Marketing Hub Professional
HubSpotReviews from AWS customer
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The Hubspot software is powerful and capable with few downsides.
What do you like best about the product?
Automation is amazing. It is extremely helpful in building "on-going" "personalized" emailing campaigns that can just run without maintenance from us.
What do you dislike about the product?
Honestly, the price is incredibly difficult to justify.
What problems is the product solving and how is that benefiting you?
Again, automation is a big benefit in solving our problems, especially with retention. By having on-going cultivation campaigns that are just setup to run, that keeps us from needing to manage each case individually. We can focus on big picture campaigns for donation asks, while those auto-campaigns we've set up can run cultivation day and night.
Recommendations to others considering the product:
Hubspot is extremely powerful in performing marketing automation. If you need a solid system that is reliable, Hubspot is the way to go.
Hubspot has been GREAT for our marketing office!
What do you like best about the product?
We have a small marketing department of 2 people so being able to use Hubspot's workflows to automate email campaigns for families in the sales funnel has been a huge time saver. Additionally, we love the social media notifications when people mention us (so we know when to comment or re-tweet/post) as well as the ability to schedule blogs (and the automatic re-posting of blogs to social media). All time savers for small shops!
What do you dislike about the product?
Hubspot is not 100% customizable for every type of business. We are a small independent school for grades 6-12 (approx. 700 students) and some of the sales tools don't work for us because we don't work with "Companies" we work with families. We'd love to be able to group families the way you can group contacts into a company but... it doesn't work that way. Yet. Hubspot does always seem to be updating and improving based on customer requests so... I keep asking!
What problems is the product solving and how is that benefiting you?
The analytics and reports are fantastic for proving the ROI of marketing spending (and our time effort!). And again, the automation of things really helps save time (and eliminate the need for reminders for repeat actions).
Recommendations to others considering the product:
Definitely do the demo. And Hubspot has lots of free levels of service, so it doesn't have to be a huge investment. They also have free "certifications" that show you how to use everything in Hubspot, so the training is quick and painless (and the certifications can be added to your resume).
So many options
What do you like best about the product?
Hubspot allows you to do almost all of our marketing on 1 platform. The amount of things that I can do within Hubspot is amazing. From social to landing pages and emails we are able to keep our content consistent within Hubspot. With Hubspot being such a large company there are so many integrations and templates to choose from. We can make beautiful landing pages and emails from templates that 3rd party vendors have already put the time in to complete. Also Hubspot is constantly upgrading its software so there are constantly new features to try out.
What do you dislike about the product?
With so many features we don't use them all and some don't always work the way we want them to. Social images don't always appear correctly when posting, some templates for emails and landing pages can be difficult to edit and they can make it difficult to create lists based on unsubscribes and bounces. It also would be nice if they had more options with pop-up forms.
What problems is the product solving and how is that benefiting you?
Hubspot helps us keep all of our marketing in one place as opposed to having multiple softwares for different functions. It is very easy to keep comprehensive and up to date contact lists. The landing pages and emails are amazing with so many customizable options. It's also simple to create subscription types and lists for email sends.
Recommendations to others considering the product:
It's a very comprehensive software so we don't always use all of the features. Be sure that your company has the resources to really use Hubspot to its full potential.
Easy& Convenient
What do you like best about the product?
I really enjoy the social tool in Hubspot. It's nice to be able to plan, create, & schedule out social posts on multiple platforms ahead of time. It's a better use of my time vs. logging into each one separately and re-creating the same/similar information multiple times per week
What do you dislike about the product?
There's just a lot I still don't know about. Education offerings is great but sometimes don't know where to allocate my time with so many options.
What problems is the product solving and how is that benefiting you?
Saving A LOT of time. Also better tracking/reporting on both marketing and sales efforts to see what is and isn't working.
Good functional set of tools
What do you like best about the product?
You have all your digital marketing tools integrated in one place.
What do you dislike about the product?
Not a big fan of their customer service.
What problems is the product solving and how is that benefiting you?
It helps me save time when handling many social media accounts and displays analytics in a very straightforward manner.
Overall, HubSpot is the best tool I've ever used. Hands down.
What do you like best about the product?
