Marketing Hub Professional
HubSpotReviews from AWS customer
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More than just a automation tool
What do you like best about the product?
I like how HubSpot is more than just an marketing automation system. The is just a deper level which means that the possibilities seems endless.
What do you dislike about the product?
Actually maybe the same thing. As it is such a big system with so many possibilities it sometimes seems to be more complicated than it has to be. Things could have been done much easier in some cases when working with automation, lists, properties, forms and workflows.
What problems is the product solving and how is that benefiting you?
It combines the different departements in our Company. Sales and marketing for example.
Hubspot Enabling Businesses to Scale
What do you like best about the product?
What I love about using Hubspot is that I get to create nurturing funnels that are automated. It also makes it easier for me to review if it's working or not through campaign view or report creations. Hubspot also is very intuitive and offers a lot of support for their clients -- e.g. knowledgebase; hubspot academy. Their support/customer success team is very accommodating and accessible.
What do you dislike about the product?
There are some functionalities that I wish they have -- like being able to create folders within folders for sorting under workflow. I also would have wanted to be able to easily attribute certain campaigns/activities that ultimately closed the sale but I understand its available for enterprise plan. Also, "influenced revenue" under campaigns is a bit misleading. I hope we get to see like if any sales were actually closed from a campaign. Not sure if that is feasible.
What problems is the product solving and how is that benefiting you?
We have always had the struggle of maximizing visitors to our website. Hubspot allows us to make it easier to capture their info via form creation and create nurturing funnels to convert them from strangers to SQL/Opportunities lifecycle stage. It's easy that even a non-programmer like me can implement it. They also integrate with a couple of external vendors making it easier for companies to scale any programs they are currently implementing. I personally love reports dashboard and campaign too since it gives a quick snapshot of how our initiatives are performing and if they are contributing to revenue.
Recommendations to others considering the product:
I would highly recommend that potential users try the free version first or HubSpot trial for the marketing hub to see if it fits the workflow you require from the backend. We found Hubspot to be very useful to our company.
An all-in-one marketing automation tool
What do you like best about the product?
What I like best about the Hubspot Marketing Hub are their email and social tools. As a digital content specialist, it's very helpful for me to have everything I need in one platform. Schedulers, design tools (for email), and analytics are powerful and essential features that help me become more effective as a marketer. Hubspot helps me save a lot of time and focus on my other tasks.
I also appreciate that Hubspot has a responsive and friendly Customer Care system. It helps so much that they have a chat feature for any concerns and questions I may have.
I also appreciate that Hubspot has a responsive and friendly Customer Care system. It helps so much that they have a chat feature for any concerns and questions I may have.
What do you dislike about the product?
Post limitations such as allowing a maximum of 4 photos only for a Facebook post with multiple photos is something that I think can be improved in the platform. Being able to customize the download CTA button is something I found difficult to navigate also.
What problems is the product solving and how is that benefiting you?
Automation has been something our organization has always wanted to do. Thanks to Hubspot, we are able to jumpstart this ambition of our smoothly and efficiently. Aside from being an all-in-one platform that we use to schedule and execute our marketing efforts, it also allows us to understand our leads better and also nurture them as they interact with our platforms.
HubSpot is the best, I can't imagine work-life without it.
What do you like best about the product?
The workflow automation tool makes running campaigns 100 times easier. I love the email marketing builder - it super easy and user-friendly.
What do you dislike about the product?
I wish the social media scheduler could have multiple timezone 'modes' or a built-in timezone converter or something to make it easier to work on a multinational brand.
Tagging organizations in scheduled posts on the social media tool is beneficial. It would be awesome if tagging of specific people on i.e., LinkedIn would be possible.
Tagging organizations in scheduled posts on the social media tool is beneficial. It would be awesome if tagging of specific people on i.e., LinkedIn would be possible.
What problems is the product solving and how is that benefiting you?
The CRM + reporting dashboard always reveals areas of interest.
All around great tool
What do you like best about the product?
My favourite aspect of the Hubspot Marketing Hub has to be the unlimited and easy to use social scheduling tool. It allows me to fill out the social media calendars on all 4 platforms synced, and tag relevant accounts.
The ad reporting is also great as it is simple to understand yet detailed enough to write reports up for bosses.
The ad reporting is also great as it is simple to understand yet detailed enough to write reports up for bosses.
What do you dislike about the product?
The only downside so far is the limited tagging of accounts on the social media scheduling tool- especially LinkedIn. It would be great to be able to tag individual users rather than just businesses.
What problems is the product solving and how is that benefiting you?
The Marketing Hub helps solve the issue of social media planning and scheduling, as it has unlimited posts and is able to link to all the accounts needed.
It also has a great email feature that allows the company to send out marketing emails to a set number of contacts. This has solved the issue of retention and plugged holes in the sales pipeline.
It also has a great email feature that allows the company to send out marketing emails to a set number of contacts. This has solved the issue of retention and plugged holes in the sales pipeline.
Marketing Director
What do you like best about the product?
The ability to create workflows while easily segmenting our audience.
What do you dislike about the product?
Sometimes lacking template customizations.
What problems is the product solving and how is that benefiting you?
Creating an effective email marketing strategy.
It is efficient and powerful!
What do you like best about the product?
