiple solutions to every problem I have ever brought to them. Having support that is readily available and eager to solve your issues is a big plus.
Another big positive is their support team. They are always quick to answer and provide multiple solutions to every problem I have ever brought to them. Having support that is readily available and eager to solve your issues is a big plus.
What do you dislike about the product?
There isn't much that I can say I don't like about HubSpot. I wish a few more of our third party applications integrated with the system. We currently use a webinar platform that isn't supported and also had trouble setting up the calendar feature under the Meetings tool for our sales development reps. There are only two calendar options to choose from (Google Calendar and Office 365) and oddly enough, Outlook is not one of them.
What problems is the product solving and how is that benefiting you?
We set out to embrace the idea of inbound marketing and HubSpot has allowed us to achieve this with great results. Ever since adopting HubSpot as our marketing automation platform of choice, we have seen a big influx of organic web traffic and web conversions which has ultimately helped us boost sales.
Getting HubSpot is one of the best decision we have made. We use it constantly.
What do you like best about the product?
It's great for all things marketing. I love forms the most. It is so simple and fast - no need for developers :)
What do you dislike about the product?
CMS is not very user-friendly. I wished it would be use forms in landing pages. Also to design pages easier. I would also wish for more advanced social media publishing tool - I miss people tagging options ...
What problems is the product solving and how is that benefiting you?
The biggest asset is the speed we get with HubSpot - no waiting for developers. And with speed we also save money.
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