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Storylane

Storylane

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    Information Technology and Services

Seamless / Easy to Use

  • April 25, 2025
  • Review provided by G2

What do you like best about the product?
Storylane is an incredibly intuitive platform for creating interactive product demos without needing engineering support. It empowers teams to build, customize, and share demos quickly, making it easier to showcase products and drive engagement. Its simplicity, flexibility, and seamless integrations save time and enable faster sales cycles, making it a valuable tool for marketing and sales teams alike.
What do you dislike about the product?
Storylane is powerful, but it could improve by offering more advanced editing features, like deeper design customization and better mobile responsiveness. Collaboration tools for teams could be more robust, and analytics could provide even deeper insights into user behavior. A smoother experience for larger, multi-step demos would also make the platform even stronger.
What problems is the product solving and how is that benefiting you?
Marketing, sales, customer success


    Computer Software

Great Tool for Marketable Demos

  • April 25, 2025
  • Review provided by G2

What do you like best about the product?
Storylane is great when creating demos! I also enjoy as a product marketing manager that I can easily save all demo screens as images. The demos are easy to duplicate and edit to make website ready and the AI voices are not bad!
What do you dislike about the product?
I don't have anything we dislike so far. We haven't had any major issues!
What problems is the product solving and how is that benefiting you?
Helping us demo our product in an easy marketable way for both sales and marketing to use.


    Rich M.

Great overall tool for clickthrough demos

  • April 25, 2025
  • Review provided by G2

What do you like best about the product?
Makes it very easy to capture complex demos and streamline into an easy to follow path. Allows a demo to be rapidly used, repeated, and shared, while also cutting out processing time or extra clicks.
What do you dislike about the product?
Interface can be a bit clunky at times. Capture issues with certain types of pages, usually can be fixed by escalating to support but still adds extra time to using the solution.
What problems is the product solving and how is that benefiting you?
Ability to take a complex, time consuming demo that can normally only be performed live by a sales engineer and making it easy for routine business users to show the platform.


    Mark M.

Seamless and simple creation of product demos.

  • April 25, 2025
  • Review provided by G2

What do you like best about the product?
Storylane has really transformed the way I create and share product demos / training, for both external customers, and internally within our organisation.
It really does showcase the product I want to demo so users can explore at their own pace, and this makes our demos far more engaging than a video based experience.

New features are added on a regular basis, which makes it even less likely that I need to create a video demo ever again, such ad adding in voice overs, and now with a app, allowing me to demo not just web based products, but anything on my desktop really takes it to the next level.

Support is quick to respond when I've had any issues in the past.
What do you dislike about the product?
For a small organisation, the licensing being user based is expensive, but Storylane worked with us to come up with a good solution for us.
What problems is the product solving and how is that benefiting you?
being able to create a quick demo for a specific problem, guiding a user step by step is saving so much time, compared to the old way of recording a video, a voice over, editing, and publishing. I can get demos out to users far quicker with Storylane.


    Ivona M.

Smooth and Simple User Experience

  • April 25, 2025
  • Review provided by G2

What do you like best about the product?
The professional look of videos and walkthroughs which are achieved easily. Customer support is super helpful and provided lots of insights.
What do you dislike about the product?
The ai voiceover is still a little robotic - would be nice to see this become more natural.
What problems is the product solving and how is that benefiting you?
We can show our clients a glimpse of our expansive system while still going into a lot of detail.


    Steven Z.

Storylane simplifies setting up product tours

  • April 25, 2025
  • Review provided by G2

What do you like best about the product?
I think the ease of setting up product tours helps a lot. We have been able to set up multiple product tours in little time. Furthermore, it's a great way to simplify semi-complex software. Integrating the tours to our website has been smooth, too.
What do you dislike about the product?
Can't think of anything; honestly, it has been great so far!
What problems is the product solving and how is that benefiting you?
Helping prospects understand the value of our solutions at a glance.


    Information Technology and Services

Does the job in a pinch

  • April 24, 2025
  • Review provided by G2

What do you like best about the product?
Ease of use as someone that hasn't used a solution like this before.
What do you dislike about the product?
No complaints to date. This is he first time I've used a solution like this.
What problems is the product solving and how is that benefiting you?
It provides visibility into who has viewed a demo and their contact information if they shared easily.


    Research

Very easy to set up and use! Helpful for both external and internal demonstration purposes.

  • April 24, 2025
  • Review provided by G2

What do you like best about the product?
Ease-of-use and overall super intuitive.
What do you dislike about the product?
Collaboration could be easier, more organized.
What problems is the product solving and how is that benefiting you?
Leveraging a more interactive demo, as opposed to just video.


    Courtney A.

My experience with Storylane

  • April 24, 2025
  • Review provided by G2

What do you like best about the product?
I have been using Storylane to create demos of my company's product (an engineering standards management platform). Storylane is fairly intuitive and easy to use, and the demos work well once I've created them. I was impressed with the AI voiceover tool that allows you to add voiceover to the demos. Also, our Storylane rep has been really helpful. Whenever there's an issue with creating a demo or sharing it, our rep gets back to me with an answer really quickly.
What do you dislike about the product?
There have definitely been glitches with Storylane, for example, when creating HTML demos of our product. There have also been glitches with creating gifs to share the demo on social and with the sizing of the demos. However, I think some of this is due to our product. The rep has been very helpful with fixing these issues when they occur.
What problems is the product solving and how is that benefiting you?
Storylane helps us create valuable content (interactive demos) to showcase our product to prospects/current customers.


    William N.

Only Getting Better

  • April 24, 2025
  • Review provided by G2

What do you like best about the product?
The product itself is intuitive and provides enough optionality to build robust product walkthroughs. My company has only used StoryLane for a few months, but have already witnessed new features rolling out consistently. Finally, the product easily integrates with HubSpot for analytics, which allows us to perform a host of additional marketing functions.
What do you dislike about the product?
However, building demos can be somewhat tedious and requires considerable fine-tuning. While there are options for creating interactive demos, StoryLane should continue to enhance visual transitions and add more features to maintain variety. This is especially important as more B2B SaaS vendors begin using StoryLane, as the medium could become repetitive.

There have been concerns about pricing from our leadership team, but as long as the company continues to expand functionality without introducing tiered pricing, I will support further procurement.
What problems is the product solving and how is that benefiting you?
Interactive demonstrations of our product and lead generation.