Marketing Hub Professional
HubSpotReviews from AWS customer
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An essential tool for any marketing teams of one that can scale as the team scales
What do you like best about the product?
My favorite aspect of it is that it's integrated with nearly all the surfaces marketing needs - this ranges from lead forms for direct response, to monitoring social post engagement to paid ads performance, to email campaigns.
What do you dislike about the product?
I've gotten feedback not to host my blog on Hubspot because it does not rank well on the algorithm so I manage that outside of Hubspot, but everything else I run through Hubspot.
What problems is the product solving and how is that benefiting you?
Both tracking the performance but also just executing on marketing campaigns. It's really important to work with a designer to set up templates for both the landing pages and emails so you can easily tweak and launch for different campaigns.
Love the Touchpoint Tracking
What do you like best about the product?
I love being able to see the initial entry point for each user profile and all of the traceable touch points it took before converting to a sale.
What do you dislike about the product?
I would like more report template options.
What problems is the product solving and how is that benefiting you?
Collecting customer data and monitoring all paid advertising campaigns. It's helpful to see the cost/conversion comparisons for each advertising outlet in our strategy.
Really great CRM
What do you like best about the product?
The workflows and lists that HS allows to create.
What do you dislike about the product?
Nothing. I really enjoy the product. Just the list creation and filters could be improved.
What problems is the product solving and how is that benefiting you?
We're using it for campaign creation and nurturing.
Certified Hubspot user with 4 years of experience.
What do you like best about the product?
The most helpful tool in Hubspot marketing is the ability to combine all digital marketing outlets in one place to view analytics and measure success of campaigns.
What do you dislike about the product?
I dislike the integration with Salesforce. There are many limitations for editing/deleting standard property mappings. We have spent far too much time finding roundabouts. These roundabouts lead to more errors and it's harder to keep the data clean.
What problems is the product solving and how is that benefiting you?
I use the email marketing tool daily. The additions of templates and expanding the drag and drop editor have been very helpful to my process. I would love to be a part of more beta features for this tool.
Recommendations to others considering the product:
Bring on a third party to help with the data migration and rollout of the software.
Digital Marketing Coordinator
What do you like best about the product?
Very easy to use and explain to coworkers
What do you dislike about the product?
Hard to insert charts and tables, cannot use unlimited salesforce campaigns
What problems is the product solving and how is that benefiting you?
Sending emails for multiple clients and keeping them organized. Setting up alerts for our website and emails
Hubspot Review
What do you like best about the product?
Very user-friendly platform. Love many of the tools and features available. Great for smaller or mid sized businesses.
What do you dislike about the product?
The reporting capabilities are limited. The workflows and dynamic lists have max limits which are often troublesome for larger companies. Pulling email analytics for many diff emails is very difficult and time consuming within hubspot.
What problems is the product solving and how is that benefiting you?
Faster nurture stream creation and management. Love integrating with google, linkedin and facebook ads for streamlined reporting.
Convenient and easy to use
What do you like best about the product?
The email platform is very convenient and makes it easy to send and track our marketing emails.
What do you dislike about the product?
The landing page building is a bit clunky, it is not as user-friendly as other builders on the market.
What problems is the product solving and how is that benefiting you?
we are able to easily track marketing campaigns, emails and manage contacts through workflows
Clean Interface, Plenty of Features
What do you like best about the product?
Scheduling content releases, integrating with sites...it's pretty complete. The email integration is pretty fantastic. Setting up automated campaigns and workflows has been really helpful as well.
What do you dislike about the product?
Sometimes I wish that the integration could run a little differently. I've occasionally struggled with getting the results that I want from integrating Clickup or other sites into my own workflow, but perhaps that's user error.
What problems is the product solving and how is that benefiting you?
Keeping track of clients is a breeze, as well as organizing marketing campaigns and sales deals. I've definitely saved a lot of time by using the various features of the site.
Extremely good marketing tools
What do you like best about the product?
The automation tools are fantastic, and the landing page and email builders are great.
What do you dislike about the product?
The API is not super easy to connect to our backend database.
What problems is the product solving and how is that benefiting you?
We're increasing the quality of our customer communications so that we can provide timely information to them.
HubSpot is a key part of our content workflow
What do you like best about the product?
Being able to post and analyze our social media posts using the same tool as we use for website analytics is efficient and streamlined.
What do you dislike about the product?
Not much, honestly—being able to mention people on LinkedIn would be nice, but that's not a problem since we can edit those posts after.
What problems is the product solving and how is that benefiting you?
I've enjoyed how easy it is to analyze and sort through our posts as we continually optimize our content. It's easier to use their central publishing and analytics than go to each platform individually.
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