Marketing Hub Professional
HubSpotReviews from AWS customer
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HubSpot Marketing Hub is the best tool you can find to make wonderful campaigns.
What do you like best about the product?
That it is highly intuitive and user friendly. Everything is there at the reach of one-click!!
Also, I love the number of tools and options one has to accomplish any marketing related goal.
Also, I love the number of tools and options one has to accomplish any marketing related goal.
What do you dislike about the product?
Maybe I would ask for some more easiness when it comes to the email copy edition, but that´s all.
What problems is the product solving and how is that benefiting you?
Quick and effective campaigns that enable us to communicate with our customers in a way that they get nurtured and engaged in the way we want. Also, the fact that you can integrate with other tools such as Aircall and Zapier helps a lot to develop and deliver a robust strategy.
Recommendations to others considering the product:
Be sure to go and check the HubSpot Academy section before you start. There you'll be able to find a ton of resources that you'll find very useful whether if you´re a noob or a pro using HS :)
Also, don´t hesitate to contact the support crew, as they are always available to help you and solve any doubt you may have.
Finally, be sure to explore all the possibilities you have within the whole Marketing Hub, because no matter what kind of marketing strategy you´re planning for your campaigns, HS will surely be able to provide ways for you to achieve your goals
Also, don´t hesitate to contact the support crew, as they are always available to help you and solve any doubt you may have.
Finally, be sure to explore all the possibilities you have within the whole Marketing Hub, because no matter what kind of marketing strategy you´re planning for your campaigns, HS will surely be able to provide ways for you to achieve your goals
Really comprehensive tools for building our leads gen funnel end-to-end
What do you like best about the product?
Time-saving from using workflows. And the greater visibility on attribution and the success of individual campaigns
What do you dislike about the product?
Leads can skip lifecycle stages, meaning you can have a sales qualified lead which has never been marked as a lead, or a marketing qualified lead. This causes issues with our reporting and requires manual work-arounds.
Seems it's not that well adapted for our use case (B2B marketing) in terms of attribution, requires quite a bit of manual work and CRM cleaning
Seems it's not that well adapted for our use case (B2B marketing) in terms of attribution, requires quite a bit of manual work and CRM cleaning
What problems is the product solving and how is that benefiting you?
Attribution of leads, previously we had no visibility over which channels our leads and sales were coming from. Centralised communications to customers and leads.
Recommendations to others considering the product:
Would recommend spending time setting up correctly and ensuring clean data, Hubspot's onboarding training was very useful
HubSpot is a better (but still simple) tool for Inbound Marketers
What do you like best about the product?
The amount and quality of the properties each object, especially Contacts, have. Compared with other tools, HubSpot gives a lot of flexibility for segmentation and analysis.
The way landing pages are created, sharing the same forms, is also very productive and helps a lot when you need to change a field on several landing pages.
Their support is also really good and fast.
The Smart Content on email and Landing Pages is really cool.
The way landing pages are created, sharing the same forms, is also very productive and helps a lot when you need to change a field on several landing pages.
Their support is also really good and fast.
The Smart Content on email and Landing Pages is really cool.
What do you dislike about the product?
Their website/landing page building product is really lacking, even compared to brazillian startups like RD Station (Resultados Digitais).
The drag and drop templates don't really cut it when you need even a minimally professional LP, so the user needs some technical skill to go though their Files and Templates section and figure out how their modules work to create something good.
If the product has a better way to build good looking LPs it isn't communicated very well.
The drag and drop templates don't really cut it when you need even a minimally professional LP, so the user needs some technical skill to go though their Files and Templates section and figure out how their modules work to create something good.
If the product has a better way to build good looking LPs it isn't communicated very well.
What problems is the product solving and how is that benefiting you?
Lead management and automation.
Sales and Marketing communication and accountability.
Email marketing.
Inbound and web analytics.
Web development.
Sales and Marketing communication and accountability.
Email marketing.
Inbound and web analytics.
Web development.
Recommendations to others considering the product:
For brazillian companies that want to improve their Inbound Marketing, HubSpot might be the product for you.
They're easy to use (unlike, Salesforce) and more powerful than local solutions (mainly RD Station), but it comes at a higher price point that may not be accessible for smaller companies.
They're easy to use (unlike, Salesforce) and more powerful than local solutions (mainly RD Station), but it comes at a higher price point that may not be accessible for smaller companies.
Saas company utilizing to expand marketshare.
What do you like best about the product?
I really enjoy the UI and ease of use. We use the workflows extensively to run contacts through a nurture program. Based on their behaviors and demographics we are able to send them to the next appropriate step. I also use the function of the workflow to create a webhook to submit leads/deals to our SFDC CRM. We currently do not use the CRM function of HubSpot- just an internal decision with nothing to do with the product.
