Marketing Hub Professional
HubSpotReviews from AWS customer
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Best in class Marketing Automation Platform
What do you like best about the product?
Their recent release has added a lot of AI-driven features that can help you segment, personalize the content. New campaign goal tracker helps you track the campaign performance. The ABC testing of emails gives you context of what's working.
Overall, we have been using this platform for years and it has made our marketing automation easy.
Overall, we have been using this platform for years and it has made our marketing automation easy.
What do you dislike about the product?
They have addressed my previous comment by adding the text campaigns.
Attribution reporting can be simplified a bit, rest the platform is good to work with.
Attribution reporting can be simplified a bit, rest the platform is good to work with.
What problems is the product solving and how is that benefiting you?
Email Campaigns and auto-scheduling
ABM
Lead Management
Website forms
Managing contacts and accounts
Reporting and Dashboards
Website Vistors tracking
ABM
Lead Management
Website forms
Managing contacts and accounts
Reporting and Dashboards
Website Vistors tracking
Very user friendly ad management and tracking.
What do you like best about the product?
Visibility for the lead tracking from start to finish. Also helpful to see the specific ad performance as well as the total organization.
What do you dislike about the product?
Would like to see the knowledgebase connected directly to the hub.
What problems is the product solving and how is that benefiting you?
Managing ad accounts from multiuple locations is a breeze.
Recommendations to others considering the product:
Linking third party messaging applications is not 100% straight forward as there is a disconnect when it comes to set up support.
Automation made easy and useful
What do you like best about the product?
I love how many options and features. Lately I have been exploring the workflows feature
What do you dislike about the product?
The limitations. I have found some unreliable features and bugs. The team at Hubspot was helpful but not all has been fixed
What problems is the product solving and how is that benefiting you?
So much is made easier with Hubspot. Automation and reduced manual labor is definitely a highlight.
A Great Asset To Marketing
What do you like best about the product?
Hubspot is a fantastic tool for marketing... but the best part is the customer support team - my most recent experience with one of the team members went above and beyond my expections.
What do you dislike about the product?
I don't like how when editing a webpage, you have the option to convert to html, but you CANNOT revert back to drag and drop once you make this decision, I would love to see this option.
What problems is the product solving and how is that benefiting you?
Time savings when compiling social posts / scheduling tool for emails and dashboards are fantastic. I love how simple it is - and the HubSpot academy is also a wonderful addition.
Hubspot marketing does all the heavy lifting for you!
What do you like best about the product?
You can dissect every action of a user to meet your objectives, set actions based on number of times a website page is viewed, a specific product page, integrates well with market place apps too.
The wrokflows are the best feature - allowing us to automate our emails out to our audiences.
The wrokflows are the best feature - allowing us to automate our emails out to our audiences.
What do you dislike about the product?
Some limitations that are available only on the enteprise plan which is unaffordable for SMEs
What problems is the product solving and how is that benefiting you?
Creating lists and nuturing clients based on different activities, takes a lot of the hard work and simplifies it for the marketing team. Symbious relationship with sales team makes it a breeze.
An excellent CRM which covers nearly all our marketing oversight and implementation needs
What do you like best about the product?
How there are so many aspects of our marketing and customer journey that we can track, manage and execute, all in one place.
What do you dislike about the product?
I don't think it's quite as instinctive to use as it could be. The separation of deals and contacts can make tracking single customers a little tricky at times.
What problems is the product solving and how is that benefiting you?
Customer acquisition, managing customer journey, enrollment, all of these functions are aided via our use of Hubspot
A platform that puts users first
What do you like best about the product?
Ease of use is paramount to platform adoption. The fact that Marketing Hub is so user-friendly encourages the team to use it, and the features it provides strip away the often unnecessary complexity of alternative platforms. Campaign management, lead tracking, and CRM integration are the top features - the CRM integration enables companies to share marketing data in real-time with Sales Teams which is game-changing. Automation rules, especially lead assignment and enquiry/browsing alerts really up the game.
What do you dislike about the product?
It's difficult to come up with dislikes for HubSpot Marketing Hub when we have made the decision to become HubSpot partners - such is our belief in the platform. As a relatively small (albeit rapidly growing) player in the industry it lacks the full enterprise integration features that competitors like SAP and Salesforce can offer, but as we like to tell our clients; it does what it does well.
What problems is the product solving and how is that benefiting you?
We have brought all of our campaigns into a single platform, and are using our data in a more targeted way to better serve our customers. Time-saving for the marketing team and the convenience-factor for the sales teams involved in marketing events mean that we are getting out of it what we put in, instead of just a fraction.
Intuitive and easy to learn, while also offering depth.
What do you like best about the product?
Easy to learn most parts and start working right away. Many good integrations - especially within marketing. CMS is simple, but needs work from a professional web designer to really convert good.
What do you dislike about the product?
No software is perfect and Hubspot could get better at, via API's, feeding offline conversion data or conversion data (when cookie tracking isn't consented) back to Google Ads, LinkedIn, Facebook etc. There's also no way to delete form submissions you made yourself to test out that everything is working, thus making your conversion stats a bit skewed.
What problems is the product solving and how is that benefiting you?
How native lead gen forms on LinkedIn and Facebook are directly integrated and talking with Hubspot so that you don't have to do any manual work - really great!
One of the most handy CRM tools that help small business and startups go to the next level
What do you like best about the product?
Ads sequencing, workflow and automation and forms
What do you dislike about the product?
Reporting is difficult to personalize. The social media tool is not complete. We cannot reply to comment on the ads and we cannot monitor hashtags. I found, especially the social media part very incomplete to the point that we need to integrate with another tool.
What problems is the product solving and how is that benefiting you?
Main problem is keeping track of users and work efficiently with the team
Recommendations to others considering the product:
Good automation, poor social media monitoring
Its a good system and can be used in both marketing and sales, which I like
What do you like best about the product?
That I can send marketing emails in bulk, and have an overview of deals in the sales part
What do you dislike about the product?
There is some tecnical issues. As an example, linking/uploading documents both in marketing emails and sequences. Would be nice to just attach instead og link.
What problems is the product solving and how is that benefiting you?
Our sales team doesn't have to spend hours sending offers to our clients, I can do that with 1 email.
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