Marketing Hub Professional
HubSpotReviews from AWS customer
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Great tool for combining marketing efforts
What do you like best about the product?
Ability to see first vs last interaction for channel attribution and performance. Combining sales and marketing leads has helped to see the full picture.
What do you dislike about the product?
No way to export all raw data, it keeps everything in each individual column/tab and does not allow for customization
What problems is the product solving and how is that benefiting you?
We have a deeper insight into social media and ad performance as it relates to our CMS and offline purchases.
I Love Hubspot
What do you like best about the product?
I find Hubspot easy to navigate and problem solve. It takes a little bit of know-how and effort, but it's capabile of everything I need and more as it is constantly evolving.
What do you dislike about the product?
I like the program and how easy it is to learn with numerous resources, but not everyone is tech-savvy and tends to struggle with the complexity.
What problems is the product solving and how is that benefiting you?
I am measuring and comparing my campaigns, social accounts, and emails collectively and efficiently. Workflows have allowed me to sort thousands of contacts and nurture cold leads much more manageable.
Recommendations to others considering the product:
The ease of use and accuracy of information is worth it
I'm a believer in this all-in-one marketing tool!
What do you like best about the product?
I love the integration of tracking mechanisms and marketing tools that HubSpot has curated. Their user interface has made it easy to do the right thing and hard to do the wrong thing - regardless of how much (or how little) experience that user has with marketing, technology, or both! It's a one-stop digital marketing shop.
What do you dislike about the product?
There are a few features missing or requiring significant third-party engineering, so I would say custom tailoring is something we've struggled with and I'm glad we have someone to provide it for us, but the average user wouldn't encounter the number of 'needs' we have, so this doesn't even count as a dislike.
What problems is the product solving and how is that benefiting you?
We wanted to convert interested users to evangelists and customers! Using the many features of HubSpot (like pop-up forms and built-in SEO tools), we have been able to accomplish that. We also wanted to see where our users were coming from and test how our emails were performing. HubSpot's analytics have made it possible for us to do both.
As good as they promised, out of the gate
What do you like best about the product?
We had some very specific needs for marketing automations and integration with our custom built reservation system. It was a pretty seamless integration and we deployed without any problems. Email templates, workflows and deals all integrate to provide a valuable ecosystem for marketing to customers. The workflows are easy to build and troubleshoot.
What do you dislike about the product?
When processing large files, the system sometimes slows down, and you cannot simultaneously edit an email (no version control). Everything works better than Active Campaign did.
What problems is the product solving and how is that benefiting you?
Integration of social media in campaigns, more intelligently understanding what emails to send to which customers. We can do more with less.
I really had a very good experience. This tool is extremely useful.
What do you like best about the product?
The ad tool in general has served us well. Being able to analyze our investment campaign by campaign and seeing what brings the best results is very profitable. Today we take these metrics as the main parameter for the configuration of our campaigns. The most important feature is being able to measure the cost per client; this allows us to make decisions in the short term.
What do you dislike about the product?
I would like to be able to build custom panels with the ad tool (in addition to the ones that already exist). I would also change certain things in the creation or editing of landing pages, since many times it is difficult to configure them for mobile and desktop. I would also add some anchor function in CTAs.
What I would also like to review are the attributions that the tool uses to define a contact / customer that comes from a Google or Facebook campaign, since many times we have different numbers when we use the Hubspot contact properties.
What I would also like to review are the attributions that the tool uses to define a contact / customer that comes from a Google or Facebook campaign, since many times we have different numbers when we use the Hubspot contact properties.
What problems is the product solving and how is that benefiting you?
The tool helped me make better decisions by taking indicators such as cost per client and cost per contact. This allowed us to significantly reduce our costs and document what types of campaigns are best for our business. The "website analytics" tool also allowed us to make personalized content and measure indicators such as "bounce rate", "average page time" or "view-to-contact rate".
Recommendations to others considering the product:
Marketing hub is a very powerful tool that allows users to make measurements and make decisions. In my case, it allowed me to optimize the use of ad platforms such as Google and Facebook. Also, by using custom audiences from active lists, I created very effective ad campaigns.