What do you dislike about the product?
I wouldn't say there is something I don't like. We use HubSpot as our main marketing tool, without workflows we wouldn't have the success with TOF and MOF content that we've had. Our limitations are the bandwidth of our team, big dreams, and little time to do so.
What problems is the product solving and how is that benefiting you?
We've been able to create nurture flows to turn TOF content into MOF engagement and drive BOF conversions. Our MQL to SQL conversion rate has drastically improved. For the first time we've had to create sales enablement tools to assist the sales team in booking demos automatically- there are too many leads coming in at once. Very nice problem to have.
Transformed our Operations
What do you like best about the product?
Hubspot has made automations and processes much easier and smoother. As the ops manager, I now have better oversight across all departments when it comes to their day to day processes as well as the communication we are sending out.
What do you dislike about the product?
It has taken some time to get the team on board with using this software as it is a little more time consuming (at first, at least) when it comes to implementing the processes we've built. However, I'm confident it will save time in the long run.
What problems is the product solving and how is that benefiting you?
We now send consistent marketing emails, we better track conversions and we have workflows which are designed to capture people at every stage of the buyer journey.
Using the chat feature has also revolutionised our customer service and we are seeing happier customers who are converting faster.
Using the chat feature has also revolutionised our customer service and we are seeing happier customers who are converting faster.
Recommendations to others considering the product:
I would definitely recommend HubSpot for businesses seeking to scale and who are keen to harness the power of the contact lists through marketing sequences to generate loyal customers and brand advocates.
My favourite marketing automation platform
What do you like best about the product?
Hubspot is one of the most intuitive and user-friendly Marketing Automation platforms I've used. It has all the features you need to run an effective B2B inbound strategy and it's ahead of the game when compared to competitors like Pardot and Marketo.
A few amazing features to highlight are the 24/7 support, it's easy to contact someone via phone, email or live chat and they are always so helpful. Additionally, it can do a really great job aligning your sales and marketing teams as we also use the CRM and Sales pro.
A few amazing features to highlight are the 24/7 support, it's easy to contact someone via phone, email or live chat and they are always so helpful. Additionally, it can do a really great job aligning your sales and marketing teams as we also use the CRM and Sales pro.
What do you dislike about the product?
The design tools feature is pretty confusing, they have recently changed this to an easier drag and drop landing page builder which is great but with bringing out new ways of doing things, they haven't thought through how to automatically migrate the old templates.
What problems is the product solving and how is that benefiting you?
Automation and lead nurturing, tracking and reporting and linking marketing to sales.
Hubspot Marketing Review
What do you like best about the product?
It's easy because all the social media accounts are all in one place. So when it comes to scheduling, it's efficient.
What do you dislike about the product?
Hubspot hasn't been keeping up to date with social media platforms as they update with features. Tagging has been a feature forever and it's still very glitchy. Also you can only upload images and videos, while platforms like instagram, you can do reels, and carousels. So in order to create content that is relevant with the platform, you have to use the app directly. Which in turn, creates a disruption in the metrics.
What problems is the product solving and how is that benefiting you?
Just having a platform that does email, social media and landing pages.
The best Marketing Automation Software
What do you like best about the product?
The continuous updates. They care about keeping an updated, bug-free software with the latest trends in marketing.
What do you dislike about the product?
If you are not using Salesforce, the integration is hard.
What problems is the product solving and how is that benefiting you?
Workflows, journey based advertising and being relevant.
Recommendations to others considering the product:
Use salesforce CRM. The integrations is very hard when you r CRM doesn't speak the same language.
It is very complex, with many different tools and options for success, but learning curve is steep
What do you like best about the product?
it has a lot of different features, complex, many different insights can be gained
What do you dislike about the product?
steep learning curve, sometimes very over complicated
What problems is the product solving and how is that benefiting you?
Finding out who is actually a qualified lead, how to segment audiences
Recommendations to others considering the product:
Your business needs to be making a good bit of money for the high price to be worth it, you must be very organized, and you should integrate Hubspot across your entire business/teams
Great interface supported by an amazingly responsive team
What do you like best about the product?
The fact that when I always get adequate and timely support during my work day.
What do you dislike about the product?
It would be great if I can erectly request a zoom code instead of having to call the line first.
What problems is the product solving and how is that benefiting you?
Provides my team with the ability of distributing leads accordingly across multiple pipelines and review the performance of each thanks to the wonderful report set up
Recommendations to others considering the product:
Get the package and master it with the help of support
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