I think what is most helpful about HubSpot is the large database of blog posts, downloadable content, FAQ, one on one support, etc. that provide both value and a searchable knowledge base to use while designing in HubSpot. HubSpot Academy is also a perk!
I also find the e-mail builder tool to be helpful. Mostly because you can find all of your assets in a shared space and the template builder makes it easy too. I just discovered that there's a drag and drop e-mail builder and it seems like it'll be the next best thing to start using. It simplifies the process of building an e-mail!
Also, blog optimization is a helpful tool. I've been using that to boost our SEO and to start building pillar pages for our content.
I also find the e-mail builder tool to be helpful. Mostly because you can find all of your assets in a shared space and the template builder makes it easy too. I just discovered that there's a drag and drop e-mail builder and it seems like it'll be the next best thing to start using. It simplifies the process of building an e-mail!
Also, blog optimization is a helpful tool. I've been using that to boost our SEO and to start building pillar pages for our content.
What do you dislike about the product?
Some of the editing features don't always work as expected but there is usually a workaround and support is always just a phone call away. I wouldn't want to build my entire site using HubSpot just because some of the features seem to be glitchy.
I also work in between the template's code and the builder so sometimes the code gets jumbled. Most users probably won't delve into their site's CSS.
I also work in between the template's code and the builder so sometimes the code gets jumbled. Most users probably won't delve into their site's CSS.
What problems is the product solving and how is that benefiting you?
I am solving some coding issues and the html/CSS builders are essential and easy to use.
Recommendations to others considering the product:
I say go for it - everything is included. Social, web, landing, e-mail and more. Your marketing team won't need anything else.
Great for small marketing departments
What do you like best about the product?
Powerful integrations, clean reporting, easy to use automation, very customizable, and best in class knowledge base/customer service.
What do you dislike about the product?
High entry cost and too many upsell features. Also - Hubspot's interaction with Joomla seems a little lacking. Functional but not smooth.
What problems is the product solving and how is that benefiting you?
Hubspot is my marketing hub, ties into my website, and I try to run everything through it to capture metrics. Hubspot does email marketing, drip campaigns, lead scoring, social media, blogging, competition analysis, SEO backed landing pages, form captures, marketing attribution - all tied to my CRM.
Great automation capabilities
What do you like best about the product?
HubSpot is constantly improving its automation and integration capabilities. They take into account customer feedback to build improvements. I like that they built it for marketing in mind and the inbound marketing strategy is great.
What do you dislike about the product?
It's hard sometimes to personalize it to our own processes and industry specificities.
What problems is the product solving and how is that benefiting you?
We are automating a lot of processes with HubSpot, from email to deal processing. We are using it to track revenue attribution, lead sources, in general where our incoming revenue comes from. We use the reports and dashboards daily and we have the revenue part of our organization working in it.
Recommendations to others considering the product:
The price is growing with your company. It needs to be set up correctly but after that, it makes a great investment.
Extensive marketing tool
What do you like best about the product?
The email and social media tools in HubSpot are life-savers for running and analyzing campaigns.
What do you dislike about the product?
The blog and landing page builders aren't as customizable as I would like to use the types of content I would like throughout my blog posts and landing pages.
What problems is the product solving and how is that benefiting you?
Closed-loop reporting and synchronizing sales and marketing efforts; email marketing; social media marketing; landing page generation; deal tracking and communication tracking.
Recommendations to others considering the product:
Assess all the disjointed softwares you use and invest in HubSpot to eliminate those and bring everything under one roof. Be sure to assess the important features in each of those softwares though and ask for highly specific demos to make sure you will have the features you need within HubSpot.
HubSpot makes it easy to post to several different social media groups at one time.
What do you like best about the product?
I love how I can post the same thing to multiple sources at one time. I can schedule posts to be different and I can get a lot done in one day by scheduling out a ways
What do you dislike about the product?
I wish there was a better way to edit things using fewer steps without having to do each platform separately.
What problems is the product solving and how is that benefiting you?
We are able to track our progress using HubSpot.
Recommendations to others considering the product:
Support team is extremely helpful and easily accessible. Very helpful and reach out to make sure we have everything we need. Every time I've had a question they have gone out of their way to explain things and make sure I understand before ending the call/text/message.
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