Marketing Hub Professional
HubSpotReviews from AWS customer
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Great and easy to use marketing automation tools
What do you like best about the product?
The way workflows are designed and work is both very powerful and easy to use, which is not a common thing in the field of marketing automation softwares. It's always easy to design complex workflows but harder to maintain them in the long term, which is why I think that having a good workflow design system is key to perform. That's a great aspect about Hubspot workflows, they are simple and easy to read, easy to design, easy to maintain
What do you dislike about the product?
What you don't know when you start using Hubspot marketing hub is that it's not the perfect fit for any kind of business. For example in our case, we don't have very long sales process, we rather have thousands of SMBs signup up at the same time, reconnect later on and maybe pay even later on. That requires good lifecycle management, which I don't think is developed enough on Hubspot. We had to stitch a lot of data to make things work like we wanted to. Ideally we would have liked to not twist the tool
What problems is the product solving and how is that benefiting you?
Having one tool to do the whole job is key to our business. We pilot our traffic acquisition, lead scoring and nurturing, sales process and repeat business all the way through thanks to Hubspot
HubSpot
What do you like best about the product?
HubSpot is a very well designed product with several useful features.
What do you dislike about the product?
Members of their sales team treated us with bias. The HubSpot for Startups program had a 90% off offer for 1 Year policy as per their Terms of Service, however, this 1 Year restriction was not actually enforced.
When we highlighted this and extended our contract with HubSpot for Startups program, their sales team member looked the other way for other companies gaining from their lack of restriction enforcement but were eager to highlight that we no longer can access the 90% discount.
HubSpot reneged on their side of the signed contract for 90% discount, wasting a lot of our precious time.
Formulating policies and then selectively enforcing them is bias.
Lacking empathy for consumer's time is bias.
Reneging on signed contracts selectively is bias.
When we highlighted this and extended our contract with HubSpot for Startups program, their sales team member looked the other way for other companies gaining from their lack of restriction enforcement but were eager to highlight that we no longer can access the 90% discount.
HubSpot reneged on their side of the signed contract for 90% discount, wasting a lot of our precious time.
Formulating policies and then selectively enforcing them is bias.
Lacking empathy for consumer's time is bias.
Reneging on signed contracts selectively is bias.
What problems is the product solving and how is that benefiting you?
Marketing
easiest CRM ever.
What do you like best about the product?
it's easy to use and follow along coming from Salesforce. hubspot is a more user friendly from my experience and we use a lot of the tools that Hubspot has to offer. I also loved the HubSpot academy and all the certifications you can use. This gave me a lot of confidence to succeed in marketing along with using the platform.
What do you dislike about the product?
i think that blogging and social media is difficult to use
What problems is the product solving and how is that benefiting you?
we use it for automation and do newsletters through it. We solve our problems for that. We also use it to create certain reports and track our sales performance through our dashboard.
HubSpot fuels ABM
What do you like best about the product?
HubSpot brings sales and marketing together in a meaningful and productive way. I like that all of our efforts are in one place, and that information is easily accessible.
What do you dislike about the product?
In a perfect world, HubSpot would integrate more closely with Google Analytics and keyword research tools to create a marketing "one stop shop."
What problems is the product solving and how is that benefiting you?
Blogging, ABM, sales and marketing crossover. It's infinitely better that WordPress. Additionally, HubSpot actively engages and prompts the sales team to interact with customers.
Recommendations to others considering the product:
HubSpot is an effective tool perfect for ABM teams. Get it!
Easy to use tool
What do you like best about the product?
The best part about HubSpot for Marketing is the ease of use. I do not have a background in Design, but I am still able to create beautiful emails and blog posts that look extremely professional. We get compliments all the time about how great our emails look. I also like the ability to easily manage our contact lists, connected from Salesforce, so we are ensuring our emails go to the right targets.
What do you dislike about the product?
I wish HubSpot had better metrics tools. I find I have to go to multiple places to find all of the metrics I am looking for and I am never 100% confident I found the most accurate result. I would also like more templates or examples of how to properly use workflows.
However, as a trade assocation, I feel like some of the tools do not align with the way our business runs and we are still navigating how to best use some of the options available to us.
However, as a trade assocation, I feel like some of the tools do not align with the way our business runs and we are still navigating how to best use some of the options available to us.
What problems is the product solving and how is that benefiting you?
