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    Marketing and Advertising

It’s a great tool for even the less technically inclined

  • May 13, 2025
  • Review provided by G2

What do you like best about the product?
The ability to reach mass audiences… I’m a fan of the mass email
What do you dislike about the product?
Inability to check email
Validity before a mass email is sent
What problems is the product solving and how is that benefiting you?
Makes it easy to build a professional looking message


    AniAlphInd O.

VERY GOOD ENTERPRISE CRM

  • May 13, 2025
  • Review provided by G2

What do you like best about the product?
features and functionalities, and some great updates
What do you dislike about the product?
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What problems is the product solving and how is that benefiting you?
the campaign, automatic follow ups


    Devon S.

Marketing made easy

  • May 13, 2025
  • Review provided by G2

What do you like best about the product?
Easy to use, and the learning resources are very useful.
What do you dislike about the product?
The pricing scales quickly, making it expensive as your contact list and feature needs grow.
What problems is the product solving and how is that benefiting you?
HubSpot Marketing Hub helps centralize our marketing efforts, like email campaigns, social media, and lead tracking, into one platform, which saves time, improves team collaboration, and gives us better visibility into what’s working.


    Industrial Automation

It Works, Can Improve Workflows

  • May 13, 2025
  • Review provided by G2

What do you like best about the product?
Email marketing is great, I use it a lot.

Regarding the AI tools: It's nice that it's all in one place, real value comes when its connected to your website and you do all of your blog writing in HubSpot. Workflows are easier and the SEO optimization for headlines/titles is nice. Quality of blogs can come from adding in all of the knowledge of your company. Remixing content is solid too, but it can be easy to make a lot of low-quality content. Work still needs to be put in so that it adds value to your customers.

It is easy to use, not sure how easy it is to connect with your website. My experience is mostly around the blog writing parts and I don't have it integrated with my website.

Customer support is always good, my rep is always helpful.

I used it for a bit, but haven't recently. Other workflows are easier and cheaper for me.
What do you dislike about the product?
I don't feel that the quality of the writing is enough to one-shot a blog post. Will still require a lot of editing and writing. Image generation is standard. I don't see too much more value than paying for ChatGPT Pro and using that.
What problems is the product solving and how is that benefiting you?
Email marketing, contacting customer mid-funnel


    Consulting

Pretty great, but does have limitations occassionally

  • May 13, 2025
  • Review provided by G2

What do you like best about the product?
Ease of Use: Clean interface with drag-and-drop functionality makes it accessible even for non-technical users.

Integrated CRM: Seamless connection with HubSpot’s free CRM helps align marketing and sales efforts.

Automation: Robust workflows allow for advanced lead nurturing without needing to code.

Analytics: Built-in reporting tools provide clear insight into campaign performance.
What do you dislike about the product?
Cost: Can become expensive as your contact list grows or if you need access to advanced features.

Learning Curve: While intuitive, unlocking the full potential may require training or onboarding support.
What problems is the product solving and how is that benefiting you?
Easy to track campaign performance


    Mostafa S.

Simple, powerful, and everything in one place

  • May 13, 2025
  • Review provided by G2

What do you like best about the product?
I like that everything I need for marketing is in one place. I can create emails, set up automation, manage contacts, and track performance without switching between tools. It’s very easy to use, even if you’re not super technical. The layout is clean and makes sense, and the automation features save a lot of time.
What do you dislike about the product?
Some features are only available on higher plans, which can get expensive for small businesses. Also, the reporting could be more flexible at times. Sometimes it takes a bit of digging to find what you need, especially with custom reports.
What problems is the product solving and how is that benefiting you?
HubSpot helps us manage all our marketing in one place. Before, we were using different tools for emails, contacts, and tracking. Now everything is connected, which saves us time and makes it easier to track results. We can see how people interact with our emails and website, and follow up with them automatically. This makes our marketing much more effective and less stressful.


    Manufacturing

Streamlined our CRM

  • May 13, 2025
  • Review provided by G2

What do you like best about the product?
The email functionality and workflow automations.
What do you dislike about the product?
Can be pricey if you want all of the features.
What problems is the product solving and how is that benefiting you?
It has helped us organize our contacts and streamlined our marketing outreach.


    Michael S.

Why it should be HubSpot

  • May 13, 2025
  • Review provided by G2

What do you like best about the product?
This is the second organization that I have worked for that is using HubSpot. Years ago, I was part of the team that suggested HubSpot. Today, in my new role, the decision was mine. That fact that Sales could also use the same platform was what made it easy for them.
It's easy to learn and to operate. While the AI tools are useful, I use them for inspiration and modify its suggestions to my specific needs, when I do use them.
I also like that I can customize almost all of the pages I look at for analytics.
What do you dislike about the product?
The tiers for marketing contacts could be wider. I would also love it if HubSpot also handled sales tax reporting in addition to payments.
What problems is the product solving and how is that benefiting you?
Having a one-stop shop makes life easier. We have our website on Wix, where we had our forms. Now all forms are on HubSpot and on our next website refresh, we'll most likely move the site to HubSpot.


    Nadia S.

A great CRM experience

  • May 13, 2025
  • Review provided by G2

What do you like best about the product?
I love that it is fully integrated with our CRM Hubspot, so all the data is collected and stays where it needs to be in order for us to take the best decisions in regarding of our marketing campains. Also, it is great to automate tasks and scale inbound marketing, really a great fit for our SaaS business. Very easy to implement and easy to use, specially if you already use Hubspot as your CRM.
What do you dislike about the product?
Pricing can be a bit expensive, specially if you are a startup/Small business.Starter plan does not include advanced features so if you are short on budget maybe not the best choice.
What problems is the product solving and how is that benefiting you?
With Hubspot Marketing Hub we are centralizing all our inbound campains, specially workflows to automate email campains, behavior triggers, ads management and pop-ups to capture leads. We used to have a problem with the data analisis and the software is great to centralize information from our marketing efforts, with dashboards and funnel analysis so it makes it easier to see and analyze the results of our efforts.


    Rachel F.

Very pleased

  • May 13, 2025
  • Review provided by G2

What do you like best about the product?
HubSpot is extremely user friendly and easy to learn. We were onboarded quickly and received personalized support every step of the way. We are very happy with the email and website results we have seen using the platform. The SEO feature is also useful.
What do you dislike about the product?
The content features haven't been useful for us, but that is not why we selected the platform.
What problems is the product solving and how is that benefiting you?
We have been able to solve our attribution and customer journey problems with HubSpot.