Marketing Hub Professional
HubSpotReviews from AWS customer
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Hubspot Review
What do you like best about the product?
Social media management tools! Easy to use & insightful.
What do you dislike about the product?
At the moment, users are not able to tag personal LinkedIn pages through their content planning tool.
What problems is the product solving and how is that benefiting you?
Seeing what kind of social media content is resonating with our audience through the analytics platform and being able to take learnings and insights to continuously improve our social media efforts.
HubSpot is the ultimate marketing tool!
What do you like best about the product?
Among other tools I use the email integration most often. my favorite part about HubSpot is the email tool. My company uses clickfunnels as our landing pages for our events so it is awesome being able to integrate the two together, so when someone purchases a product they are automatically added to a specific list I created in HubSpot. I can then turn around and send emails specifically tailored to segments and lists I choose with a few simple clicks. Workflows are also very convenient to be able to set up trigger actions when someone is assed or removed from a list.
What do you dislike about the product?
I really don't have any major complaints with HubSpot but one thing I have had difficulty with is when you have a workflow with an error, HubSpot doesn't tell you what the error in your workflow is. My workflows all function correctly but I have a tab of "Workflows with errors" that has many workflows but I am unsure why they have errors, especially when they are executing the task I assigned them.
What problems is the product solving and how is that benefiting you?
HubSpot is my all in one tool to manage contacts, set up workflows, create and send emails, and text customers. All of these actions I am able to accomplish quickly and efficiently. I can send multiple target segments an email that is tailored specifically to them quickly and seamlessly.
Recommendations to others considering the product:
I would definitely recommend HubSpot to other businesses who are looking to manage all of their marketing efforts in one central location. Being able to send emails, texts, manage social media and web all in on place is so convenient and gives me back time in my day to focus my other efforts on strategy rather than accomplishing tasks.
Simple & Easy-to-use
What do you like best about the product?
Hubspot Marketing Hub is simple yet effective. You can put together ads, emails, & social posts within minutes. Canva integration is a game-changer by allowing you to create stunning graphics within minutes.
What do you dislike about the product?
There's nothing that I dislike about the HubSpot Marketing Hub but I would add AI-powered suggestions as well as a full range calendar that allows you to put all of your marketing media into for ease of posting & strategy. This would be an upgrade to what is currently present on the Marketing Hub.
What problems is the product solving and how is that benefiting you?
The problem we are solving is campaign-based marketing. We put together campaigns for specific buyer personas. The data that we get in return helps us shape follow-ups, conversions into customers, and general insights to where our leads are being generated from.
Recommendations to others considering the product:
Implement Ai-based suggestions and content creation.
Great tool for marketing automation. Many options and easy to use.
What do you like best about the product?
Social media tool, mailing, workflows. Also campaings is easy so you can find all related content. The hubspot academy works great so it's easy to learn more.
What do you dislike about the product?
We have to integrate our own data with HubSpot to keep our contacts updated. But that's up to us, not HubSpot ;)
What problems is the product solving and how is that benefiting you?
Plan ahead with scheduled emails, social posts etc. And have everything in one place.
Hubspot enables you to focus on the important stuff and takes the boring ones off your shoulders. ;)
What do you like best about the product?
I like how everything is interconnected - you open a new campaign, segment your contacts to different personas, write the emails, make advertising campaigns and then design a funnel to connect it all in your workflows. When everything is published, it's so easy to see what works and what not, so that you can make necessary adjustments and invest your time and money better.
What do you dislike about the product?
Sometimes, contacts are captured that you don't really have any real value of them, but on the other hand that's necessary to later see the full path the customer has taken.
What problems is the product solving and how is that benefiting you?
The main benefit is easy funnel designing and it solves the problem of having many different tools. The analytics can be really frustrating when things are not in the same place.
Recommendations to others considering the product:
Hubspot is a pricey tool, but if used comprehensively, the investment will pay off and make your life easier.
Easy to use
What do you like best about the product?
Hubspot Marketing Hub is very intuitive and super easy to use. It also gives you some valuable information about your contents, especially email marketing.
What do you dislike about the product?
Social media reports doesn't provide much information about this strategy. It also takes some time to sincronize data in social media and ads tools.
What problems is the product solving and how is that benefiting you?
Itʽs easy to maintain an email marketing strategy with Hubspot Marketing Hub. Itʽs also very easy to schedule social media posts in it.
All in one
What do you like best about the product?
I love the various ways to report on successes, whether it's a single email, a campaign, a workflow, or a CTA multivariate test.
What do you dislike about the product?
I wish there was more flexibility in workflow logic. A lot of the things I need to build for my team require laborious workarounds or force our SDR/AE teams to change their workflows to accommodate.
What problems is the product solving and how is that benefiting you?
Making marketing data easily accessible to the SDR/AE team has helped a ton in letting them know where leads are coming from and how they're engaging with our brand before outreach begins.
HubSpot Marketing Hub
What do you like best about the product?
User-friendliness, intuitiveness, and basically any question you have can be easily answered by searching HubSpot Academy.
What do you dislike about the product?
Can be buggy at times like any software can.
What problems is the product solving and how is that benefiting you?
Marketing automation and campaign tracking, as well as building landing pages and emails. Makes doing all of these things a breeze and ties each part of the process together seamlessly.
All-in-one marketing tool!
What do you like best about the product?
It is an all-in-one marketing platform that offers the requirements a business would need for marketing. You can generate campaigns, track them, add additional analytics, call actions for buttons and much more. I believe it also centralizes the aspects of marketing as to not be dependent on other marketing software or tools. The tools along with the reporting in means of GUI is really good and easy to understand by any user within the team. The knowledge base for the marketing hub is also really useful and could be relied on along with HubSpot's support.
What do you dislike about the product?
Limitation of the marketing tools available in comparison to competitors. There are some limitations on the analytical tools within the platform and I believe this can be embedded on the Marketing Hub. I believe if there are more functions within the platform, this will enable more users to use the tool which will be beneficial for various organizations. The integration of third party applications with the platforms is not the most optimal and hence might require lots of integrations for reporting which might not be very precise.
What problems is the product solving and how is that benefiting you?
Communication with clients, leads and marketing campaigns. All teams are able to use one tool in order for us to reach the objectives and meet the requirements when it comes to marketing campaigns and so on.
Recommendations to others considering the product:
It is a one stop tool that you can rely on in order to achieve your organization goals.
Powerful if you are willing to dig in
What do you like best about the product?
I like that Hubspot has a thriving developer community and that it has driven me to learn basic development to fully leverage the true power of the tool.
What do you dislike about the product?
I sometimes feel like more complex documentation is hidden behind some of their marketing material.
What problems is the product solving and how is that benefiting you?
We automate everything. Our hand-off to sales is flawless as a result of Hubspot.
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