I love LinkedIn & Google Ads management and reporting in one dashboard with seamless integration and it's easy to set up a workflow for all my inbound leads. Setting email campaigns is also effortless.
We use WordPress landing pages for our campaigns and Hubspot forms easily integrate which I initially taught would be challenging. I would highly recommend using Hubspot.
Two great feature I love are:
1) Chatbot - I don't have to use other tools and it's part of the package and it has starter templates, so it's very easy to set up.
2) Pop-ups - It really helps us convert our website traffic into leads. Previously we used an external tool but now this solves our problem and it's part of Hubspot Marketing Hub.
SEO audit and recommendations tool is also helpful to flag any on-page issues.
Overall Hubspot comes with many great features.
We use WordPress landing pages for our campaigns and Hubspot forms easily integrate which I initially taught would be challenging. I would highly recommend using Hubspot.
Two great feature I love are:
1) Chatbot - I don't have to use other tools and it's part of the package and it has starter templates, so it's very easy to set up.
2) Pop-ups - It really helps us convert our website traffic into leads. Previously we used an external tool but now this solves our problem and it's part of Hubspot Marketing Hub.
SEO audit and recommendations tool is also helpful to flag any on-page issues.
Overall Hubspot comes with many great features.
What do you dislike about the product?
Honestly, there's nothing to dislike about Hubspot.
I think upgrading and upselling are sometimes annoying which definitely can be improved.
I see no reason for not using Hubspot.
I think upgrading and upselling are sometimes annoying which definitely can be improved.
I see no reason for not using Hubspot.
What problems is the product solving and how is that benefiting you?
You can undoubtedly run your campaigns on autopilot with workflows. I feel to report section is extremely straightforward to line up.
Google, Facebook & LinkedIn Ads integration is very easy and the management of ads in one place makes it easier for making campaign decisions.
I used A/B testing for email marketing and Hubspot makes it very easy.
It's powerful and super efficient!!
Google, Facebook & LinkedIn Ads integration is very easy and the management of ads in one place makes it easier for making campaign decisions.
I used A/B testing for email marketing and Hubspot makes it very easy.
It's powerful and super efficient!!
Recommendations to others considering the product:
I've used almost all email marketing platforms over the years, and this one is by far the best.
I see no reason/situation for not using such a tool.
I see no reason/situation for not using such a tool.
A great tool for simple email communication and strategic targeting of customers.
What do you like best about the product?
The drag & drop email builder and the possibility to analyze the strengths and weaknesses of campaigns. With hubspot we developed a great strategy to help boost our companies brand image, encourage our customers to rebuy products and found a formula to increase our revenue through that retention channel. Using hubspot makes it easier to contact a large amount of our target audience without having to do much work. Hubspot helped us to realize how to prioritize Crm marketing in the company. Also the Customer support of hubspot is very active and fast in solving any issues around the marketing hub and helped several times with smaller & larger topics. I like the various possibilities of building an email. Having not only the drag & drop function but also the html integration made it effortless to generate an email matching a specific cause. By using the A/B test option we were able to get more insights on what our customers are aware of most, suggesting different call-to-actions, visuals, countdowns and even font styles.
What do you dislike about the product?
The acquisition of revenue from a campaign isn't fully covered and must be checked outside of hubspot. There are some smaller things that would need some more in depths personalization, such as the dashboard or the integration of Shopify. But these really are minor things that don't affect the overall experience of using hubspot. For me hubspot proves to be a fast developing tool where changes are implemented very fast which is a plus.
What problems is the product solving and how is that benefiting you?
Solving the problem of reaching customers in the most efficient and easiest way - through retention. Customers remain focused by sending targeted email campaigns and increase the overall brand loyalty. Hubspot supports us in various fields of acquisition, retention, direct targeting and customer care. It provides a great overview for everyone working with hubspot and even without having a lot of experience with Crm. Hubspot Academy really has a great knowledge base to get started and continuous support by the very friendly hubspot team is a game changer when facing any struggles. Another problem we faced was the targeting of unengaged customers. With hubspot we were able to re-engage over 50% by using different filter and trigger option and building a content & product related workflow. Lastly the implementation of pop-ups on our landing pages helped with newsletter acquisition and revenue management.
Recommendations to others considering the product:
First build your target audience by adding the needed properties and then focus on building a cohesive communication and campaign structure by using A/B tests.
Excellent reporting capabilities
What do you like best about the product?
The ability to schedule posts, which means I can have a calendar of content, simple template ability for email campaigns, workflows & sequences.
What do you dislike about the product?
Not much really, creating landing pages can be a bit cumbersome esp when inserting CTA's and changing the links of the CTA's.
What problems is the product solving and how is that benefiting you?
Reports - I can view the CTR, Open rate and clicks for each email. Allows me to monitor how engaging the content is and where I can improve.
Awesome sauce
What do you like best about the product?
Love the flexibility of features, give so many options to do different things.
What do you dislike about the product?
Would love to split out some things like email into sales, service and marketing-based emails as we use some of the marketing automation features for sales and service. We love having sales, service and marketing aligned, would just be good to chop some of the shared features into the relevant hubs.
What problems is the product solving and how is that benefiting you?
Automation and integration! Bringing seveal systems into one spot and using the marketing intelligence in a more meaningful and impactful way.
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