HubSpot allows us to automate many of our processes. We are just beginning to see the benefits of Workflows and how we can plan how a member goes through a series of events. I also like the campaigns feature, which allows us to see how all of our efforts are working together for a particular topic.
Recommendations to others considering the product:
Consider what your end goal is. Do you want an easy to use platform with professional design? Then this is the tool for you! If you are looking for minimal metric features that give you a basic overivew of how your marketing efforts are doing, then this is also a great tool! The key to using HubSpot to the fullest is taking advantage of the customer support team and the articles they publish with recommendations and resources for using the tools.
HubSpot review
What do you like best about the product?
HubSpot is an easy application to get started using. I like that you can start creating pages and email and organizing your contacts with little ramp up.
What do you dislike about the product?
The CRM is not friendly to tracking offline events. This is very frustrating. It is nearly impossible to accurately report the sources of contacts entered manually by a salesperson, imported from a sheet, or synced from a third-party app like a webinar or live event registration. I also think that the lack of being able to report on Forms data in aggregate is truly terrible. I spend hours manually assembling team and board reports each week because I can't get aggregated data across forms, or even create a report on forms at all. This seems like a bizarre misstep since forms are one of the key parts of the inbound method.
What problems is the product solving and how is that benefiting you?
I've been able to move skilled web development labor to less technical team members because the app is easy to use from a marketing perspective.
Recommendations to others considering the product:
I think it is very useful for smaller businesses, businesses that can generate all or most of their leads online, and businesses with a straightforward B2B sales process. I have now used HubSpot with two companies that have a complicated sales structure and Hubspot's architecture is clearly not up for it.
Must-have for all marketeers!
What do you like best about the product?
Marketing Hub has become a must-have to me. Creating landing pages, emailing and segmenting among users is super easy and makes my everyday work way easier.
What do you dislike about the product?
I think that Design Manager isn't very user-friendly at first- An onboarding video or product tour could help a lot!
What problems is the product solving and how is that benefiting you?
Alignment between Marketing, Sales and Customer Succcess.
Recommendations to others considering the product:
Hubspot makes my everyday work so much easier, go for it!
The best marketing automation platform I've used
What do you like best about the product?
V good workflows and reports dashboards.
What do you dislike about the product?
Less useful for customer success issues.
What problems is the product solving and how is that benefiting you?
HubSpot has helped us to consolidate all of our commercial data in one place. We have been able to create highly effective forms, workflows and nurture campaigns to take our users on a journey. Training other teams to use reports and dashboards has had a huge impact on the flow of information in the business, and has highlighted many problem areas and successes for us to highlight.
Recommendations to others considering the product:
I have never found a CRM that is able to fully cover the needs of a marketplace business. However, HubSpot offers enough flexibility to be able to mould the CRM to cover 90% of the needs of our marketplace.
Easy, versatile and continually developing
What do you like best about the product?
I had to start using HubSpot with little to no traning and therefore it was extremely helpful that the interface is easy to understand and navigate. You can easily start by using some of the simpler functions and slowly graduate to use the more complex design manager or HubDB. The learning centre is also critical to my usage of HubSpot as I can always deepen my knowledge of the platform without taking hours and hours of expensive courses. The "help" section is also quite useful as the HubSpot team provides thorough support.
What do you dislike about the product?
The Excel integration only works for very simple Excel documents. A more complex integration of Excel would be particularly helpful for our business. From a purely marketing perspective it would be nice to have an events section for trade shows, fairs and similar events.
What problems is the product solving and how is that benefiting you?
The automation tools are critical to minimize the time we spend on simpler tasks so we can focus more on more complex selling tactics. We are also working to use the tickets tool to improve our service level. HubSpot is really quite nice for sales and marketing alignment and from a purely marketing perspective it makes it quite easy to support the sales team in a variety of ways.
Recommendations to others considering the product:
It is very easy to use and to get familiar with so the day to day operation will not take long to learn.
The Secret Sauce behind a Company's productivity
What do you like best about the product?
The ability to integrate with everything. Hubspot is a versatile tool that helps a company to handle and improve productivity
What do you dislike about the product?
The properties option is a bit complicated to get hands on for a beginner. Also I wish it could have features like finding contacts of a company through search.
What problems is the product solving and how is that benefiting you?
Marketing Automation and Unified Analytics. Being into Marketing Hubspot saved a lot of my time in automating several marketing tasks
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