Hubspot Maketing and CRM is a complete flexible solution
What do you like best about the product?
Hubspot was designed to manage the entire sales pipeline, so that it automatically tracks customer interactions in email, social media, phone calls and meetings. The cloud-based platform has an intuitive dashboard with real-time reporting on lead management and users can create optimize landing pages to generate more valuable leads.
What do you dislike about the product?
We use different tabs to open services, and I considered the HubSpot language a little complicated to build new landing pages and templates.
What problems is the product solving and how is that benefiting you?
Hubspot CRM is a completely flexible solution that includes all the main features of a modern system designed to manage contacts, track leads, and close deals. Hubspot is a famous company in the CRM world for many small businesses because it offers enough resources and functionality to improve marketing and sales operations at zero cost. The free version of Hubspot includes an unlimited number of users, data storage, and up to 1 million contacts with no time limits or promotional periods.
Recommendations to others considering the product:
HubSpot Sales Professional: features for advanced sales teams, with salespeople organized by territory. It is the complete toolkit for salespeople in high performance teams, with artificial intelligence, machine learning, automation in the sales process and personalized reports.
Easy to use tool that helps make posts simple when you have multiple location pages to post!
What do you like best about the product?
Smooth process of posting in multiple pages at one time and/or differentiating based on location pages. Also love the schedule feature.
What do you dislike about the product?
Nothing but it might be cool to add some editing features in the future to add logos or copy on images and videos we are posting. I currently use Spark first.
What problems is the product solving and how is that benefiting you?
Engagement and Communication have both been enhanced.
Efficient and Effective for Social Media Marketing
What do you like best about the product?
That I can post, view engagement, and interact with followers in one place for all the networks, our business has an active profile. HubSpot Academy courses, the knowledge base articles and YouTube videos have been so informative and helpful in effort to upskill.
What do you dislike about the product?
I am still upskilling on everything I can do with HubSpot and personally find the reporting overwhelming.
What problems is the product solving and how is that benefiting you?
We are experiencing increased efficiency and are benefiting from the ability to report on campaigns.
A user-friendly CRM for the everyday Marketer
What do you like best about the product?
HubSpot Marketing Hub outstands other CRM platforms thanks to its multiple features that allow Sales and Marketing teams to collaborate closely. Its intuitive platform provides the creation of highly appealing assets in a matter of minutes.
What do you dislike about the product?
One of the main missing aspects of HubSpot is attribution models. Even though the platform enables measuring first-touch and last-touch attribution, lots of information is missing in between that difficults a correct measuring of the marketing process (e.g. a lead that saw a Social Media ad or post but did not interact with it and later performs an Organic Search will be measured as such). Another issue is related to integration with external platforms, we use GoToWebinar and to register incoming leads from LinkedIn lead-gen forms we must create an unique workflow for each campaign.
What problems is the product solving and how is that benefiting you?
Thanks to HubSpot Marketing Hub, we have collaborated as a team, exchanging ideas and assigning dedicated 'Topic Champions' to support each other regarding different aspects of the platform such as landing page and email creation, dashboards, and reports, chatflows, and marketing automation.
HubSpot is the most versatile automation tool
What do you like best about the product?
HubSpot Marketing Hub allows you to seamlessly and easily launch your campaigns. Once you have your components created the Workflow tool is fun to develop the experience for your customers/prospects.
What do you dislike about the product?
The list building and contact lists could use improvement. This has been the most challenging to understand how many marketing opt-in contacts will be included in your target list.
What problems is the product solving and how is that benefiting you?
HubSpot has become the single-pane, source of truth tool in the organization. The Marketing Hub allows us to develop seamless campaigns and easy tools, such as snippets, for client-facing staff to use, resulting in 360 view of progress and results.
Recommendations to others considering the product:
I have used other automation software systems and HubSpot by far is my favorite for completeness in functionality, customer service, and ease of use. I highly recommend any organization to use HubSpot as their CRM, Marketing Hub, and Support Hub. If you have other CRM or Service Hub systems - the integrations are simple to hook up and implement.
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