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    Marketing and Advertising

HubSpot has been my favorite CRM I've used.

  • November 09, 2021
  • Review provided by G2

What do you like best about the product?
I love how easy it is to create landing pages and email workflows.
What do you dislike about the product?
I dislike how the creation of forms is a little junky and separate from landing pages.
What problems is the product solving and how is that benefiting you?
I solved our need to launch an email marketing and quickly create landing pages to match offers.
Recommendations to others considering the product:
It's a bit expensive, but you get the quality you pay for.


    Biotechnology

Juan Vicente Beneitez HubSpot Review

  • November 09, 2021
  • Review provided by G2

What do you like best about the product?
There are some great things :
1. You can control all the performance of your mkt campaigns
2. Easy access to information in case you need it
3. You can easily create workflows to nurture your contacts
What do you dislike about the product?
Sometimes Hubspot has problems when tracking social media ADs.
Building a report needs to be more powerful and easy to see because to compare month to month, I need to use excel.
What problems is the product solving and how is that benefiting you?
Information that Hubspot provides us is excellent for marketing attribution reports creation. As mentioned, you can track all your activities' performance, and It is straightforward to see how much revenue you are impacting.
Recommendations to others considering the product:
HubSpot Marketing hub is the best way to get all the control on your marketing activities


    Zain A.

Platform which does everything for your company. Its an all in one platform

  • November 08, 2021
  • Review provided by G2

What do you like best about the product?
The best thing about HubSpot is how easy it is to use, all the email marketing campaigns, marketing automation, workflows, creating landing pages is very simple and straightforward. I would say no technical knowledge is needed to use Hubspot and in the HubSpot academy, you pretty much find everything for you to use.
What do you dislike about the product?
I would say only one thing which I didn't like about Hubspot is it gets expensive as you want to unlock other features for small businesses specifically. If the pricing was a bit under for 20000 contacts would be perfect
What problems is the product solving and how is that benefiting you?
We wanted a platform where we can build our personalised landing pages, create email marketing campaigns, track and monitor the campaigns, create workflows for our lead nurturing and demand generation campaigns, design emails and use chatbot. Hubspot has been a wonderful platform for us especially their lead scoring model where you can implement the rankings for all the leads you get. This platform has helped us a lot and made our campaigns generate more than 2000 visitors to be ranked as MQL or SQL's.


    Andrea S.

HubSpot is an all in one marketing platform that's great overall but still evolving

  • November 05, 2021
  • Review provided by G2

What do you like best about the product?
The platform is intuitive for the most part. It's easy to create new campaigns and tag content to determine attribution later. It's very easy to schedule new social media and blog posts. The reporting functionality is robust as well as the CRM and Service Hub components. The content on the HubSpot knowledge base is extremely helpful when it comes to learning best practices and technical knowledge. Testing within the email tool is intuitive and provides great insight on actions that improve performance.
What do you dislike about the product?
Compared to WordPress in terms of a CMS, it leaves some features to be desired. For example, it is not a straightforward process to create landing pages with new templates. Rather than being able to edit a template write within the landing page inline editor, it's a convoluted process of using advanced options to open a separate design manager. From there it's a guessing game to figure out which modules correspond to what content on the page. This is an area of the product that could be greatly improved from a user perspective.
What problems is the product solving and how is that benefiting you?
We use HubSpot for CRM, email communications, blog, and landing page hosting and publishing, reporting, attribution tracking, etc. Having mostly everything all in one place is a major benefit. Attribution modeling is much simpler that way. HubSpot's customer support is also unmatched. It's so incredibly easy to get help either via chat, email, or phone. That alone saves our team a lot of time compared to competitors. Our marketing team uses HubSpot as the "single source of truth" and used Google Analytics as a supplement when necessary.
Recommendations to others considering the product:
I would recommend working with your CSM to create a strategy for organizing marketing campaigns from the start. The reporting functionality is great however it can get messy if your information isn't tagged organized from the start. I would also say that this is the best all-in-one marketing platform on the market right now.


    Carolyn H.

Great Marketing Tool for Your Business

  • November 05, 2021
  • Review provided by G2

What do you like best about the product?
Have everything you need - from social media management to email marketing and contact management. Don't really need any other tools.
What do you dislike about the product?
It's a bit of a learning curve at first, but I think if you dedicate the time to learning it, it becomes indispensable.
What problems is the product solving and how is that benefiting you?
Email automation, social media management. Benefits are the ease of use and the ability to get the analytics and performance of my campaigns with ease.
Recommendations to others considering the product:
Take advantage of all the resources Hubspot provides and the training!


    Religious Institutions

Expensive, but it may be worth it if you use all their features

  • November 05, 2021
  • Review provided by G2

What do you like best about the product?
You can track absolutely everything. If you use their CRM (and you should), every interaction is stored in your contact's profile. You can create complex campaigns and automations.
What do you dislike about the product?
Workflows tend to be cumbersome and could be easier. For example, if you want to create a marketing campaign, you need to go to the email menu, create one and save it. Then you need to go to another menu, create the automation and then select the email you previously created). Not very intuitive, but you can get used to it.

It is expensive, and you can get most of the features in other marketing solutions paying less.
What problems is the product solving and how is that benefiting you?
The main benefit is to integrate everything with Hubspot's CRM. You have all the information you need on your contacts (and even some information you may not need 😅). Hubspot is very reliable and has a good sender reputation, so your emails won't end in your recipient's spam folder.


    Information Technology and Services

Much better than pardot

  • November 05, 2021
  • Review provided by G2

What do you like best about the product?
Lots of integrations, overall easy to use, nice knowledgebase and a lot of training videos. Easy to build marketing workflows and emails. I had worked with Pardot and salesforce before and Hubspot is UNCOMPARABLY better.
What do you dislike about the product?
Chat support is not helpful - it only sends you to knowledgebase articles. Email and phone support is good tho. Reporting and filtering are very limited. I really wish we could filter more and also have more reports on a dashboard.
What problems is the product solving and how is that benefiting you?
All in one place, workflows, drips, emails, auto responders, content and sales forms, blog, URL tracking, analytics, ad campaigns, social, it's nice to have easy access to everything.


    Computer Software

I like HubSpot overall, with some caveats

  • November 05, 2021
  • Review provided by G2

What do you like best about the product?
I like being able to make workflows and track all contacts in one place. I also think their reporting features for dashboards are decent (although not perfect).
What do you dislike about the product?
I dislike the fact that they moved to the "marketing contact" system (what a headache) and that they bump the price constantly as you grow your contact database
What problems is the product solving and how is that benefiting you?
I am using HubSpot for contact management, email templates and tracking, campaign tracking, and much more.


    Health, Wellness and Fitness

User friendly

  • November 05, 2021
  • Review provided by G2

What do you like best about the product?
Ease of use, very clear guides, you do not have to be a software guru to use
What do you dislike about the product?
Nothing, I found it to be the most user friendly software and very self explanatory
What problems is the product solving and how is that benefiting you?
I solved any organizing confusion as it's very easy to organize for others to jump right in and take off where you left off with very little guidance necessary


    Real Estate

Not a user friendly product.

  • November 05, 2021
  • Review provided by G2

What do you like best about the product?
This product is tough to use, and it tends to be very glitchy. On multiple occasions, hubspot would delete contacts that were in my Dashboard.
What do you dislike about the product?
I don't like the layout of this product; it is extremely hard to find tabs, and creating email sequences is way more complicated that it needs to be.
What problems is the product solving and how is that benefiting you?
I don't remember solving any problems with this applcication.
Recommendations to others considering the product:
N/A